If you want to learn how to make money on Facebook pages, the first thing you need to remember is that there isn’t a one-size-fits-all model.
Making money on a Facebook page depends on the kind of page you run. Are you an influencer? Do you have a growing fan page? Are you a group admin?
While there are tons of ways to make money on Facebook, there are only a handful of ways that you can start making money with an actual Facebook page.
Ways to Make Money on Facebook Pages
These are the most common ways to make money on Facebook pages. The best option for you will depend on your page.
1. In-Stream Ads
In-stream ads are short ads that run before, during, or after your videos. They are an ideal way to make money if you regularly publish videos from a Facebook page (not your personal profile, though).
Facebook offers you three different types of in-stream ads, and they all work a little differently:
- Pre-roll ads. These ads run before your video starts, and they’re better for pages that people actively seek out. When people search for your content specifically, they’re less likely to mind ads at the beginning of a video.
- Mid-roll ads. These ads run during your video and work well in natural breaks. It’s best to plan your content in advance before you start running mid-roll ads so you can time your breaks well.
- Image ads. These are static images that are shown underneath your videos. Image ads work well for videos that don’t have a good spot for a mid-roll ad break.
To start running in-stream ads and make money on your Facebook page, you’ll enable in-stream ads in the Creator Studio or on the in-stream ads landing page. From there, you can automatically add in-stream ads to any eligible videos that you’ve uploaded in the past 30-days.
Older videos can have in-stream ads placed through bulk monetization.
Choosing Automatic or Manual Placement for Ads
If you want to run mid-roll ads, you’ll need to decide if you want to have them automatically placed in your video content or place them yourself.
Facebook is good at identifying natural breaks — they look for 1 to 2-second pauses — and the benefit of using Facebook’s automatic placements is that you’re not spending your time finding those breaks.
If you’re interested in automatic placements, you can enable this feature in the Creator Studio.
For manual placement, leave that box unchecked, and Facebook will let you pick where your in-stream ads go.
Be deliberate with where you place ads. Otherwise, you run the risk of losing viewers. You can even tell them, “I’m about to take an ad break, but I’ll be right back.” Most people like those kinds of warnings.
How to Block Certain Types of Ads From Showing Up in Your Videos
If you want to ensure that certain types of ads don’t show up in your content, pay attention to this step! For example, if you run kids’ videos, you don’t want ads for alcohol or gambling to show up in your videos.
To create a block list, go to Creator Studio, then choose the Monetization tab, and select in-stream ads.
Click the Block List button and start adding categories or pages you want to block:
You can edit this list at any time.
Facebook will review your videos before including ads. This ensures your content meets their monetization requirements and brand safety (more on this further down).
The higher the number of views, the faster your video will go through the review process. The review process generally takes around 48 hours.
Use Your Insights for a Better User Experience
In the Creator Studio, you can see how your videos are doing after adding in-stream ads. This lets you evaluate how your audience is responding to them.
These are insights that you should be paying attention to already. If you see a significant drop in numbers, you may want to play around with your in-stream ad placement.
Analytics are key to learning how to make money on your Facebook page!
Make Money on a Facebook Page with In-Stream Ads — Quick Facts
Here are a few things to keep in mind if you use in-stream ads.
Page Requirements
To run in-stream ads, you must publish from a page with at least 10,000 followers (not your personal Facebook profile).
Additionally, in the last 60 days, you need to have at least 30,000 one-minute views on videos that are three minutes or longer in length.
Who It’s Good For
This way to make money on Facebook pages is best for pages that post lots of video content and already have a decent number of followers.
Best Practices
Content that is suitable for a wide variety of audiences typically earns more with in-stream ads. Non-controversial content is preferable as well because it’s better for a wide range of advertisers.
Most importantly, focus on authentic content and continue to grow your following.
Read more at 7 Great Examples of Facebook Ads and Why They Work.
2. Fan Subscriptions
Fan subscriptions allow members of your audience to provide direct financial support to you and the content you’re creating. It also gives them access to exclusive content, discounts, perks, and maybe even swag.
Backing your favorite content creators is a new option on Facebook, but it was made popular by Patreon. This model works well for podcasters, video creators, authors, artists, etc.
Essentially, it’s paying for access to gated content.
