EBITDA vs. Net Income: Key Differences and How To Use Them (2023) - Shopify (2024)

EBITDA and net income are two of the most commonly used financial metrics for assessing a business’s financial performance. But what are the differences between the two terms? Here, you’ll learn when to use EBITDA versus net income, plus the pros and cons associated with them.

What is EBITDA?

EBITDA stands for “earnings before interest, depreciation, taxes, and amortization,” and it’s considered one of the two main measures of a company’s profitability, alongside net income. Let’s look at each component:

Earnings

In the context of EBITDA, earnings generally equate to all business revenue minus cost of goods sold (COGS) and overhead expenses. COGS includes costs that go directly into selling your business’s products—like inventory, raw materials, and wages. Overhead expenses would include things like rent on a storefront, web hosting services, and insurance.

Interest

Interest is the price you pay to borrow money from a lender, usually spread out over a course of several years. Borrowers pay interest on top of repayments on the loan’s principal, or the initial loan amount.

Depreciation

Depreciation expense refers to an asset’s loss in value over time. Examples include company vehicles, equipment, and computers, all of which wear out with use.

Taxes

Businesses in the US are subject to both state and federal corporate income tax, and sometimes county and local taxes. Tax expenses will depend on a variety of factors, including where your business is located, where you sell products, the types of products you sell, the type of business you run (corporation, LLC, etc.), and any credits and subsidies your business may be entitled to. Companies that are not profitable may be exempt from income tax, though other types of tax may still apply.

Amortization

Amortization expense is the gradual reduction in value of intangible assets—like patents, copyrights, and goodwill—over their useful life.

EBITDA formula

A company’s EBITDA can be represented by one of two formulas:

EBITDA = net income + I + T + D + A

EBITDA = operating income + D + A

The first formula uses net income, explored in more detail in the next section, to calculate EBITDA. The second uses operating income, also known as operating profit. Operating income refers to the company’s profit after deducting operating costs such as utilities on a rented storefront or business insurance premiums.

What is net income?

Net income, or net profit, is the amount of money a business has after taxes and all other expenses have been paid. It’s calculated by taking total revenue or sales and subtracting COGS, operating expenses, interest expenses, and taxes. It is the final line item on a business’s income statement and for this reason it’s often called the bottom line. A high net income indicates that the business is doing well, has adequate pricing in place, and is properly covering its expenses.

The formula for net income is as follows:

Net income = total revenue – total expenses

For example, if a business generates revenue of $100,000, and incurs expenses of $80,000, then its net income would be $20,000.

Net income as a percentage of total revenue is called net profit margin—which is used to determine whether net income is sufficient within the full picture of a company’s finances. As a rule of thumb, if net profit margin is less than 10%, profits are considered insufficient. If net profit margin is between 10% and 20%, profits are considered average to good. Anything greater than a 20% net profit margin is considered excellent.

EBITDA vs. net income

There are some key similarities and differences between EBITDA and net income, including:

Similarities

  • Precision: EBITDA and net income both measure a company’s earnings, and they both subtract COGS.
  • Valuation: Both EBITDA and net income can help potential investors assess a company’s current value and its potential.
  • Regulation: EBITDA and net income are both common metrics in business, and they’re both calculated using relatively standard formulas.

Differences

  • Precision: EBITDA highlights a company’s earnings without taking into account the cost of interest, depreciation, taxes, and amortization. Net income shows total earnings after these costs are subtracted. A company’s net income is thus a more precise measure of profitability because it takes into account all the costs the business must absorb. A favorable EBITDA can be misleading if a company has a lot of non-operating expenses, such as interest expense.
  • Valuation: EBITDA can be a better showcase of a business’s day-to-day operations and cash flow. Net income paints a more realistic and comprehensive picture of a business’s current profitability.
  • Regulation: EBITDA is not an official or regulated financial measure, while reported net income must adhere to generally accepted accounting principles (GAAP). This means that companies have more flexibility in how they define the variables that go into an EBITDA calculation. This lack of standardization can make it difficult to compare EBITDA between businesses.

Benefits of EBITDA

Some practical benefits of using EBITDA to measure a company’s performance include:

Better measure of cash flow

Since EBITDA shows income before non-cash expenses (expenses like depreciation and amortization that are recorded on an income statement without any cash changing hands), it’s a better indicator than net income of a business’s ability to bring in cash. For financial analysts, investors, and lenders, this may make EBITDA a better measurement of a company’s core business operations.

