EBITDA Primer (2024)

What is EBITDA?

EBITDA—short for Earnings Before Interest, Taxes, Depreciation, and Amortization—measures a company’s normalized operating cash flow generated by its core business activities.

In simple terms, EBITDA is a proxy for the recurring operating profitability of a company since the effects of non-cash items like depreciation and amortization (D&A) are removed.

EBITDA is calculated by adjusting operating income (EBIT) for non-cash items, namely the add-back of depreciation and amortization (D&A). In contrast, the formula to calculate EBITDA can start with net income, from which taxes, interest expense, depreciation, and amortization are added back.

EBITDA Primer (1)

EBITDA Primer (2)

In This Article

  • EBITDA stands for “Earnings Before Interest, Taxes, Depreciation, and Amortization” and reflects the normalized, pre-tax operating cash flow generated by the core business activities of a company.
  • EBITDA measures a company’s operational performance since only the pre-tax cash flow generated by its core business activities is factored in.
  • The formula to calculate EBITDA adjusts operating income (EBIT) for non-cash items, such as the add-back of depreciation and amortization (D&A), and non-recurring items.
  • The depreciation and amortization (D&A) expense is excluded from EBITDA and treated as a non-cash add-back because there was no real outflow of cash incurred.
  • EBITDA is a non-GAAP measure, yet the most widely used profit metric in finance because the metric is unaffected by discretionary management decisions, like the capital structure.

Table of Contents

  • How to Calculate EBITDA
  • EBITDA Formula
  • EBIT vs. EBITDA | What is the Difference?
  • How to Forecast EBITDA
  • What is a Good EBITDA?
  • EBITDA Calculator | Excel Template
  • 1. Income Statement Assumptions
  • 2. GAAP to Non-GAAP Reconciliation
  • 3. EBITDA Calculation Example | Top-Down Bridge
  • 4. EBITDA Calculation Example | Bottom-Up Bridge
  • What are the Pros and Cons of EBITDA?
  • How to Calculate Free Cash Flow from EBITDA
  • Full-Form EBITDA | Conceptual Overview

How to Calculate EBITDA

EBITDA reflects the operating performance of a company’s core business activities, expressed on a normalized basis.

The EBITDA metric excludes interest and income taxes, while non-cash expenses, such as depreciation and amortization (D&A), are treated as non-cash add-backs.

The widespread use of EBITDA is attributable to the fact that the profit metric is independent of discretionary capital structure decisions and is unaffected by the tax rate, which is jurisdiction-dependent.

EBITDA measures the normalized operational performance of a company in the particular context of its capacity to generate consistent, recurring operating cash flow from its core business activities.

EBITDA is a non-GAAP financial measure that deliberately excludes non-cash items, such as depreciation and amortization (D&A).

Therefore, U.S. GAAP accounting standards prohibit the recognition of EBITDA on the income statement.

The step-by-step process to calculate EBITDA is as follows:

  • Step 1 → Calculate Operating Income (EBIT)
  • Step 2 → Add Back Non-Cash Expenses (D&A)
  • Step 3 → Adjust for Non-Recurring Items (Extraordinary, One-Time Items)

EBITDA Formula

The top-down method to calculate EBITDA starts with operating profit (EBIT) from the income statement and adds back D&A from the cash flow statement (CFS).

The formula for calculating EBITDA starts with operating income (EBIT) and adjusts for non-cash items, like depreciation and amortization (D&A).

EBITDA = EBIT + Depreciation + Amortization

On the income statement, the non-cash D&A expense is seldom broken out as a separate line item, apart from COGS and operating expenses (SG&A). Therefore, one practical tip is to retrieve the D&A expense from the cash flow statement (CFS) to ensure accuracy.

On the other hand, the bottom-up method to calculate EBITDA begins with net income and adds back taxes and interest expense to arrive at EBIT, from which non-cash items like D&A are added back to arrive at EBITDA.

EBITDA = Net Income + Taxes + Interest Expense + Depreciation + Amortization

EBIT vs. EBITDA | What is the Difference?

EBITDA and EBIT are each pre-tax, capital-structure-neutral profit metrics with numerous commonalities.

  • EBITDA→ “Earnings Before Interest, Taxes, Depreciation, and Amortization”
  • EBIT → “Earnings Before Interest and Taxes”

The operating costs incurred by a company, excluding non-cash items (D&A), are subtracted from revenue to calculate EBITDA.

On the other hand, the operating expenses incurred, including non-cash items (D&A), are subtracted from gross profit to calculate EBIT.

