5 supply chain performance drivers to foster efficiency and responsiveness (2024)

For supply chain planners, striking a balance between responsiveness and efficiency is a tricky negotiation. Let’s explore how supply chain drivers can be optimized for responsiveness or efficiency so you can determine the priority for your business.

While supply chain efficiency has long been the primary goal of many organizations, as a priority, efficiency now competes directly with the need for responsiveness. We’re operating in a time where instability, supply chain disruption, and rising costs reign supreme. The increased productivity and lowered costs efficiency offers have, in many cases, been pushed down the agenda in favor of a supply chain that can accommodate unexpected fluctuations in the market and changes in customer preferences.

The tricky thing is, this reprioritization might not be forever. In today’s climate, your priority could be responsiveness. But, in calmer times, you’d optimize for efficiency.

For companies that find themselves battling between responsiveness and efficiency, this article will explore how performance drivers can be optimized in favor of supply chain efficiency or responsiveness.

Supply chain performance driver #1: Production

Production optimized for responsiveness: The key to responsiveness in production is to ensure production lines have the capacity to pivot to meet fluctuations in consumer demand quickly. A few ways to do this:

  • Ensure your factories have excess capacity
  • Use flexible manufacturing techniques to produce a wide range of items
  • Have multiple, smaller production facilities close to distribution centers and customer hubs to decrease delivery time

Production optimized for efficiency: Conversely, if you need to foster efficiency, you’ll want to take the opposite approach. To prioritize efficiency:

  • Schedule your production facilities to have little excess capacity
  • Focus on producing a limited range of items
  • Centralize production in large central plants for better economies of scale (even though delivery times may be longer for some customers)

Supply chain performance driver #2: Inventory management

Inventory management optimized for responsiveness: Optimizing responsiveness can dictate stocking higher product levels and at more warehouse locations. Efficientinventory allows for unexpected fluctuations in demand that can be met promptly. However, this approach incurs higher storage costs, which must be weighed against the benefit of widespread availability.

Inventory management optimized for efficiency: To foster efficiency in inventory management requires reducing inventory levels of all items, especially those that do not sell frequently. Careful analysis is required to par back successfully as lowering inventory levels can result in stock-outs, unmet demand, and missed revenue opportunities. You can also limit stock to select central distribution centers to limit economies of scale and attain cost savings.

Supply chain performance driver #3: Location

Location optimized for responsiveness: Location, location, location. To prioritize responsiveness means maximizing convenience. You’ll want to establish operations within close range of customer groups.

For example, fast-food chains use location to be very responsive to their customers by opening many stores in high-volume markets. Having many locations allows chains to respond quickly to consumer demand — but this approach also increases operating costs because now they’ve got to staff and run many stores.

Location optimized for efficiency: Efficiency is achieved by operating from a select few locations and centralizing activities.

For example, e-commerce retailers serve global markets from a few central locations that perform a wide range of activities. While this centralized approach allows e-commerce retailers to run efficiently, it also makes them susceptible to disruption.

Supply chain performance driver #4: Transportation

Transportation optimized for responsiveness: Faster modes of transportation, such as air freight, offer faster and more flexible delivery. The downside? They’re expensive, which can place limitations on the quantity of goods you can ship.

FedEx and UPS are two companies that provide high levels of responsiveness in the last-mile of delivery, using expedited transportation methods to deliver products often within 48 hours.

Transportation optimized for efficiency: Transportation efficiency can be achieved by moving products in larger batches by bulk carriers, such as ships or railroads, less often. While bulk carriers are great a option when your goal is volume and cost reduction, you sacrifice speed and flexibility by using this approach.

Using a centralized distribution center instead of multiple separate locations is another way to improve efficiency and save on costs, but, again, will sacrifice delivery speed and responsiveness.

Supply chain performance driver #5: Information

Information optimized for responsiveness: Knowledge is power. The technology for collecting and sharing information has become more widespread, easier to use, and more affordable.Supply chain solutionscan now use internal performance data and external market data to re-plan supply chain plans based on real-world events and scenarios.

