Do Discounts Increase Sales? 5 Important Stats you Need to Know (2024)

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[New feature] Spend X Get Y – now with tiered rewards! ⭐️ What are some different types of discounts? #1 Percentage off #2 Coupon codes #3 Bundle discounts #4 BOGO #5 Bulk discounts Grow your sales with high-performing deals. Do discounts increase sales? How can you use PickyStory discounts to increase your sales? So, do discounts increase sales? Grow your sales with high-performing deals. Generate more revenue from every store visit. Offer irresistible deals across your buyer's journey. MOST POPULAR Shopify Product Page: 8 Tips on how to Customize and Optimize in 2023 (Plus Examples) Why your Mobile Conversion Rate is Important and 5 Ways to Improve it Best 13 Shopify Apps for Popups [2023] Trusted by the fastest-growing e-commerce brands Not enough sales? Capture every drop of revenue with PickyStory's complete upsell platform. See the MAGIC Live Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing. Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience. www.zenbivy.com Offer shoppers the ability to create their own bundle of products by selecting from a range of available options Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant. Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV. www.prodigystore.eu Combine multiple individual products into a bundle and sell them as a single unit Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other. Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers. www.gravity.fitness Encourage shoppers to add the missing items to complete the bundle when they add items to cart Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together. Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size. www.petliking.com Combine multiple individual products into a bundle and sell them as a single unit Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other. Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy. www.doodlecouture.com Encourage shoppers to add the missing items to complete the bundle when they add items to cart Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together. A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products. www.andperformance.com Combine multiple individual products into a bundle and sell them as a single unit Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other. Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders. www.koalababycare.com Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y) "Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales. Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward. www.josepizarro.com Encourage shoppers to add the missing items to complete the bundle when they add items to cart Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together. Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV). www.stagrestis.com Offer shoppers the ability to create their own bundle of products by selecting from a range of available options Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant. Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers. www.wisdomfoods.com.au Combine multiple individual products into a bundle and sell them as a single unit Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other. Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV). www.dineamic.com.au Combine multiple individual products into a bundle and sell them as a single unit Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other. Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders. www.linefurniture.se Encourage shoppers to add the missing items to complete the bundle when they add items to cart Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together. Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size. www.sobelathome.com Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing. By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders. www.bybenson.com Offer shoppers the ability to create their own bundle of products by selecting from a range of available options Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant. As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV). www.bybenson.com Offer shoppers the ability to create their own bundle of products by selecting from a range of available options Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant. Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy. www.good.store Combine multiple individual products into a bundle and sell them as a single unit Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other. Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you. www.westman-atelier.com Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing. Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option. www.aimn.se Combine multiple individual products into a bundle and sell them as a single unit Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other. BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources. www.blanqi.com Offer shoppers the ability to create their own bundle of products by selecting from a range of available options Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant. Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again. www.carlyjeanlosangeles.com Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y) "Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales. Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value. www.proclamationjewelry.com Trusted by the fastest-growing e-commerce brands Trusted by the fastest-growing e-commerce brands

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Do discounts increase sales? Discounts are a go-to strategy for practically all retail businesses. Some companies use discounts as part of a permanent marketing strategy. For instance, they start with a manufacturer’s suggested retail price (MSRP) and then heavily discount it to the product’s actual retail price. In some instances, retailers offer additional discount codes, bulk discounts, or evenbuy one get one free(BOGO) promotions.

Indeed, discounts are commonplace in the online retail world. However, how well do they really work? Do discounts truly boost sales? In this article, we will explore the answer to this question by looking at five important stats that you need to know about discounts.

What are some different types of discounts?

There are varioustypes of discountsand promotions you can offer in your store. Let’s take a closer look at some of the most popular options:

#1 Percentage off

This type of promotion assigns a certain percentage off a product. Typically, we see retailers offer 5%, 10%, 20%, and so forth. The actual percentage largely depends on the retailer’s margin. Generally speaking, retailers are willing to discount products close to or slightly below cost. Doing so ensures that retailers at least recoup their original expenses. However, there are instances where retailers may be willing to accept a loss to clearaccumulated inventory.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (6)

Retailers may opt to offer a discount in money terms rather than percentages. Dollar discounts are useful when the discount doesn’t appear as attractive in percentage terms. For instance, is $25 discount off $1,000 equals to 2.5%. Thus, $25 off sounds more appealing than 2.5% off.