EBIT = Gross Profit Operating Expenses

EBIT is an accrual-accounting-based GAAP profit metric, whereas EBITDA is a non-GAAP, hybrid measure of profitability. The exclusion of depreciation and amortization in the EBITDA formula—and inclusion in EBIT—is the differentiating factor between the two metrics.

The percent differential between the two metrics (or “spread”) is contingent on industry-specific factors, like capital intensity. For instance, the variance between the two metrics can be substantial for capital-intensive companies with significant Capex spending requirements.

Since EBITDA is a non-GAAP measure, there is no standardized, consistent set of rules dictating the specific items that belong in the formula. Non-GAAP measures are not permitted to be reported on a company’s financial statements filed with the Securities and Exchange Committee (SEC).

However, equity analysts and investors in the capital markets still pay considerable attention to non-GAAP measures. In fact, certain companies prioritize their EBITDA in management presentations, press releases, and on earnings calls, based on the notion that non-GAAP metrics reflect their recent operating performance more accurately.

How to Forecast EBITDA

Forecasting EBITDA is seldom done in practice because of the implicit assumption that the underlying components of the metric are tied to revenue at a fixed percentage.

However, one exception is to perform a “back-of-the-envelope” analysis on a stable, mature company exhibiting minimal growth (e.g. 3% to 5% YoY growth). For instance, a private equity firm might forecast EBITDA as part of building a quick LBO model to decide if a potential acquisition is worth a closer look.

The formula to forecast EBITDA is equal to the EBITDA margin assumption multiplied by the projected revenue in the coinciding period.

Forecasted EBITDA = EBITDA Margin (%) × Projected Revenue

The EBITDA margin assumption is normally set based on the historical margin profile of the company and recent trajectory in the trailing couple of periods, including the industry benchmark (“comps”).

But to reiterate, as it bears repeating, forecasting EBITDA is merely a quick method to determine the economic feasibility of a potential investment that precedes a more granular analysis.

What is a Good EBITDA?

The EBITDA profit metric, by itself as a standalone metric, does not offer much practical insight into a company’s recent operating performance.

For the sake of comparability, EBITDA must be divided by revenue in the corresponding period to calculate the EBITDA margin—or EBITDA to revenue ratio—a standardized measure of profitability widely used across a broad range of industries.

EBITDA Margin (%) = EBITDA ÷ Revenue

The EBITDA margin is expressed as a percentage and measures a company’s operational efficiency at producing sustainable profits.

  • Historical Benchmark→ Once converted into percentage form, a company’s EBITDA margin can be compared to historical periods to analyze the recent trajectory of its margin profile.
  • Comparative Analysis → The company’s EBITDA margin can also be used to grasp its relative standing with regard to the industry benchmark, which is set by its comparable industry peers.

There is no “good” EBITDA value per se without adequate context, such as the specific industry in which the company operates, the market size of the industry (i.e., potential revenue opportunity), and the company’s current placement in its overall life cycle, at the very least.

The EBITDA margin answers the following question: “For each dollar of revenue generated, what percentage of it trickles down to EBITDA?”

Generally speaking, an EBITDA margin above 10% is viewed as “good,” while an EBITDA margin that exceeds 20% is perceived as “great.”

Learn More Profit Margins by Sector (Source: Aswath Damodaran, NYU Stern)

EBITDA Calculator | Excel Template

We’ll now move on to a modeling exercise, which you can access by filling out the form below.

1. Income Statement Assumptions

Suppose a company generated $100 million in revenue for its latest fiscal year, 2021.

The operating costs incurred by the company were $25 million in COGS, $20 million in SG&A, and $10 million in R&D.

By subtracting COGS from revenue, we can calculate our company’s gross profit.

  • Revenue = $100 million
  • Cost of Goods Sold (COGS) = ($25 million)
  • Gross Profit = $100 million – $25 million = $75 million

The next profit metric to calculate is operating income (EBIT), which equals gross profit minus operating expenses, i.e., the SG&A and R&D expenses.

  • Selling, General and Administrative (SG&A) = ($20 million)
  • Research and Development (R&D) = ($10 million)
  • Operating Income (EBIT) = $75 million – $20 million – $10 million = $45 million

2. GAAP to Non-GAAP Reconciliation

The next section from the operating income line is the non-operating items section, where the only line item recorded is $5 million in interest expense.

If interest expense is deducted from EBIT, we are left with earnings before taxes (EBT), otherwise known as pre-tax income.

  • Interest Expense, net = ($5 million)
  • Pre-Tax Income (EBT) = $45 million – $5 million = $40 million

Only one step is left before we reach our company’s net income, which is calculated by subtracting taxes from pre-tax income (EBT).