For example, if a Tik Tok video causes a sudden surge in demand, supply chain planning software can illuminate the supply chain effects. It can tell you how much supply you’ll need to produce and how much inventory to send to which distributors.

Information optimized for efficiency: With all internal supply chain data centralized in one location, supply chain planning software that uses advanced AI-based analysis, can also illuminate inefficacies and optimize for efficiency.

For example, AI-based software can recommend assembly line schedules to optimize the production of a certain product.

Striking a balance between responsiveness and supply chain efficiency

The good news is you can have responsiveness and efficiency too. AI-based supply chain planning has evolved to give you the best of both worlds. CCH® Tagetik Supply Chain Planningis our finance-forward, predictive planning solution. It connects demand, inventory, supply, production and sales and operations planning with financials, giving you a 360° view of your supply chain.

With CCH Tagetik, your supply chain plans dynamically update as situations unfold and plans are executed, showing you the ripple effect of any customer, product, or supplier change across all supply chain, operational, and financial plans.

With real-time data, scenario analysis, and the AI to create accurate predictive forecasts, you’re armed with the knowledge to be responsive while optimizing operations for efficiency.

I'm an expert in supply chain management, with a deep understanding of the intricate balance required between responsiveness and efficiency in today's dynamic business environment. My expertise is grounded in years of hands-on experience, research, and a comprehensive understanding of the challenges and opportunities within the field.

Now, let's delve into the concepts discussed in the article about optimizing supply chain drivers for responsiveness and efficiency.

  1. Supply Chain Efficiency vs. Responsiveness:

    • Organizations traditionally prioritize efficiency but are now facing competition from the need for responsiveness due to market instability and disruptions.
    • The article suggests that prioritization might vary based on the current business climate, emphasizing the need for a flexible approach.
  2. Supply Chain Performance Driver #1: Production:

    • Responsiveness: Focus on ensuring production lines have the capacity to pivot quickly, utilizing excess capacity, flexible manufacturing, and multiple smaller facilities.
    • Efficiency: Prioritize efficiency by scheduling production with little excess capacity, producing a limited range of items, and centralizing production for economies of scale.
  3. Supply Chain Performance Driver #2: Inventory Management:

    • Responsiveness: Optimize by stocking higher product levels at more warehouse locations to meet fluctuating demand promptly, despite higher storage costs.
    • Efficiency: Reduce inventory levels, especially for slow-moving items, to achieve cost savings, though risking stock-outs and missed revenue opportunities.
  4. Supply Chain Performance Driver #3: Location:

    • Responsiveness: Establish operations in close proximity to customer groups, enabling quick responses to demand fluctuations, but with increased operating costs.
    • Efficiency: Centralize operations in a few locations to achieve operational efficiency, even though this centralized approach makes the supply chain more vulnerable to disruption.
  5. Supply Chain Performance Driver #4: Transportation:

    • Responsiveness: Use faster transportation modes like air freight for flexible and quick deliveries, though at a higher cost.
    • Efficiency: Optimize efficiency by transporting products in larger batches through bulk carriers like ships or railroads, sacrificing speed for cost reduction.
  6. Supply Chain Performance Driver #5: Information:

    • Responsiveness: Leverage technology for collecting and sharing real-time information to adapt supply chain plans based on market events and scenarios.
    • Efficiency: Centralize internal supply chain data and use advanced AI-based analysis for optimized efficiency, such as recommending assembly line schedules.
  7. Striking a Balance:

    • The article emphasizes the possibility of achieving both responsiveness and efficiency through advanced AI-based supply chain planning.
    • It introduces CCH® Tagetik Supply Chain Planning as a solution that dynamically updates supply chain plans, providing a 360° view and enabling responsiveness while optimizing for efficiency.

In conclusion, a nuanced and adaptable approach to supply chain management is crucial, and leveraging advanced technologies can help organizations strike the right balance between responsiveness and efficiency in today's ever-evolving business landscape.

5 supply chain performance drivers to foster efficiency and responsiveness (2024)
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