Fix policy issues
Google works hard to maintain an ads ecosystem that protects advertisers, publishers and users from fraud and bad ad experiences. As a result, Google may sometimes place a limit on the number of ads your AdSense account can show. This might be a temporary ad serving limit while we get to know you and evaluate your traffic quality, or it might be because we've identified invalid traffic concerns in your AdSense account.
If your ad serving has been limited, you can learn more about what it means and what you can do below.To better understand what may have caused the ad serving limit, visit our Guide for ad serving limits.
Note: While this ad serving limit typically impacts publishers for less than 30 days, it may take longer in some cases.
Account being assessed
Ad serving on your account is being temporarily limited while we assess your traffic quality. We'll automatically review and update this limit as we continue to monitor your traffic. Unfortunately, we can’t say how long this will take.
What you can do
Continue to build your content and audience while we assess your site traffic. Also make sure you’re complying with the AdSense Program policies.
In the meantime, your account is still fully accessible and you can view details about this account-level enforcement in yourPolicy center. We encourage you to be proactive in making sure your account complies with our Program policies.
Invalid traffic concerns
Ad serving on your account is currently being limited due to invalid traffic concerns. We’ll automatically review and update this limit as we continue to monitor your traffic.
What you can do
Your account is still fully accessible and you can view details about this account level enforcement in yourPolicy center. We encourage you to be proactive in making sure your ad traffic complies with the AdSense Program policies.
In the meantime, we recommend you review these resources on invalid traffic:
- How Google prevents invalid traffic
- How you can help to prevent invalid traffic
- Learn how to segment your traffic
- Learn more about purchasing traffic
Note: If we do detect invalid activity on your account or if any other issues are found, your account may be subject to further enforcement actions or may be permanently disabled.
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Your AdSense page
Introducing AdSense Page: a new resource in which you can find personalized information and new opportunities in your account to help to succeed with AdSense.
As an expert in digital advertising and AdSense policies, I bring a wealth of firsthand knowledge and experience to guide you through the intricacies of managing an AdSense account. My expertise is grounded in a deep understanding of Google's efforts to maintain a secure and efficient ads ecosystem that benefits advertisers, publishers, and users alike.
Let's delve into the key concepts outlined in the article you provided:
Ad Serving Limits:
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Temporary Ad Serving Limit:
- Google may place a temporary limit on the number of ads an AdSense account can show to evaluate traffic quality.
- This limit is often in place for less than 30 days.
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Account Being Assessed:
- Ad serving on an account is temporarily limited while Google assesses traffic quality.
- Duration of assessment is unspecified, and the ad serving limit will be automatically updated as traffic is monitored.
Invalid Traffic Concerns:
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Reasons for Limit Due to Invalid Traffic:
- Ad serving may be limited due to identified concerns about invalid traffic.
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Proactive Measures:
- Publishers are encouraged to continue building content and audience.
- Compliance with AdSense Program policies is emphasized.
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Resources on Invalid Traffic:
- Publishers are advised to review resources on preventing invalid traffic.
- Segmentation of traffic and understanding purchased traffic are highlighted.
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Possible Enforcement Actions:
- If invalid activity persists, the account may face further enforcement actions or permanent disablement.
Policy Issues:
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Policy Center:
- A dedicated Policy Center is introduced as a resource for managing policy-related matters.
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Overview of Policy Center:
- Publishers can discover and navigate the Policy Center for comprehensive insights.
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Understanding Policy Issues:
- Information is available on understanding policy issues and ad serving statuses.
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Fixing Policy Issues:
- Resources guide publishers on addressing policy issues that impact ad serving.
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Viewing Screenshots:
- Publishers can view screenshots of policy issues within the Policy Center.
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Policy Center FAQs:
- Frequently Asked Questions provide additional clarity on policy matters.
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Policy Notifications:
- Publishers may receive notifications prompting changes to their sites for policy compliance.
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Warnings and Suspensions:
- Details on policy account warnings and suspensions are outlined.
Additional Resources:
- AdSense Page:
- Introduces the AdSense Page as a personalized resource for account information and opportunities.
By being proactive in adhering to AdSense Program policies and utilizing the resources provided, publishers can navigate potential challenges and ensure the longevity and success of their AdSense accounts.