Easy to calculate and interpret

EBITDA is very simple to calculate. It can be determined by looking at a company's income statement, taking the net income, and simply adding back cash subtracted for interest, depreciation, taxes, and amortization. EBITDA is also fairly simple to interpret—a higher EBITDA is better. There’s no need to analyze it as a percentage of overall earnings, like net income, to get a sense of a company’s financial performance.

Removes unique variables

EBITDA takes variables that are distinct from business-to-business out of the equation, like tax rates, financing costs like interest rates, and the interpretable value of assets. In this way, it is a preferred metric to compare the performance of companies in the same industry.

Drawbacks of EBITDA

Some limitations of calculating EBITDA include:

Ignores problems

EBITDA focuses on baseline profitability and ignores capital expenditures, which can be substantial. Therefore, some see its use as minimizing certain financial burdens, which may mean it doesn’t fully reflect the business’s risks.

Not recognized by GAAP

EBITDA is not recognized by generally accepted accounting principles (GAAP)—a set of commonly followed accounting rules and standards for a company’s financial statements and reporting. This means businesses are free to interpret the formula and potentially manipulate it.

Misleads on liquidity

The profit indicated by an EBITDA calculation doesn’t paint the full picture of a business’s financial liquidity. Significant portions of the business’s profit might be earmarked for tax payments, or interest payments on business loans, mortgages, and bonds. In other words, the business may have less financial flexibility than it seems based on EBITDA.

Benefits of net income

There are a few benefits of using net income to assess a business’s financial health:

Paints an accurate real-time financial picture

By taking into account all liabilities, net income indicates a company’s total profit, not just its operating profit. It also gives a better sense of the company’s liquidity, or cash on hand, compared with EBITDA, which doesn’t account for cash that must cover interest, tax, and other costs.

Accepted by GAAP

Net income is a measure recognized under GAAP, which means those who prepare financial reports have less flexibility when it comes to calculation and interpretation. All publicly traded companies must report financial results that meet GAAP.

Useful for measuring shareholder value

Net income is a widely recognized measure for assessing individual shareholder value. It is used in calculating earnings per share, a key valuation measure of publicly traded stocks. And because dividends are paid out of net income, investors can be assured of the reliability of this income stream when a company’s net income is high.

Drawbacks of net income

Some disadvantages of using net income include:

Harder to interpret

To interpret whether net income is good or bad, it must be understood within the context of overall revenue or cash earnings. An analyst therefore needs to calculate net profit margin, which is net income calculated as a percentage of sales or revenue. The higher the net profit margin percentage, the better a business’ financial health. Calculating EBITDA, meanwhile, requires less math, using simple addition and subtraction to reach a raw number result.

Impacted by one-offs

Net income can be temporarily inflated or depressed by one-time events, like the gain on a sale of a large asset or a loss when a disaster temporarily shuts down operations. These events distort the true profitability of a company by temporarily boosting or reducing net income.

Less useful for comparing companies of differing capital structures

Because net income includes variable deductions like interest and taxes, it’s not especially helpful for comparing a company’s financial performance across an industry. Without these comparisons, it can be difficult to determine a business’s operational efficacy or an appropriate profit level.

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EBITDA vs. net income FAQ

Why is EBITDA used instead of net income?

EBITDA often is used to showcase a company’s potential profitability because it doesn’t account for fluctuating costs that could come and go over the company’s lifetime. In this sense, it’s also preferred to draw comparisons between companies in the same industry, by removing variable costs specific to an individual business.

How do you convert EBITDA to net income?

You convert EBITDA into net income by subtracting depreciation, amortization expenses, financing costs, and taxes.

Is EBITDA more conservative than net income?

When assessing a company’s overall financial health, EBITDA is a less conservative metric than net income. That’s because net income takes into account a variety of costs that ultimately eat into the EBITDA profitability calculation.

EBITDA vs. Net Income: Key Differences and How To Use Them (2023) - Shopify (2024)

FAQs

EBITDA vs. Net Income: Key Differences and How To Use Them (2023) - Shopify? ›

Precision: EBITDA highlights a company's earnings without taking into account the cost of interest, depreciation, taxes, and amortization. Net income shows total earnings after these costs are subtracted.

When to use EBITDA vs net income? ›

You use EBITDA to calculate the actual earning potential of a given company. That is, how much a company earns before accounting for non-core-business expenses. For public companies, you use net income to calculate the actual Earnings Per Share, or EPS.

Why most people do analyze EBITDA instead of net profit? ›

Many proponents of EBITDA say that it provides a much better idea of profitability and growth trends when the cost of capital is removed from the picture. Ironically, EBITDA provides a good metric for gauging a business's ability to service debt when examining a potential leveraged buyout (LBO).

