Modern customers are becoming more and more demanding to brands. We cannot ignore the fact that 84% of millennials don’t trust traditional advertising. Old methods to reach customers no longer work as they had worked before. Together with personal selling, advertising, and sales promotion marketers need to offer creative content and run YouTube channel as well as promote their brands on Instagram.
In my today’s blog post I decided to describe eight ways that will help you to reach more customers. However, at first I would like to offer an infographic with statistics that will make you rethink yoursocial customer engagement strategy:
Know your audience
Your target audience is the group of consumers you want to reach with your marketing message. There is no need to reach people by a broad category as in this case your message will be ignored in most cases. It is important to aim your message at those who are receptive to the appropriate products or services. Google Analytics, for example, can help you understand and identify your current customers and who make up your best target audience. With help of this tool you can review the age, gender, geographic location of your potential customers.
Analytics data will help to answer the question: who are your customers? What are their concerns? What factors are they focused on in terms of making a buying decision? This information helps you decide what strategy will reach them most effectively on every point from design to keyword research and content deployment.
PPC based and keyword researches as well as A/B testing will help you find out what keywords matter, how to improve your current design and what kind of content your potential customers prefer.
By leveraging all these techniques you will better understand your audience and will deliver high quality content.
Provide consistent customer experience
Consistency in delivery is something many customers seek from a company. This is the key to customer satisfaction. A study of 27,000 American consumers by McKinsey & Company has found that a consistent customer experience across the entire customer journey will increase customer satisfaction, build trust and boost loyalty.
Invest in Content Marketing
Instead of trying to find new customers yourself, you can let them find your company online. Offer your new customers the content that is worth seeking out.
- Attract your customers with help of SEO
- Run creative YouTube campaign
- Stay active on social media
Take advantage of customers’ testimonials
Testimonials your customers leave are key content elements because they are unbiased comments that prompt visitors to buy. They help establish credibility and gain trust with your prospects. However, just publishing your customers’ testimonials on your website is not enough to attract more customers. Here are five tips on using testimonials effectively to convert more leads on your website:
- Make them eye-catching by adding an image
- Record a video with your customer
- Tell the truth
- Use your customer personas
- Show testimonials everywhere
Set up a referral program
Referral program should be a part of your company’s customer acquisition strategy. It will help you to attract new customers and at the same time will help other customers of yours to benefit from this. Here are 5 best ways to get customer referrals you want:
- Reward your affiliates
- Offer partner program at the right time
- Create seamless referring experience
- Engage with your users on social media
- Cooperate with products and services reviewers
Provide Support website chat service provider offers very generous affiliate program which works great to acquire new customers and keep existing ones.
Stay connected via newsletter
Establishing connection with your customers is one of the most important keys of a successful business. However, how to stay connected with those people who have not made any purchase yet? If you collect emails of people who visit your website or blog, you can divide them into several categories like prospects, active customers and sleeping customers. By dividing them this way, you can send different newsletters and attract prospects by offering them something special, like discount or free samples of your products.
Listen to your customers’ feedback
There is no need to reinvent the wheel. Your customers want to be heard and appreciate it when you listen to their concerns. Let your customers provide their feedback and do not leave their queries unanswered. Winning loyal customers and getting positive feedback is as simple as that.
Demonstrate your products or services
No matter whether your business offers a wide range of products or services or just something a little more niche, you can position yourself as all-purpose solution for your customers. Your prospects might even not know that your solution will help them to handle multiple problems they are experiencing.
Demonstrate your products from various perspectives and show your future customers how they can benefit.
Over to you
The best way to get the most out of your online marketing strategy is to mobilize your loyal brand ambassadors. Take a few minutes to look over your current marketing to see what’s working.
If you have more ideas and suggestions to reach customers you are welcome to share them in the comments to this blog post
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Provide Support is a leading customer service software provider, offering live chat and real-time visitor monitoring tool for businesses
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Olga
Head of Customer Service Advocates and Social Media Coordinator at Provide Support, LLC
Olga is a Head of Customer Service Advocates and Social Media Coordinator at Provide Support, LLC. She is a writer and blogger on customer service innovation, customer service excellence and customer support technology.
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As a seasoned professional in the realm of customer service, marketing, and social media coordination, my expertise is deeply rooted in understanding and adapting to the evolving landscape of consumer behavior and engagement. Over the years, I've delved into various aspects of customer interaction, digital marketing strategies, and the nuances of building and maintaining brand loyalty. My role as the Head of Customer Service Advocates and Social Media Coordinator at Provide Support, LLC has provided me with firsthand experience in implementing effective customer service solutions and leveraging social media for brand promotion.
Now, let's dissect the key concepts presented in the provided article:
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Know Your Audience:
- Recognizing the importance of targeted marketing, the article emphasizes the need to understand and identify the target audience. This involves using tools like Google Analytics to analyze demographics, location, and other factors influencing consumer behavior.
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Provide Consistent Customer Experience:
- The article cites a study by McKinsey & Company, highlighting the significance of consistency in delivering a positive customer experience. Consistency is shown to increase customer satisfaction, build trust, and foster loyalty across the entire customer journey.
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Invest in Content Marketing:
- Instead of actively seeking new customers, the article suggests creating valuable online content that attracts potential customers organically. This aligns with the concept of inbound marketing, where businesses provide valuable content to draw in their target audience.
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Run Creative YouTube Campaigns:
- Acknowledging the influence of video content, the article advocates for running creative YouTube campaigns. Video marketing has become a powerful tool in engaging audiences and conveying messages effectively.
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Stay Active on Social Media:
- Social media engagement is emphasized as a crucial aspect of modern marketing. Platforms like Instagram are mentioned, indicating the importance of leveraging social media channels to connect with and influence the target audience.
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Take Advantage of Customers’ Testimonials:
- Testimonials are highlighted as valuable content elements that build credibility and trust. The article provides tips on effectively using testimonials, including making them eye-catching, recording video testimonials, and displaying them prominently.
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Set Up a Referral Program:
- A referral program is recommended as part of the customer acquisition strategy. This approach involves leveraging existing customers to attract new ones through rewards and incentives, creating a mutually beneficial system.
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Stay Connected via Newsletter:
- Building and maintaining connections with customers through newsletters is discussed. The article suggests segmenting customers based on their status (prospects, active customers, sleeping customers) to tailor newsletters and attract prospects with special offers.
-
Listen to Customers’ Feedback:
- The importance of customer feedback is emphasized, with the article highlighting the value of actively listening to customer concerns and responding promptly. This approach contributes to building loyal customers and positive feedback.
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Demonstrate Products or Services:
- The article encourages businesses to showcase their products or services comprehensively. By demonstrating the benefits from various perspectives, businesses can position themselves as versatile solutions for customers' needs.
In conclusion, the provided article offers a comprehensive guide on modern customer engagement strategies, covering essential aspects from audience targeting and content marketing to social media, testimonials, referrals, and customer feedback. These insights align with contemporary approaches to building and sustaining meaningful customer relationships in the digital era.
