How To Use EBITDA For The Valuation Of Your Small Business (2024)

Selling a business can be a difficult decision for entrepreneurs to make, both on an emotional and financial level. There are a number of factors that come into play when determining an appropriate asking price, including competitive advantages, growth opportunities, and historic financial performance.

However, one valuation metric in particular — EBITDA — can be a great starting point in measuring a company’s potential value in a sale. Before sitting down with prospective buyers or investors, small business owners should understand how this valuation metric will be used to calculate the worth of their company.

What is EBITDA?

EBITDA — or earnings before interest, tax, depreciation, and amortization — is an indicator commonly used by prospective buyers or investors to measure a company’s financial performance.

In its simplest form, EBITDA is calculated by adding the non-cash expenses of depreciation and amortization back to a company’s operating income. Below is the basic formula:

EBITDA = Operating Profit (EBIT) + Depreciation (D) + Amortization (A)

By eliminating the non-operating effects that are unique to each business, EBITDA can help balance the scales by focusing on operating profitability as a singular measure of performance. This is particularly important when comparing similar companies across a variety of industries or different tax brackets.

How To Use EBITDA For The Valuation Of Your Small Business (1)

EBITDA as a Valuation Metric

As a key factor of a successful sale, small-business owners should have a clear understanding of how prospective buyers or investors will determine the value of their business. More often than not, that valuation comes down to a multiple of the company’s earnings.

On its own, EBITDA makes for a relatively futile statistic. After all, there is good reason behind the depreciation and amortization of assets. Simply adding those non-cash expenses back to a company’s net income can paint a misleading picture of its financial performance.

That’s where the need for adjustments comes in. Because EBITDA is a non-GAAP figure, prospective buyers or investors are at the discretion of a business to decide what is, and is not, included in the calculation. For instance, one might devalue tangible assets such as old equipment and add intangible assets like management and employees. As such, companies tend to adjust the included items from one reporting period to the next.

However, it’s important to understand the limitations of EBITDA. Although it’s often used as a proxy for evaluating the earning potential of a business, EBITDA cannot measure cash flow — it strips out the cash required to fund working capital and equipment upgrades.

Because EBITDA is almost always higher than reported net income, it is often used by businesses as an accounting gimmick to “window dress” their profitability. It also doesn’t take into account a company’s growth potential and customer base.

Therefore, small-business owners should be sure to analyze EBITDA in conjunction with other important factors, such as capital expenditures, changes in working capital requirements, debt payments, and net income.

Using EBITDA to Strike a Deal

If a company is in a high-growth market, it can expect a significant acquisition premium — a buyout offer that is several times more than its most recent EBITDA. Generally, the multiple used is about four to six times EBITDA.

However, prospective buyers and investors will push for a lower valuation — for instance, by using an average of the company’s EBITDA over the past few years as a base number.

In order to ensure the highest valuation, small-business owners will need to boost their company’s overall financial performance. As a starting point, the focus should be on preparing high-quality financial statements.

If a company’s financials are poorly done, it sends the signal that there is a lack of competency and/or knowledge of the business. From a value perspective, thorough numbers also greatly reduce the risk of missing an item that might work in favor of the buyer and, thus, lower the company’s valuation.

In addition, making the right changes — such as cutting unprofitable costs, increasing sales, or reaching new markets — can also have a significant impact on a company’s EBITDA.

That said, it can still be difficult for a company and the prospective buyer to reach an agreement on a purchase price — otherwise known as a “valuation gap.” In this case, a small-business owner will need to prove that its ROI and growth potential justifies a higher EBITDA multiple.

This can be achieved by developing a solid strategic plan that will help showcase the background and performance of a company. In turn, small-business owners will need to find facts or data that support the story they are trying to communicate to prospective buyers or investors.

How To Use EBITDA For The Valuation Of Your Small Business (2)

How To Use EBITDA For The Valuation Of Your Small Business (2024)

FAQs

What is a good EBITDA for a small business? ›

The EBITDA margin calculated using this equation shows the cash profit a business makes in a year. The margin can then be compared with another similar business in the same industry. An EBITDA margin of 10% or more is considered good.

What is a reasonable EBITDA multiple for a small business? ›

Earnings are key to valuation

The multiples vary by industry and could be in the range of three to six times EBITDA for a small to medium sized business, depending on market conditions. Many other factors can influence which multiple is used, including goodwill, intellectual property and the company's location.

How do you calculate the valuation of a small business? ›

The formula is quite simple: business value equals assets minus liabilities. Your business assets include anything that has value that can be converted to cash, like real estate, equipment or inventory. Liabilities include business debts, like a commercial mortgage or bank loan taken out to purchase capital equipment.

How much is a business worth with $1 million in sales? ›

Using this basic formula, a company doing $1 million a year, making around $200,000 EBITDA, is worth between $600,000 and $1 million. Some people make it even more basic, and moderate profits earn a value of one times revenue: A business doing $1 million is worth $1 million.

Is a 40% EBITDA good? ›

It takes into consideration growth and profit. In terms of interpreting the rule, 40% is the baseline figure where the company is deemed healthy and in good shape. If the percentage exceeds 40%, then the company is likely in a very favorable position for long-term growth and profitability.

How many times earnings is a small business worth? ›

Typically, valuing of business is determined by one-times sales, within a given range, and two times the sales revenue. What this means is that the valuing of the company can be between $1 million and $2 million, which depends on the selected multiple.