#2 Coupon codes

You may be asking yourself, “do coupons increase sales?” In short, they do. Coupon codes help entice customers, especially if they’re on the ropes about making a purchase. Often, a coupon can push customers over the edge. While they may have plenty of incentives to make a purchase, the coupon provides enough incentive to drive home the sale.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (7)

Coupon codes work because it makes customers feel special. It makes them feel like they’re getting an exclusive deal to which no one else is privy. As you can see, it’s a psychological effect, but a powerful one. Suppose you can harness your coupon code strategy effectively. In that case, you will find that getting the most out of your coupon codes leads to successful strategies.

#3 Bundle discounts

Bundle discountsare highly effective when done right. A bundle discount consists in offering customers a better deal when they buy more than a single item. For instance, customers can purchase item A for $5. They can get a better deal if they purchase two for $9 or three for $13. Bundle discounts work very well when you allow customers to customize their selections.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (8)

Bundlescan become a great go-to option for fashion brands, food stores, or virtually any type of product. The secret is to find the right combination and price point that would make sense for the customer to spend more.

#4 BOGO

“Buy one, get one free” promotions aim to entice shoppers to pay for one product to get the other “free.” Some retailers add the free product’s cost into the original product in order to avoid losing on the free item. Some retailers are willing to give the free item for free but will attempt to recoup that cost elsewhere.

BOGO promotionscan work very well when used strategically. For example, BOGO offers are great for introducing new brands or products. Since these products are relatively unknown, customers may be willing to give them a try given the great offer presented to them. Other variations of BOGO promotions include “Buy two, get three” or “four for the price of three,” and so on.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (9)

Another common promotion is “buy one, get 50% off the second.” These discounts entice customers to purchase one product at the regular price while discounting the second at a certain rate. Retailers make money on this promotion by averaging the sale price of both products.

Consider this example:

Product A retails for $10. The second item is 50% off. So, customers pay $5 for it. In total, customers pay $15 for both items. That sale price averages to $7.50 for each item. In this example, the retailer can profit based on a $7.50 sale price. They’ll make money as long as their costs are below $7.50.

#5 Bulk discounts

Bulk discounts work well with high-volume items. For instance, supermarkets offer bulk discounts when you buy a specific number of items. Bulk discounts work well because they compel customers to buy a larger amount of an item, increasing inventory turnover andgenerating more revenue.

Grow your sales with high-performing deals.

Do discounts increase sales?

So, we come back to the question, “do discounts increase sales?” To answer this question, we must consider five key figures.

1. Roughly 93% of consumers have reported using a coupon or discount code in the past year

This figure speaks for itself. According to data byStatista, over 90% of respondents surveyed indicated that they had used a coupon or discount code in the past year. This data clearly responds to “do coupons increase sales?”

How so?

The data shows that consumers use coupon codes. Consequently, you can be sure that a discount code will entice shoppers to purchase. All you have to do is use your strategy appropriately.

2. Bonus packs or bundles may increase sales by up to 73%

Astudyshowed thatsales could increaseover 70% when retailers offer bonus packs or bundles. The psychology here is straightforward. Bonus packs or bundles work well because it gives consumers the perception that they’re getting additional value for the same price.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (10)

Please note that this strategy differs from a BOGO offer in the language you communicate. Instead of saying “buy one, get one free,” you’re communicating, “buy one and get this additional value.” You’re not telling customers they’re getting it free. You’re only communicating that they will receive an additional bonus in their purchase. Think of how cosmetic brands always throw in some sort of “bonus” item with every purchase.

3. The majority of consumers prefer to get money off instead of saving money

Most consumers feel they gain something when they see the wording “get money off” instead of “save money.” ThisPsychology Todayarticle highlights this assumption.

How so?

The psyche processes these linguistic clues differently. For starters, “saving” money implies that consumers avoid losing something, in this case, money. Therefore, using this language in your promotions means that you are talking about avoiding a loss of money. Naturally, no one wants to lose money, right?

On the other hand, referring to discounts as “money off,” consumers feel they gain something from the promotion. In essence, they feel they gain value while spending less money.