The tax rate is assumed to be 20%, which we’ll multiply by our pre-tax income (EBT), which comes out to $8 million in taxes.

After subtracting the $8 million tax expense from our EBT, we can determine our company’s net income is $32 million.

  • Taxes = ($8 million)
  • Net Income = $40 million – $8 million = $32 million

However, before calculating EBITDA starting from either revenue (“top-down”) or net income (“bottom-up”) we are still missing one critical assumption: the depreciation and amortization (D&A) expense.

The D&A expense is embedded within the income statement’s COGS and operating expenses (and rarely separately recognized).

For illustrative purposes, we’ll assume our company recognized $5 million in depreciation and amortization (D&A) on the cash flow statement (CFS).

  • Depreciation and Amortization (D&A) = $5 million

3. EBITDA Calculation Example | Top-Down Bridge

Our next section comprises two parts, where we’ll calculate the EBITDA of our hypothetical company using the top-down bridge, followed by the bottom-up bridge.

Under the top-down method, we’ll start by linking to EBIT from our income statement and adding back the $5 million in D&A, which equals $50 million in EBITDA.

  • EBITDA = $45 million + $5 million = $50 million

By dividing our company’s EBITDA by revenue, the EBITDA margin is 50%.

  • EBITDA Margin (%) = $50 million ÷ $100 million = 50.0%

4. EBITDA Calculation Example | Bottom-Up Bridge

In contrast, the bottom-up method to calculate EBITDA starts with net income (or accounting profits) from the income statement.

The net income, or “net profit” metric, is inclusive of all operating and non-operating costs.

To calculate EBITDA from net income, we’ll add back taxes, interest expense, and D&A to arrive at an implied EBITDA of $50 million (and an EBITDA margin of 50%), which confirms our prior calculation is, in fact, correct.

  • EBITDA = $32 million + $8 million + $5 million + $5 million = $50 million
  • EBITDA Margin (%) = $50 million ÷ $100 million = 50.0%

EBITDA Primer (6)

EBITDA Calculator (Excel Template)

How to Find Depreciation and Amortization (D&A)

The cash flow statement (CFS) reconciles net income—the GAAP-based accounting profit of a company—for non-cash items and the change in net working capital (NWC) to track the real movement of cash in a given period.

The recognition of the D&A expense on the income statement is to abide by the accrual accounting reporting guidelines (U.S. GAAP) established by the Financial Accounting Standards Board (FASB).

  • Depreciation The depreciation expense is embedded within the cost of goods sold (COGS) or operating expenses (SG&A) section on the income statement. The recognition of depreciation reduces the carrying value of a company’s fixed assets (PP&E) over its useful life.
  • Amortization The amortization expense is virtually identical to the concept of depreciation. The distinction is that amortization is the incremental reduction in the carrying value of intangible assets.

Normalized operating expenses refer to a company’s recurring operating costs, like SG&A and R&D, while excluding non-cash expenses.

Hence, the depreciation and amortization expense (D&A) is treated as a non-cash add-back on the cash flow statement (CFS) since no actual outflow of cash has occurred.

Likewise, the equation to solve for EBITDA adds back the non-cash D&A expense to operating income (EBIT) based upon the same logic.

What are the Pros and Cons of EBITDA?

EBITDA is frequently used across all fields of corporate finance because of the ease of computing the metric (i.e.,” back of the envelope”), despite the negative criticism supporting the notion that EBITDA is a flawed measure of profitability.

  • Widespread Use → The prevalence of EBITDA is particularly common in corporate valuation and mergers and acquisitions (M&A), where the metric is frequently part of the offer price (i.e., purchase multiple).
  • Capital Structure Neutral → Since EBITDA removes the impact of one-time, extraordinary items and is considered a capital-structure neutral metric, comparisons among different companies are easier, i.e., closer to being “apples-to-apples.” The prevalence of EBITDA in valuation multiples is tied to the unlevered aspect of the metric, wherein the effects of financing and taxes are excluded.
  • Non-Cash Items The EBITDA metric is adjusted to remove the effects of non-cash expenses, such as depreciation and amortization (D&A). In effect, the operating metric is not distorted by non-cash items that can be substantial for certain companies, particularly those operating in capital-intensive sectors (e.g., manufacturing, industrials, and telecom).
  • Non-Recurring Items → Often, non-recurring items (or one-time events) such as inventory impairment and PP&E impairment lead to write-downs or write-offs for bookkeeping purposes, which affects a company’s GAAP-based financials. Considering such extraordinary events are non-recurring, removing the effects is rational for forecasting and peer comparisons (i.e., “scrubbed”).