Why use Ebita instead of EBITDA? ›

In other words, the EBITA measurement may be used instead of EBITDA for companies that do not have substantial capital expenditures that may skew the numbers.

What is the difference between Nopat and EBITDA? ›

At its simplest, EBITDA focuses only on operational profitability, ignoring non-cash expenses by adding them back to Net Income. Net Operating Profit After Tax (NOPAT) is a financial performance metric that calculates profit gained through core operations after taxes.

Why use EBITDA instead of revenue? ›

Although EBITDA measures a company's revenues, some operating expenses and costs have been deducted. It only includes net income and non-operational expenses such as interest, tax, depreciation, and amortization. Revenue, on the other hand, is earnings before any costs and expenses are deducted.

Should I use EBIT or net income? ›

EBIT is used as an indicator to determine a company's total profit-making capability. On the other hand, net income is used to find out the company's earnings per share. EBIT can be measured by reducing revenue operating expenses or adding interests and taxes to net income.

What does Warren Buffett use instead of EBITDA? ›

Eventually, he was forced to close the business because he couldn't generate enough cash. That's why when Warren Buffett looks at companies, he gauges their value on their free cash flow, not their EBITDA.

Is it better to value a company using a revenue or EBITDA multiple? ›

As stated earlier, there can be instances, such as when analyzing start-ups or unprofitable companies, when using revenue over EBITDA is more appropriate. However, in most cases, finance professionals prefer the EBITDA multiple because it provides a more comprehensive view of a company's financial performance.

Does EBITDA include owner salary? ›

For example, interest, taxes, depreciation, and amortization are added back when calculating both SDE and EBITDA, and many of these adjustments are similar in both methods. The major difference is that SDE includes the owner's compensation, and EBITDA does not include the owner's compensation.

Why is EBITDA flawed? ›

EBITDA is an oft-used measure of the value of a business. But critics of this value often point out that it is a dangerous and misleading number because it is often confused with cash flow. However, this number can actually help investors create an apples-to-apples comparison, without leaving a bitter aftertaste.

What is a good EBITDA margin by industry? ›

Industry Averages EBITDA Margin
IndustryAverage EBITDA marginNumber of companies
Internet Retail5%22
Leisure11.8%23
Lodging15.9%9
Luxury Goods9.5%5
127 more rows

How to use EBITDA to value a company? ›

To compute the Enterprise Valuation of a business, you take the EBITDA amount and multiply it by an enterprise multiple to get the total enterprise value. The enterprise multiple is dictated by the business' industry, the cost of capital, and the overall health of business.

Why use NOPAT instead of net income? ›

When using NOPAT instead of net income to assess the operations and profitability of a company, an investor is able to get a much clearer picture of how the company operates. If, for example, a company has $100 of NOPAT but also has a $100 monthly interest payment, it looks unprofitable to an investor.

How to get free cash flow from EBITDA? ›

FCFF can also be calculated from EBIT or EBITDA: FCFF = EBIT(1 – Tax rate) + Dep – FCInv – WCInv. FCFF = EBITDA(1 – Tax rate) + Dep(Tax rate) – FCInv – WCInv. FCFE can then be found by using FCFE = FCFF – Int(1 – Tax rate) + Net borrowing.

How does EBITDA compare to net income? ›

EBITDA is an indicator that calculates the profit of the company before paying the expenses, taxes, depreciation, and amortization. On the other hand, net income is an indicator that calculates the total earnings of the company after paying the expenses, taxes, depreciation, and amortization.

What is the difference between EBITDA and Noi? ›

EBITDA: What are the Differences? NOI → Given the property-specific nature of NOI, it is usually used to measure the profitability of a property, whether it be commercial or residential. EBITDA → On the other hand, EBITDA is used to measure the profitability of a company as a whole.

When to use revenue vs EBITDA multiple? ›

As stated earlier, there can be instances, such as when analyzing start-ups or unprofitable companies, when using revenue over EBITDA is more appropriate. However, in most cases, finance professionals prefer the EBITDA multiple because it provides a more comprehensive view of a company's financial performance.

Which is better EBITDA or operating income? ›

Using EBITDA and operating income can give a better understanding of a company's financial performance. While EBITDA offers insight into operational efficiency and the ability to generate cash, operating income reflects the actual profitability, including asset depreciation and amortization costs.

When using EBITDA instead of net income to measure a firm's operational characteristics, why are depreciation and amortization expenses added back? ›

Since depreciation and amortization is a non-cash expense, it is added back (the expense is usually a positive number for this reason) while on the cash flow statement.

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