You might be thinking, “isn’t it the same thing?” Yes, but the wording is different. By changing the language, you communicate a positive message instead of a negative one. Consumers feel that your brand provides them with additional value instead of avoiding a loss of money.

4. Consumers are four to five times more willing to purchase when offered free shipping

Free shipping? How is that a discount? Well, technically, offering free shipping is not a discount. However, it can be a discount if you frame it correctly. AWall Street Journal piecehighlighted this assumption by stating that consumers were four to five times more willing to complete a purchase when offered free shipping.

How does that make it a discount?

It’s all a question of psychology. Offering various alternatives, including paid expedited shipping, makes free shipping look like a great deal when you give customers shipping options. The trade-off is the time spent waiting for the package to arrive. Conversely, if customers want their item delivered immediately, they can pay for the extra shipping fee.

5. The data shows that most consumers associate discounts with poor performance

Research shows that most consumers feel that discounted products are poor performers. Hence, brands and shops discount items they can’t sell. Is this argument meant to discourage you from using discounts?

Hardly!

This point intends to highlight the need for a strategic approach to discounts. In short, you must avoid overdoing discounts.Best-selling itemsshould not be discounted, especially if customers pay full price for them. Instead, use the following strategies to discount items you want to ensure customers see your discount deals appropriately:

Seasonal discounts. Associating discounts with specific seasons helps consumers positively associate seasons with discounts. After all, doesn’t it make sense to discount swimsuits during the summer? Consumers are much likelier to take advantage of sales when they are most likely to use the products they purchase.

Product bundles. Bundles are discounts that don’t appear as discounts. Bundles play on the psychological principle of obtaining something rather than avoiding losing it. Therefore, bundles work best to entice shoppers to jump on a deal. However, there is a small catch. The original product ought to be full price. In doing so, it appears that the original product delivers the value consumers expect.

Discounts for bulk purchases. Rewarding your customers for buying in bulk is a smart way to discount your products. Just make sure that you don’t over-discount, and take into account the potentially higher costs of shipping a larger order.

How can you use PickyStory discounts to increase your sales?

With PickyStory’s product bundles and deals, you have the option of adding discounts to any or all of your deals. Discount options are flexible and include:

  • Percentage-based discounts (i.e. 20% off when you purchase three)
  • Fixed-amount discounts (i.e. $20 off)
  • Target price discounts (i.e. 3 for $50)
  • Tiered discounts based on product quantity (i.e. buy 2, save $10, buy 3, save $20)

You can also set up storewide coupon codes in PickyStory. These can be stacked with deal-specific discounts, making your customers eligible for both a deal discount and a storewide discount in the same order.

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So, do discounts increase sales?

Using an effective discount strategy can help your business make the most of its unique value proposition. Based on the stats provided above, discounts do increase sales for a large number of brands.

As long as you are not over-discounting your products and carefullymonitoring your sales data, you can likely see great results from offering specific discounts and promotions across your store.

PickyStory makes it easy to offer both product-specific and storewide discounts, and offers flexible pricing rules that allow you to create highly specific sales experiences. Start using PickyStory to offer discounted product bundles and deals.

If you’re looking for more e-commerce tips and recommendations, check out thePickyStory blog.

Good Luck!

Read more:Upsell On Shopify: How To Upsell, Best Practices, Examples (+Pro Tips)

Grow your sales with high-performing deals.

Generate more revenue from every store visit.

Offer irresistible deals across your buyer's journey.

  • Published onMay 6, 2022
  • Topics:Sales and Conversions

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Do Discounts Increase Sales? 5 Important Stats you Need to Know (20)

Do Discounts Increase Sales? 5 Important Stats you Need to Know (21)

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

Zenbivy simplifies the shopping experience by displaying all the needed pieces of its sleeping systems on one page, under each product that is part of a sleeping system. This way, shoppers don't need to go through multiple pages and guess what goes with what. Zenbivy enjoys much larger orders, and shoppers can have a seamless experience.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (22)

www.zenbivy.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (23)

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

Prodigy enables its shoppers to build their own bundle of golf discs, fully personalizing the shopping experience. Shoppers get an easy way to select their favorite discs while Prodigy consistently increases its AOV.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (24)

www.prodigystore.eu

Do Discounts Increase Sales? 5 Important Stats you Need to Know (25)