However, despite its widespread use, EBITDA receives criticism for portraying an inaccurate and potentially misleading representation of a company’s cash flow profile (and profitability).

The common sources of criticism supporting the notion that EBITDA is a flawed measure of cash flow are as follows:

  • Capital Expenditure (Capex) The primary source of criticism surrounding EBITDA is the neglect of Capex. For most companies, Capex is a major recurring cash outflow captured on the cash flow statement, but the full expenditure does not directly appear on the income statement. Instead, Capex is allocated across the useful life assumption of the fixed asset via depreciation because the monetary benefits are anticipated to exceed one year.
  • Change in Net Working Capital (NWC) The change in net working capital (NWC) is the increase or decrease in a company’s operational current assets and liabilities. The change in NWC can significantly impact free cash flow (FCF), but EBITDA neglects the cash necessary to fund working capital needs.
  • Non-GAAP Measure Since EBITDA is a non-GAAP metric, the lack of standardization and inconsistency on the items to include (or exclude) present management with more discretion on the adjustments to apply.

How to Calculate Free Cash Flow from EBITDA

The free cash flow to firm (FCFF) metric, or “unlevered free cash flow”, is the residual cash flow attributable to all capital providers, including common equity shareholders, preferred stockholders, and debt lenders.

The standard formula to calculate the free cash flow to firm (FCFF) starts with NOPAT, and adjusts for D&A, the change in NWC, and Capex.

Free Cash Flow to Firm (FCFF) =NOPAT+D&AChange in NWCCapex

Therefore, to calculate free cash flow to firm (FCFF) starting from EBITDA, the first step is to deduct D&A from EBITDA to arrive at operating income (EBIT).

The next step is to tax-affect EBIT to determine NOPAT (or “EBIAT”), i.e. multiply EBIT by (1 – Tax Rate).

Once NOPAT has been calculated, the subsequent steps are to adjust for non-cash expenses (D&A), subtract the change in net working capital (NWC), and deduct Capex, resulting in FCFF.

Free Cash Flow to Firm (FCFF) =[(EBITDA D&A)× Tax Rate] +D&AChange in NWCCapex

The “[(EBITDA – D&A) × Tax Rate]” component of the equation computes NOPAT. Therefore, the adjustments applied are identical thereafter to arrive at FCFF from EBITDA.

Full-Form EBITDA | Conceptual Overview

In closing, the full-form EBITDA components are each summarized in the following table.

Full-Form EBITDADescription
Earnings
  • The “Earnings” component refers to a company’s operating income (EBIT) in a specified period. EBIT is computed by subtracting the company’s operating costs (e.g., COGS, SG&A, R&D) from its net revenue in the corresponding period.
Interest
  • The “Interest” component comprises two parts, normally consolidated on a “net” basis.
  • Interest expense is the periodic payments owed to lenders as part of the financing arrangement over the borrowing term, i.e., the cost of debt (“cash outflow”).
  • Interest income is the earning brought in from investing cash in fixed-income securities, government bonds, marketable securities, and more (“cash inflow”).
Taxes
  • The “Taxes” paid are a mandatory obligation attributable to all public and private companies, but the EBITDA metric deliberately ignores the tax expense.
  • The rationale for neglecting taxes is intuitively the same as the treatment of interest, where non-operating items are excluded.
  • The tax rate at which the dollar amount of owed taxes is determined can differ based on jurisdiction.
  • Company-specific factors can also impact the income tax provision, such as net operating losses (NOLs), deferred taxes, and tax credits.
Depreciation
  • The “Depreciation” component reduces the value of fixed assets (PP&E) across its useful life assumption, which is the estimated number of years in which the fixed asset is expected to contribute positive economic benefits.
  • The annual depreciation is recorded as an expense on the income statement but treated as an add-back on the cash flow statement (CFS) because there was no real movement of cash.
  • The depreciation expense is the allocation of the initial cash outlay associated with the capital expenditure (Capex)—the purchase of the fixed asset (PP&E)—over its useful life to effectively “smoothen” the recognition of the expenditure on the income statement and abide by the matching principle in accounting.
Amortization
  • The “Amortization” component is conceptually identical to depreciation, with the only distinction being that amortization incrementally reduces the value of intangible assets, such as patents and copyrights, rather than tangible assets like machinery.
  • The depreciation and amortization (D&A) expense represents a non-cash item recorded on the income statement to abide by U.S. GAAP accounting standards.