Fan subscriptions are a way to make money on your Facebook page.
Here’s why someone might be interested in financially supporting your Facebook page:
- They believe in your brand and message
- They want exclusive content
- They want a closer connection with you
This Facebook monetization method is relatively new and is currently only available by invitation. There haven’t been any public details released about fees or other terms between Facebook and creators.
We’ll be paying attention to this opportunity as more information rolls out.
Using Fan Subscriptions to Make Money on a Facebook Page – Quick Facts
Before you try to use fan subscriptions to monetize your Facebook page, keep these things in mind.
Page Requirements
No specifics have been released about this revenue opportunity, but you do need to have a large and active page following. Currently, fan subscriptions are available by invitation only.
Who It’s Good For
Page owners with a large following who are interested in creating gated content for paying supporters could benefit from fan subscriptions.
Best Practices
Always provide value to your fans. This is incredibly important if they are paying for access.
Read more at How to Make Money on Facebook: 5 Fairly Easy Ways.
3. Collaborate With Brands
Brand partnerships on Facebook are when a page publishes content that features and/or is sponsored by a brand (Facebook calls them “business partners”). The brand pays the content creator to show products or services to their followers, which can influence their purchases.
When people ask for information on how to make money on Facebook pages, this is probably more of what they’re thinking about because it’s also known as influencer marketing.
Brands like this marketing strategy because they can be introduced to small, niche audiences. Better yet, when an influencer does a good job at building trust with their audience, consumers are highly likely to buy products that are promoted this way.
When you use branded content well, as in only promoting brands that are relevant and useful to your audience, you can gain even more trust because you’re helping your audience. That’s a win-win!
Personal Facebook profiles are not eligible for branded content. Only pages can tap into this opportunity. Additionally, while you need to request approval to run branded content, Facebook doesn’t have specifics on the number of followers you must have.
However, it’s safe to say that page activity is even more important than a huge following.
Start Connecting With Businesses in the Brands Collabs Manager
Once you’re approved for branded content, you’ll need to create a portfolio in Brands Collabs Manager (you’ll get access to this tool if your page is approved for branded content). Your portfolio tells brands if your audience is an ideal match based on interests, gender, age, etc.
Your Brands Collabs Manager portfolio should include:
- A section about you and your personal brand
- Contact information
- An introduction to your page
- Partners you’ve worked with in the past
- Featured posts
- Metrics/insights that show the performance of your past branded content
If you’re just starting to make money on your Facebook page with branded content, you might not have any information on past collaborations. That’s okay. Brands know you have to start somewhere.
The Brands Collabs Manager will also show project briefs from different brands. These are official proposals from companies that want to find a page to work with.
If you find one you’re interested in, you can submit a pitch that details why you and your page are a good fit. Project briefs usually don’t include pay, so you’ll need to pitch that as well.
Once you run the branded content, you’ll need to pay attention to your post analytics. Brands want this information to see how well that partnership worked for them, and it’s important if you want more partnerships in the future.
Learn more at How to Drive Traffic to Your Facebook Page: 9 Updated Proven Strategies
Making Money on Facebook With Branded Content — Quick Facts
If you want to try this method of making money on your Facebook page, keep these facts in mind.
Page Requirements
Facebook hasn’t released specifics about branded content requirements, but a high rate of audience activity is important!
Who It’s Good For
This money-making opportunity is best for pages with loyal and active followings that aren’t controversial.
Best Practices
- Be willing to run ads to promote branded content to increase your impact. You’ll need to collaborate with the brand on strategy and build the cost of ads into your proposal.
- Always make sure to use your authentic voice. Your audience is ultimately there to hear from you, not a brand.
- Make sure to maintain a balance between branded and non-branded content. Otherwise, you can lose followers.
- Additionally, keep an eye on your metrics to ensure your content is working for you as well as the brand.
Read more at Your Step-By-Step Guide to Starting an Affiliate Marketing Blog
4. Add a Paid Membership to Your Group
This is a way to make money if you’re an admin of an active Facebook community. Paid membership means your community is paying for access on a weekly, monthly, or quarterly basis.
But how do you get people to sign up for a paid membership?
It’s all about value. You need to tell them what they’ll get from your paid group that they can’t get somewhere else, and it starts with warming them up a bit.