Combine multiple individual products into a bundle and sell them as a single unit

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Gravity Fitness knows that it's not an easy task for shoppers to collect all the required pieces for a complete home gym. That's why they have created pre-made home gym bundles for an easy shopping experience. Now they have fewer SKU issues, a higher AOV, and happier customers.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (26)

www.gravity.fitness

Do Discounts Increase Sales? 5 Important Stats you Need to Know (27)

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Petliking.com never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Petliking.com helps shoppers to discover additional related items that complement each other while increasing its order size.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (28)

www.petliking.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (29)

Combine multiple individual products into a bundle and sell them as a single unit

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Doodle Couture makes it so easy for shoppers to equip their best friend with the required outfit. Instead of moving back and forth between pages, Doodle Couture offer a complete bundle for pets on one page with a single click. This boosts AOV while making the shopper happy.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (30)

www.doodlecouture.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (31)

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

A&D Performance always seizes intent-based opportunities to offer additional supplements when shoppers add items to their cart. By displaying a 'Complete the Bundle' popup, A&D Performance increases their Average Order Value (AOV) while helping their customers discover more products.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (32)

www.andperformance.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (33)

Combine multiple individual products into a bundle and sell them as a single unit

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Koala Babycare simplifies its shoppers lives by offering complete cream & oil sets. Shoppers can easily pick their favorite bundles and save while Koala Babycare increases its AOV and number of orders.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (34)

www.koalababycare.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (35)

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

Jose Pizarro takes advantage of PickyCart and 'Spend X Get Y' to reward shoppers with free shipping when they spend £75 in-store. This is a win-win offer for both sides - while Jose Pizarro increases the AOV, shoppers receive a sweet reward.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (36)

www.josepizarro.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (37)

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Agrestis makes sure to consistently display a variety of spirits to their shoppers at the right moment. As shoppers add spirits to the cart, Agrestis extends an offer to include more related spirits, resulting in an improved shopping experience and a higher Average Order Value (AOV).

Do Discounts Increase Sales? 5 Important Stats you Need to Know (38)

www.stagrestis.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (39)

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

Wisdom Foods wanted to upgrade its shopping experience by making it easy for shoppers to pick their desired syrups. Now it allows shoppers to build their own bundles of syrups from a single page and checking out. This increases Wisdom Foods' order sizes while providing a personalized experience to their shoppers.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (40)

www.wisdomfoods.com.au

Do Discounts Increase Sales? 5 Important Stats you Need to Know (41)

Combine multiple individual products into a bundle and sell them as a single unit

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Dineamic takes advantage of bundles to package their pre-made meals by dietary requirements, so every shopper can quickly and easily find the desired category of meals and add them all with a single click. This simplifies the shopping experience and benefits both sides, as Dineamic boosts its Average Order Value (AOV).

Do Discounts Increase Sales? 5 Important Stats you Need to Know (42)

www.dineamic.com.au

Do Discounts Increase Sales? 5 Important Stats you Need to Know (43)

Combine multiple individual products into a bundle and sell them as a single unit

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Line furniture simplifies its shoppers lives by offering complete furniture sets in different styles. Now shoppers can easily find their favorite living room and save while Line Furniture increases its AOV and number of orders.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (44)

www.linefurniture.se

Do Discounts Increase Sales? 5 Important Stats you Need to Know (45)

Encourage shoppers to add the missing items to complete the bundle when they add items to cart

Complete the Bundle popup is a deal that appears when a shopper has added some items to their shopping cart but has not yet added all the recommended or related products that typically go together.

  • Increase Average Order Value (AOV) - encourage shoppers to add complementary products, leading to higher total purchases
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Sobel Home never misses an opportunity to offer more products to its shoppers after they add an item to cart. By offering to complete the bundle, Sobel Home helps shoppers to discover additional related items that complement each other while increasing its order size.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (46)

www.sobelathome.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (47)

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

By Benson never misses an opportunity to offer more options to its customers. While shoppers visit their product pages, they constantly offer to extend or upgrade the targeted product, resulting in better service and larger orders.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (48)

www.bybenson.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (49)

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

As a professional destination for home gardeners, By Benson understands that it might be tricky to select all the necessary tools to make your garden shine. That's why By Benson helps its shoppers choose bundles of tools with a single click, while boosting their Average Order Value (AOV).

