Wondering how often to post on social media?
The short answer is, “As often as you can consistently post quality content.”
Quality and consistency arekey to social media success.
This has not changed for 2024, and I don’t expect it to ever change!
But you want more… you want tips and suggestions! A place to start.
We got it.
How Often to Post on Social Media
Your business should post to most social platforms once or twice a day, on the days your followers are active.
Post only your best content that resonates with your audience. If too many posts fall flat, the platform will throttle the reach of all your content.
The one exception is X.
So here’s how to maximize your one or two daily posts: test all your content ideas on X first!
Tweet out your stats, tips, and links as text and see which get the highest engagement.
Then turn the best posts into short-form videos or graphics for your other social media accounts.
This marketer tried it and tripled his impressions on every platform… except Facebook Pages. Those are the toughest to get any engagement at all!
Now get the data-backed details on:
- How often to post on Facebook Pages and groups
- How often to post on TikTok
- How often to tweet on X (formerly Twitter)
- How often to pin on Pinterest
- How often to post on Instagram
- How often to post on LinkedIn
- How often to upload to YouTube
You’ll find everything summed up on a colorful infographic at the end.
Don’t try to max out every platform – unless you have unlimited time or funds. Or use a magical scheduling tool, like Missinglettr, mentioned below (my secret weapon!).
Disclosure: Some links below are affiliate links, which means I’ll get a small commission if you purchase. I only recommend social media management tools I use and love!
How Often to Post on Facebook 2024
Most studies agree that when posting to Facebook Pages, once per day is optimal, with a maximum of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
At a minimum, you should post to your Facebook Pages 3 times per week.
For engaging, viral content scheduled in a snap, you should try PromoRepublic. You can edit and add your branding to their clever, pre-made content – or just post it as-is!
PromoRepublic also schedules to Twitter, Instagram, and LinkedIn, but the content is most needed on a platform like Facebook, where users are looking to connect and have fun.
••• Click here to try PromoRepublic free • • •
Disclosure:I’ll get a referral fee if you purchase a plan.
How often should you update your Facebook Page?
Bare minimum: once a week. Better: 3 times a week. Optimal: once a day.
Avoid: Sharing a bunch of posts in quick succession. Allow at least 3 hours between posts. “Too many updates” is the #1 reason people unfollow Fan Pages.
Action points:
1 | Get some Facebook content ideas and plan a week or month’s worth of posts.
2 | Discover the best time to post on Facebook 2024.
3 | Schedule your Facebook posts for free.
4 | Or find ready-made content and schedule it in PromoRepublic.
How Often to Post in Facebook Groups
The recommendations for posting to a Facebook group are quite similar to a Facebook Page.
It’s best to post at least 2-3 times a week, with daily posts being optimal. The maximum is around twice a day.
Build up gradually and check your stats. Make sure your engagement stays high! If people start ignoring or hiding your posts, that’s worse for your reach than posting less frequently.
Post a variety of content that you know your members are interested in:
- Link posts.
- Niche related news.
- Facebook Live Q & As.
- Content designed for Facebook engagement.
- Promotional content like sales.
- Milestones and thank you’s.
Remember to respond to members and not just talk at them! It’s a tall order.
How Often to Post on TikTok 2024
The optimal frequency to post on TikTok is 1 to 4 times per day. This is often enough to try different types of content to see how they work.
TikTok themselves came out with that recommendation, which agrees with what successful TikTokers say is working for them.
Publish at least one quality video per day. Most users have found that 3 per day is optimal.
Be consistent, and choose a number you find manageable. It’s better to post once a day, every day, than 7 times in one day and nothing for a week.
Also, posts have a lifespan of around two days on the For You page, so regular fresh content improves your chances of being seen.
Here are a bunch of TikTok video ideas to keep you creating.
So, how often should you post to TikTok?
Bare minimum: several times a week to once a day.
Optimal: 3 times per day.
Action points:
1 | Not a TikToker yet? Learn how to make your first TikTok video!
2 | To increase your chances of going viral, be sure to add the best hashtags for TikTokand the best TikTok captions.
3 | Learn the best time to post on TikTok 2024.
How Often to Post on X (Twitter) 2024
The general consensus is to post on X 3 to 30 times a day. Tweets have an incredibly short shelf life, so it’s important to spread your tweets through the day.
The studies do vary wildly – anywhere from once per day to 51 times a day!
But don’t blast out junk just to remain active. Do use X as a testing ground for content ideas you want to maximize on your other social channels.
If you blog, you’ll adore using Missinglettr to automatically create visual content and schedule your blog posts.
Read more about this social media tool for bloggers.
• • • Or jump in and try Missinglettr free here • • •
Disclosure:I’ll get a referral fee if you purchase a plan.
How often should you Tweet?
Bare minimum: once a day. Better: 3 – 6 tweets a day. Optimal: 15-23 tweets a day.
Dan Zarella found that the most-followed Twitter accounts averaged 23 tweets a day, with no decline in followers as tweet counts rose.
Avoid: Disappearing from Twitter for weeks or months – you’ll lose followers.
Action points:
1 | Learn the right image size for tweets.
2 | Discover the best time to tweet.
3 | Try Missinglettr to schedule new blog posts to tweet out on different days and times for a whole year. The Twitter feed moves so quickly, you’ll be lucky if your followers see it once, let alone multiple times!
How Often to Post on Instagram 2024
You should to post on Instagram at least once per day, and no more than 3 times per day.
Mix up Instagram content types!
- Carousels
- Static posts
- Reels
If you post 3x per day, 2 of those should be Stories, per Adam Mosseri.