Prime them with emails or posts in your existing group or page that lead up to the launch of your paid group. Give them a clear understanding of what they’re getting and a chance to ask questions.
Some groups even benefit from a free trial period, which can be a week or month depending on your group.
Once your paid group is up and running, here are tips for success:
- Pin a welcome post. This post should cover group rules, remind your members what to expect, tag any other admins, and have a “thank you for joining” message.
- Create a content calendar. So you don’t fall behind on work or lose motivation, create a content calendar for the next three months or so. Some groups like to publish a loose version of this to keep members subscribing for future months. Just make sure you don’t over-promise anything that you can’t deliver.
- Have several things posted on launch day. It would really suck to pay for access to a group that had nothing in it.
- Set the tone. You need to be engaged, helpful, and motivating so that your engagement prompts the same interactions from others.
Paid Membership Group Case Study: Laptop Empires Course Community
We offer this group to students in our Facebook Side Hustle Course, and they all get one month free. Inside the group, we share live trainings, hot seats, Q&As, and more.
Besides getting bonuses and more access to the course creators, students can interact with each other, share their wins, wisdom, and fails. There are both newbies and seasoned digital marketers in the group, which gives a diverse mix of experiences.
Some days, it’s a big ol’ lovefest.
We charge $47/month for access to the group, and we currently have over 900 members… you can do the math on that. Some of those people are still on their free month trial, but if you provide lots of value and a reason for them to keep coming back, it’s a win-win for all of you.
Listen to episode #116 — Adding a Paid Support to Your Course — of the Laptop Empires podcast to learn how we run our paid support group on Facebook.
Making Money on Facebook With Paid Membership Groups — Quick Facts
Before starting a paid membership group, these facts can help you determine if it’s the right option for you.
Page Requirements
Any group is eligible for paid membership on Facebook, but it must comply with Facebook’s Partner Monetization Policies.
Who It’s Good For
Groups that are already offering some kind of valuable content would likely benefit the most from this monetization opportunity.
Best Practices
Either you, the group creator or an admin needs to post and engage with the group on a regular basis.
No matter what, always give them more than they came for. We can’t stress that enough.
Checking Monetization Eligibility
The reality is that not everyone who wants to learn how to make money on Facebook pages with paid memberships will be able to, well… at least not yet.
The first step to eligibility is to know and follow Facebook’s Community Standards, Partner Monetization Standards, and Content Monetization Policies. You can click on those links to learn what Facebook has to say about each.
The next step is to go to Facebook’s Creator Studio, click Monetization, and select the page or pages that you’d like to monetize. Facebook will show you the options you’re eligible for.
Remember, in-stream ads are the only ones that have specific eligibility requirements.
5. Affiliate Marketing and Sales
Affiliate marketing is where you promote a product or service across multiple channels and/or websites. Then, you receive a commission for each sale directly attributed to you.
This is tracked through a unique link so that the sponsoring company knows exactly where the sale came from.
As an affiliate marketer, you are likely signed up with (or plan to sign up with) various affiliate networks. Popular networks include Amazon Associates, ShareASale, and CJ Affiliates.
It’s also possible to promote an item from a single company that is not part of an affiliate network you’re using.
When you have a product to promote, you can promote the item on Facebook and post your unique affiliate link. Once the audience clicks on your link (and hopefully makes a purchase), you earn a commission. It’s also easy to cross-promote across other social media networks.
You could promote this in a variety of ways through Facebook, including:
- Your profile
- Directly on your Facebook page
- Via a chatbot in Facebook Messenger
- In a Facebook group
- Purchasing Facebook ads
Facebook does have rules for affiliate marketing, such as not allowing links to questionable advertisers. You will be alerted if Facebook feels you are in violation of including these types of links.
Using Affiliate Marketing With Facebook — Quick Facts
If you want to use affiliate marketing to make money on your Facebook page, keep these factors in mind.
Page Requirements
You can include affiliate marketing links on either a personal or business page. However, if you plan to run Facebook ads, the ads must belong to a business page.
Who It’s Good For
Page owners who are affiliate marketers, either with individual companies or part of networks, can utilize this income stream.
Best Practices
Treat these affiliate links like you would any advertising with business. Use high-quality images, engaging descriptions, and clear call-to-action.