Do Discounts Increase Sales? 5 Important Stats you Need to Know (50)

www.bybenson.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (51)

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

Good Store encourages its shoppers to build their own custom bundles of soaps. They provide a variety of soaps to choose from and leave the selection itself to the shopper. This is fun, rewarding, and makes both sides happy.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (52)

www.good.store

Do Discounts Increase Sales? 5 Important Stats you Need to Know (53)

Combine multiple individual products into a bundle and sell them as a single unit

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

Westman Atelier understands that the attention span of the average shopper is quite short. Furthermore, with numerous options available, it's often easier to opt for a suggested bundle that's already curated for you.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (54)

www.westman-atelier.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (55)

Present bundles of products that are frequently purchased together, simplifying the decision-making process for your customers

It is a recommendation scenario that suggests additional products to the shopper, which are often purchased by other customers in conjunction with the item they are currently viewing or considering purchasing.

  • Boosted sales and revenue - increases average order value by suggesting complementary products, leading to higher sales
  • Simplified customer experience - saves time and effort for customers by offering relevant product recommendations, enhancing satisfaction and loyalty
  • Cross-selling opportunities: "Frequently Bought Together" creates opportunities for cross-selling, allowing brands to introduce shoppers to a wider range of products

Aim'n never misses a shopper when it comes to its product pages. It utilizes the 'Frequently Bought Together' feature to suggest additional sizes to product viewers, ensuring that no shopper is left without a solution while keeping its main sizes as the default option.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (56)

www.aimn.se

Do Discounts Increase Sales? 5 Important Stats you Need to Know (57)

Combine multiple individual products into a bundle and sell them as a single unit

Bundle as Product scenario involves bundling multiple individual products together and selling them as a single unit. This strategy offers shoppers a curated selection of items that work together or complement each other.

  • Increase sales and revenue. Bundling leads to higher sales volumes and greater revenue due to the perceived cost-effectiveness.
  • Highlight the value and convenience of purchasing a set of items together, enticing them with an irresistible offer
  • Enhance value perception. Bundles create the perception of added value, making them more appealing to customers.

BLANQI make it easy for their shoppers to find complete maternity sets. While shoppers receive a fast, single-click shopping experience, BLANQI enjoys higher order amounts without investing any additional resources.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (58)

www.blanqi.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (59)

Offer shoppers the ability to create their own bundle of products by selecting from a range of available options

Build Your Own Bundle scenario provides shoppers with the flexibility to select specific items or features that best meet their individual needs and preferences. The selection is based on a pre-curated set of products by the merchant.

  • Increase AOV - encourage higher spending with customizable bundles, raising average order values and revenue
  • Personalize purchases - tailor products to customer preferences, potentially increasing Average Order Value (AOV) and overall revenue
  • Stand out competitively - offer a unique option, attracting customers looking for customized solutions

Carly Jean offers its shoppers the opportunity to build their own custom looks by selecting the individual items that comprise their desired outfit. 'Build Your Own Bundle' enables Carly Jean to easily provide a personalized experience that shoppers love and want to return to again and again.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (60)

www.carlyjeanlosangeles.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (61)

Encourage shoppers to spend a certain amount of money (X) in order to receive a specific benefit or reward (Y)

"Spend X, Get Y" promotions are designed to motivate shoppers to spend more money with the promise of receiving something valuable in return. It's a win-win situation where customers get a benefit, and the store increases its sales.

  • Promotes larger purchases - motivates shoppers to spend more to qualify for the promotion, potentially leading to bigger transactions
  • Increases Average Order Value (AOV) - encourages higher spending, leading to a higher average transaction value
  • Enhances customer loyalty - provides added value, improving customer satisfaction and fostering loyalty

Proclamation Jewelry encourages its shoppers to spend at least $500 on jewelry in-store to receive free shipping. This is a win-win for both the shoppers, who get free shipping (which can be expensive at times), and the brand, which maintains a higher average order value.

Do Discounts Increase Sales? 5 Important Stats you Need to Know (62)

www.proclamationjewelry.com

Do Discounts Increase Sales? 5 Important Stats you Need to Know (63)

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