At the very least, you should publish one Instagram post every week.
You can use approved partners for Instagram schedulingto auto-post for you safely!
How often should you update your Instagram?
Bare minimum: once a week. Better: 3 times a week. Optimal: once or twice a day.
Avoid: Sharing a bunch of posts in quick succession, or disappearing for weeks at a time.
Action points:
1 | Get some Instagram post ideas and plan a week’s worth of posts.
2 | Consider the best Instagram image sizes.
3 | Pick an effective group of Instagram hashtags to increase your posts’ exposure.
4 | Figure out the best time to post to Instagram 2024.
How Often to Post on Pinterest 2024
Pinterest says it’s critical to post quality, relevant content weekly, but never more than 25 Pins daily.
Got lots of content? Pinning often is easy with Tailwind.
Tell it how many times you want to pin per day, and it sets up recommended time slots. Save a Pin to Tailwind, and it falls into the next slot.
I’m a huge fan of automating everything Pinterest.
And Tailwind’s analytics are the best, bar none. So you’ll always know how your account is doing, and what to tweak.
• • • Try Tailwind Forever Free plan now! • • •
Disclosure:I’ll get a referral fee if you purchase a plan.
So, how often should you Pin to Pinterest?
Bare minimum: once a week. Better: 3 – 5 Pins a day. Optimal: 10-25 Pins a day.
The optimal amount for your account will depend on how much time you have to dedicate to making fresh, quality Pins. 3 “fresh Pins” will perform better than 25 repeated Pins.
Avoid: Repeating the same Pins frequently or to more than 10 Pinterest boards.
Action points:
1 | Catch up on the current Pinterest best practices.
2 | Learn how to make Pinterest Pinsthat get seen and clicked.
3 | Determine your best times to pin on Pinterest.
4 | Or, make it easy. To schedule your Pins, try Tailwind.
How Often to Post on LinkedIn 2024
How often to post on LinkedIn is easy: at least twice a week, and no more than once each business day, which is optimal. Post in the mornings.
I was only posting once or twice a week before I discovered Missinglettr. ML recirculates my blog posts and keeps them in front of my connections – because some may have missed them, or not had time to read, previously.
• • • Click here to try Missingletter free • • •
Disclosure:I’ll get a referral fee if you purchase a plan.
Action points:
1 | Learn the most impactful LinkedIn post sizes.
2 | Discover the best time to post on LinkedIn.
How Often to Post on YouTube 2024
Consistency is key to how often to post on YouTube. You should aim to upload a new YouTube video once per week.
If you create a stash of videos before uploading, you’ll get an idea of how long your video creation will take, and if that’s a realistic goal.
Don’t abandon YouTube because you can’t post weekly, and don’t post junky videos just to get something uploaded.
It may sound like a broken record, but it’s really all about consistency, quality, and what works for your audience.
According to Filmora, you’ll grow your channel faster if you:
- Create a specific YouTube posting schedule.
- Post your upload schedule on yourYouTube account.
- Don’t overcommit! Creating YouTube videos takes time.
- “Bank” YouTube videos so you have them ready to upload on your schedule.
Here are some fantastic tips on posting frequency from Business Film Booth.
I jumped you right to that part of the video, but the whole thing contains important advice.
How often you should post a video to YouTube depends on a whole heap of things. There is not a set answer. This video will talk you through everything you need to consider before you produce one video a week, day or month.
Action points:
1 | If you haven’t yet, create awesome YouTube channel art.
2 | Bank a stash of videos. Here are some great YouTube content ideas to get you cranking.
3 | Be sure to create compelling YouTube thumbnails for each video.
4 | Discover the best time to upload to YouTube.
How Often Should You Blog?
Some quick thoughts here, since blogging is sometimes lumped in with “social media.”
Bare minimum: once a month. Once weekly is ideal, and if you can post two or three times a week – even better.
If you’re new to blogging, more content will definitely move you up in the search rankings. Established blogs with plenty of content should focus less on how much new content they can create, and more on updating and optimizing their current content.
Avoid:Posting low quality content to meet a “quota.” Publishing a ton of blog posts when you have time to write, and none when you get busy. Consistency will help the search engines – and your readers! – know what to expect. But be sure it’s quality.
Action points:
1 | Choose a comfortable frequency you know you can keep up with.
2 | Learn some SEO basics for beginners.
3 | Start writing, and get a few postsscheduled in advance.
4 | When – and if – you can, increase your posting frequency.
5 | Once you have a library of content, be sure to keep it updated.
Check here for more blogging tips.
How Often Should Business Post on Social Media?
A business should post to social media as often as they can publish quality content that their audience enjoys.
Key points on how often a business should post on social media:
- Posting consistency is more important than posting frequency.
- Content quality is more important than content quantity.
- Set an objective for social media, so you know if your posts are successful or not.
- And always check your stats to see what works best for your account!
Now that you’ve seen the latest research and tips, you can decide your own best frequency. Hat tip to CoSchedule, Buffer, and Forbes for data.
Need help? Try these top-notch scheduling tools.
→ Tailwind for Pinterest and Instagram.
→ Find more options forscheduling to Instagram from desktop.
→ PromoRepublic if you need fast, viral content for Facebook.
→ To automate blog post sharing, Missinglettr.
Disclosure:I’ll get a referral fee if you purchase a plan.
Choose your pace and stick to it, so your followers know what to expect. Consistency is key to attracting and retaining followers!
Of course, high quality content is a must.
Posting more does not mean your content will be seen more!
Different social networks’ algorithms work differently, but engagement and relevance is key to all!
Does this help you with how often to post on social media? Let me know!
