How to Determine the Value of Your Business & Why It's A Good Idea to Know (2024)

If you're considering taking on an investor, knowing the value of your business is vital to negotiation

Before accepting any money from a potential investor, it's first important to understand the value of your business. This is essential to determine the appropriate amount of the investment and how much of an ownership stake the investor should have—based on their funding and other value they can bring to your company.

4 ways to determine the value of your business

Your business valuation can be determined by a variety of factors, including total assets, total liabilities, current earnings, and projected earnings based on the quality of your idea and market potential. While there's no right way to determine this valuation, it's a good idea to have it looked at from different perspectives, so an investor or potential partner can see you've done your due diligence.

1. Book value of your business (asset value)

Take your total assets and subtract your total liabilities. This approach makes it easy to trace to the valuation because it's coming directly from your accounting/record keeping. However, because it works like a snapshot of current value it may not take into consideration future revenue or earnings.

2. Cash value analysis

If your business has a good understanding of its cash flow analysis, you're already taking into account your current and future potential earnings. This measure can be applied over a specified period of time. If you don't already have this perspective, a CPA, online accounting software, or other type of financial planner can help prepare this for you. Another variation on this can be a discounted cash value analysis, which considers the value of today's money under tomorrow's economic conditions.

3. Revenue multiplier

A less sophisticated but still popular way to determine a company's potential value quickly is to multiply the current sales or revenue of a company by a multiple "score." For example, a company with $200K in annual sales and a multiple of 5 would be worth $1 million. The more confident an investor is about getting a return on their investment, the easier it is for you to command a higher multiple. The multiple used can vary widely based on a variety of factors, including:

  • The industry:Competitivelandscape,profit margins, macros trends, risks, etc.
  • Market potential:Is there a market for your idea?Learn how to test the market for your business idea. If there's potential, how much money does an investor think your business could make in the short or long term?
  • Timing:When will your business start making money, or how fast will it grow? Investors generally like a quick return, but some may be patient enough to stick around long term, with the hope of realizing the full potential of a business' success
  • Management team:The value you and/or your team brings to the company and your ability to improve its potential for growth
  • The idea & the investor:The better the idea, usually determined by how much value or growth potential it offers, the more an investor might pay. Different people may value your idea differently, based on their opinions, expertise and more, so don't take one nay-sayer as the final answer

While the revenue multiplier is considered one of the easiest methodologies to determine the value of your business, for credibility, it's best to have this done by an independent third party.

4. Earnings multiplier

This method, also known as a price-to-earnings ratio, is more widely used if you have shareholders. This method takes the Price Per Share (PPS), the current market trading price of a company's share, and divides it by the Earnings Per Share (EPS). This gives you the net profits earned by the company per share in the market. The higher the EPS, the better. Ultimately, this allows comparison between the share price of a company to similar companies in the market. You may have to prepare two views: one that shows earnings before taxes and one after taxes.

TD Bank also has partnered withBiz Equity to help customers determine the value of their business.

How to Determine the Value of Your Business & Why It's A Good Idea to Know (2024)

FAQs

How to Determine the Value of Your Business & Why It's A Good Idea to Know? ›

Take your total assets and subtract your total liabilities. This approach makes it easy to trace to the valuation because it's coming directly from your accounting/record keeping.

How do you determine the value of your business? ›

Take your total assets and subtract your total liabilities. This approach makes it easy to trace to the valuation because it's coming directly from your accounting/record keeping.

Why is it important to know the value of your company? ›

"It's helpful for the seller to know the range of value they might expect if they expose their company to the marketplace." Notably, independent valuations also are vital in defending against any IRS challenge to the sale price after a transaction — a particular risk when transferring a business to family members.

Which method of valuing a business is best why? ›

Multiples, or Comparables approach

This approach is by and large the most common approach to valuing businesses. This is mainly due to the fact that it is a straight-forward and easy to understand method. The valuation formula used is fairly basic once you have the right inputs.

What is the rule of thumb for valuing a business? ›

A common rule of thumb is assigning a business value based on a multiple of its annual EBITDA (earnings before interest, taxes, depreciation, and amortization). The specific multiple used often ranges from 2 to 6 times EBITDA depending on the size, industry, profit margins, and growth prospects.

How much is a business worth with $1 million in sales? ›

The Revenue Multiple (times revenue) Method

A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.

What is the most important value for a company? ›

The number 1 most common value is Teamwork/Collaboration. Perhaps no surprise, as how would anything be successful without the concept of teamwork? With this value everyone knows how they contribute to the strategy, works hard to be successful and makes efforts to ensure others are equally successful.

What is the most important core value a company should have? ›

Integrity

Integrity refers to acting with strong ethics. And it is probably one of the most common core company values. It's a value that should run company-wide.

What do company values look for? ›

For instance, you might look for values like integrity, honesty, compassion or passion. Other business owners might value employees who are positive, dependable, motivated or confident.

What are the 3 methods for calculating the value of a business? ›

The most common are the three main methods of valuation: The asset based approach, earning approach, and market value approach.

How many times profit is a business worth? ›

However, this number can be higher or lower depending on the circ*mstances. If the business is in a high-growth industry, for example, it may be worth 3-5 times its annual profit. If the business is in a declining industry, it may be worth less than 1 time its annual profit.

What is one way to value a business? ›

One way to calculate a business's valuation is to subtract liabilities from assets. However, this simple method doesn't always provide the full picture of a company's value. This is why several other methods exist.

What is business value of a company? ›

Business value is the estimated health and well-being of a business by measuring concrete and abstract elements such as monetary assets and utility and employee, customer, supplier and societal value. These measurements vary between organizations and departments, but they can provide a better idea of a company's worth.

What is the approach to valuing a company? ›

The three widely used valuation methods used in business valuation include the Asset Approach, the Market Approach, and the Income Approach. The three approaches vary in the way they conclude to value, but the goal of each approach is still the same: to assess the value of the operating entity (i.e., the business).

How do you value a business with no assets? ›

Discounted Cash Flow (DCF) or income-based valuations calculate a business's value based on its projected cash flow, which is then partially discounted to account for a buyer's risk.

How much is a business worth based on profit? ›

First, you determine the company's profit or their gross income minus expenses. Once you arrive at an annual profit, you multiply that amount by a multiplier that you determine. The result is the value of the business.

How much should I sell my business for? ›

Generally speaking, business values will range somewhere between one to five times their annual cash flow. When you estimate your earnings multiplier, you can assess your business in several key areas that impact the future, such as profit trends and revenue. This also factors in customer base and industry position.

How does Shark Tank calculate valuation? ›

A revenue valuation, which considers the prior year's sales and revenue and any sales in the pipeline, is often determined. The Sharks use a company's profit compared to the company's valuation from revenue to come up with an earnings multiple.

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