EBITDA Primer (7)

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EBITDA Primer (2024)

FAQs

What is the EBITDA primer? ›

Earnings before interest, taxes, depreciation, and amortization (EBITDA) is a measure of core corporate profitability. EBITDA is calculated by adding interest, tax, depreciation, and amortization expenses to net income.

Is 20 EBITDA good? ›

An EBITDA over 10 is considered good. Over the last several years, the EBITDA has ranged between 11 and 14 for the S&P 500. You may also look at other businesses in your industry and their reported EBITDA as a way to see how your company is measuring up.

Is 5% EBITDA good? ›

A good EBITDA margin is relative because it depends on the company's industry, but generally an EBITDA margin of 10% or more is considered good. Naturally, a higher margin implies lower operating expenses relative to total revenue, while a low or below-average margin indicates problems with cash flow and profitability.

Is 30% a good EBITDA margin? ›

A good and high EBITDA margin is relative to the organization's industry. For example, in the tech industry a company that has a higher EBITDA margin can be around 30% to 40%, while in other industries, like hospitality, a good EBITDA margin might be closer to 10% or 20%.

What is a good Ebitda%? ›

Generally speaking, a good EBITDA margin for manufacturing businesses falls between 5% and 10%. However, this will vary depending on the specific industry you are manufacturing your products for, and how capital-intensive your operations are.

What is the rule of 40 in EBITDA? ›

The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40%. SaaS companies above 40% are generating profit at a rate that's sustainable, whereas companies below 40% may face cash flow or liquidity issues.

What is the 30 EBITDA rule? ›

The Interest Limitation Rule (ILR) is intended to limit base erosion using excessive interest deductions. It limits the maximum net interest deduction to 30% of Earnings Before Interest, Taxes, Depreciation, Amortization (EBITDA). Any interest above that amount is not deductible in the current year.

Why is EBITDA flawed? ›

EBITDA is an oft-used measure of the value of a business. But critics of this value often point out that it is a dangerous and misleading number because it is often confused with cash flow. However, this number can actually help investors create an apples-to-apples comparison, without leaving a bitter aftertaste.

Is a 50% EBITDA good? ›

For example, a 50% EBITDA margin in most industries is considered exceptionally good. If your EBITDA margin is 10%, your SaaS startup's operations may not be sustainable.

What is a 5x EBITDA valuation? ›

A company with a 5x multiple implies an annual future return of 1/5, or 20% per year. So a buyer who is ready to pay $3 million for Business A is expecting an annual rate of return of 33%, assuming the business continues to generate $1 million each year.

What is a bad EBITDA multiple? ›

Bad EBITDA can come from any strategy that ignores long-term stability. These include cutting quality or service levels, things that drive up employee turnover or disengagement, even promotional pricing that kicks volume up but erodes the perception of your brand.

Is 6 times EBITDA good? ›

It is commonly used when selling and buying businesses, as it helps establish a fair market value for the company being sold or bought. Generally speaking, businesses sell for between three and six times their EBITDA (earnings before interest, taxes, depreciation, and amortization).

Does EBITDA include salaries? ›

Ebitda includes all revenue generated by the business minus any expenses related to production such as cost of goods sold, operating expenses like wages and salaries, research and development costs and other overhead expenses.

Is 15 EBITDA good? ›

Typically, when evaluating a company, an EV/EBITDA value below 10 is seen as healthy. It's best to use the EV/EBITDA metric when comparing companies within the same industry or sector.

Is EBITDA the same as gross profit? ›

Gross profit appears on a company's income statement and is the profit a company makes after subtracting the costs associated with making its products or providing its services. EBITDA is a measure of a company's profitability that shows earnings before interest, taxes, depreciation, and amortization.

What is EBITDA in simple terms? ›

EBITDA is short for earnings before interest, taxes, depreciation and amortization. It is one of the most widely used measures of a company's financial health and ability to generate cash.

What does Warren Buffett use instead of EBITDA? ›

Eventually, he was forced to close the business because he couldn't generate enough cash. That's why when Warren Buffett looks at companies, he gauges their value on their free cash flow, not their EBITDA. He wants to know whether there will be any cash in the black box at the end of the year.

What comes before EBITDA? ›

EBIT is net income before interest and taxes are deducted. EBITDA additionally excludes depreciation and amortization. EBIT is often used as a measure of operating profit; in some cases, it's equal to the GAAP metric operating income.

What is EBITDA or PBT? ›

EBITDA is an acronym for Earnings Before Interest, Taxes, Depreciation, and Amortization. PBT stands for Profit Before Tax, and PAT stands for Profit After Tax. The graph visually shows how the net profit of the company stand reduced due to the impact of Interest, Depreciation, and Tax.

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