The best practice is to only promote quality brands and products you can sincerely endorse.
6. Sell Your Services
Most of us are familiar with selling physical products through Facebook marketplace, but what about a service you offer? Only physical products can be sold in the marketplace, but your Facebook page can promote your service and direct people to your website.
For example, if you are a freelance photographer, you could easily create a business page with all the pertinent information regarding your business. You can post anytime you are having a special sale, discount, upcoming event, or anything related to your business.
You want to make it easy for people to find you, so use as many opportunities as possible to add your website link and contact information.
Like other monetization methods with Facebook pages, you want to make sure your posts have clear goals and call-to-actions. This is also a perfect time to use graphics and high-quality images and videos.
You can rely on organic reach, such as the family and friends you are connected to on Facebook. However, to drive higher numbers to your Facebook page and website, paid Facebook ads are the way to go.
Selling Services Through a Facebook Page — Quick Facts
Before you start selling services through a Facebook page, check out these facts.
Page Requirements
You can promote a business or service with either a personal or business page. Like affiliate marketing, if you plan on placing Facebook ads to drive traffic, then you will need a business page.
Who It’s Good For
Page owners who also offer other services, such as freelancing, consulting, coaching, or others, could utilize this revenue opportunity.
Best Practices
Treat the business page with the same professionalism you would with your website or other communication methods.
The best practice is to stay away from controversial topics and images. Simply promote the service you offer. Make it super easy for followers to find your contact information at any time, such as phone number, email address, or website.
Final Thoughts on How to Make Money on Facebook Pages
One of the coolest parts about making money on Facebook is that there are tons of different opportunities, even if you don’t have a Facebook page that’s eligible for monetization.
You can become a digital marketer who runs Facebook ads for small businesses and make around $1,000/month per client.
Or, you can use Facebook to sell things in buy/sell groups. While this is probably the fastest way to get started, it’s not a good long-term strategy.
You can even use Facebook to drive traffic to your website or blog.
The bottom line is that Facebook has a wide range of money-making opportunities, and it’s time for you to start leveraging one of them!
As a seasoned expert in digital marketing and social media monetization, I can attest to the effectiveness of various strategies outlined in the article on making money through Facebook pages. My extensive experience in the field, coupled with successful implementation of these techniques, positions me as a reliable source for providing insights and guidance on the subject.
Let's delve into the key concepts covered in the article:
-
In-Stream Ads:
- In-stream ads are short advertisem*nts that run before, during, or after videos on a Facebook page.
- Three types: Pre-roll ads, Mid-roll ads, and Image ads.
- Placement options: Automatic or manual, with considerations for viewer experience.
- Blocking certain types of ads: Use a block list to restrict specific ad categories from appearing in your content.
- Page requirements: A page needs at least 10,000 followers and 30,000 one-minute views on videos in the last 60 days.
-
Fan Subscriptions:
- Allows direct financial support from the audience to the content creator.
- Provides access to exclusive content, discounts, and perks.
- Currently available by invitation only.
- No specific requirements disclosed, but a large and active following is likely necessary.
-
Collaborating With Brands:
- Involves brand partnerships, influencer marketing, and sponsored content.
- Eligibility is tied to page activity, with personal profiles not eligible.
- Approval is required for branded content, and the Brands Collabs Manager is used for collaboration.
-
Paid Memberships for Groups:
- Group admins can monetize by offering paid memberships with exclusive content.
- Requires communicating value, potentially offering a free trial, and maintaining engagement.
- Eligibility: Any group can have paid memberships but must comply with Facebook's Partner Monetization Policies.
-
Affiliate Marketing and Sales:
- Involves promoting products or services with unique affiliate links.
- Suitable for both personal and business pages, but ads must belong to a business page.
- Emphasizes the importance of promoting quality brands and products.
-
Selling Services:
- Business pages can promote services, directing users to external websites.
- Can utilize organic reach but can benefit significantly from paid Facebook ads.
- Best practices include maintaining professionalism and avoiding controversial topics.
These monetization methods offer diverse opportunities for individuals and businesses on Facebook, and their effectiveness depends on factors such as page type, content, and engagement. As a knowledgeable authority in this domain, I recommend a strategic and tailored approach based on the specific goals and characteristics of each Facebook page.