Is a 50% EBITDA good? ›

A “good” EBITDA margin varies by industry, but a 60% margin in most industries would be a good sign. If those margins were, say, 10%, it would indicate that the startups had profitability as well as cash flow problems.

Why use EBITDA to value a business? ›

EBITDA is used as a valuation metric as it removes external accounting factors and non-operating expenses from view, focuses on the operating performance of the business and takes into consideration an approximate value of company cash flow.

What is the rule of thumb for valuing a business? ›

60 to 70 percent of annual sales, including inventory. 1.3 to 2.5 times Seller's Discretionary Earnings (SDE), including inventory. Three to four times Earnings Before Interest and Taxes (EBIT) Two to four times Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA)

What does a good EBITDA look like? ›

What is a good EBITDA? An EBITDA over 10 is considered good. Over the last several years, the EBITDA has ranged between 11 and 14 for the S&P 500. You may also look at other businesses in your industry and their reported EBITDA as a way to see how your company is measuring up.

What is the most common way to value a business? ›

Market capitalization is one of the simplest measures of a publicly traded company's value. It's calculated by multiplying the total number of shares by the current share price.

What is the fastest way to value a small business? ›

How do you value a business?
  1. Assets. The asset valuation method is suitable for businesses with sizable tangible assets. ...
  2. Price/earnings ratio (or the multiple of profits) ...
  3. Entry cost. ...
  4. Discounted cashflow. ...
  5. Comparables. ...
  6. Industry rules of thumb.

What are the 3 methods for valuing a company? ›

Company valuation approaches

When valuing a company as a going concern, there are three main valuation techniques used by industry practitioners: (1) DCF analysis, (2) comparable company analysis, and (3) precedent transactions.

What are the three 3 commonly used business valuation approaches? ›

There are three approaches to valuing a company: the asset approach, income approach, and market approach. Within each approach, there are several commonly accepted methods that the valuator may choose to employ in valuing the business.

What does owning 1% of a company mean? ›

One percent ownership means that a bona fide representative is entitled to one percent of any net profits from a business, owns one percent equity in a Master HVACR contractor, and is entitled to one percent of the net proceeds from the sale of a business in the event of the sale of the business.

How much should I sell my small business for? ›

A business will likely sell for two to four times seller's discretionary earnings (SDE)range –the majority selling within the 2 to 3 range. In essence, if the annual cash flow is $200,000, the selling price will likely be between $400,000 and $600,000.

How do you value a small business based on revenue? ›

Times-revenue is calculated by dividing the selling price of a company by the prior 12 months revenue of the company. The result indicates how many times of annual income a buyer was willing to pay for a company.

What is the 40% cost rule? ›

The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40%. SaaS companies above 40% are generating profit at a rate that's sustainable, whereas companies below 40% may face cash flow or liquidity issues.

What is an acceptable EBITDA percentage? ›

An EBITDA margin of 10% or more is typically considered good, as S&P-500-listed companies have EBITDA margins between 11% and 14% for the most part.

Is 5x EBITDA good? ›

The very basic and rough rule of thumb valuation for a company with around a million or more in earnings is a value of 5 times EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization).

What is a good multiplier for valuation? ›

A small business might use a multiplier between three and five. A large, public company typically uses a multiplier between seven and 12.

Does EBITDA include owner salary? ›

EBITDA is the primary measure of cash flow used to value mid to large-sized businesses and does not include the owner's salary as an adjustment.

What is a good yearly profit for a small business? ›

But in general, a healthy profit margin for a small business tends to range anywhere between 7% to 10%. Keep in mind, though, that certain businesses may see lower margins, such as retail or food-related companies. That's because they tend to have higher overhead costs.

Does Warren Buffett use EBITDA? ›

Warren Buffett is well known for disliking EBITDA multiples to value a business's financial performance.

What is a good EBITDA multiples for valuation? ›

The EV/EBITDA Multiple

The enterprise-value-to-EBITDA ratio is calculated by dividing EV by EBITDA or earnings before interest, taxes, depreciation, and amortization. Typically, EV/EBITDA values below 10 are seen as healthy.

Is it better to have a higher or lower EBITDA? ›

Calculating a company's EBITDA margin is helpful when gauging the effectiveness of a company's cost-cutting efforts. The higher a company's EBITDA margin is, the lower its operating expenses are in relation to total revenue.

What is the best way to value a business? ›

Determining Your Business's Market Value
  1. Tally the value of assets. Add up the value of everything the business owns, including all equipment and inventory. ...
  2. Base it on revenue. How much does the business generate in annual sales? ...
  3. Use earnings multiples. ...
  4. Do a discounted cash-flow analysis. ...
  5. Go beyond financial formulas.

How many times profit is a business worth? ›

In most cases, people can determine their online business value by multiplying their average monthly net profit by 36x – 60x. For example, If a business generates a rolling twelve-month average net profit of $35,000, then this business would be valued at $1.26M on the low end and $2.27M on the high end.

What does EBITDA tell you about a company? ›

EBITDA is net income (earnings) with interest, taxes, depreciation, and amortization added back. EBITDA can be used to track and compare the underlying profitability of companies regardless of their depreciation assumptions or financing choices.

What are the 4 basic ways of business valuation? ›

4 Most Common Business Valuation Methods
  • Discounted Cash Flow (DCF) Analysis.
  • Multiples Method.
  • Market Valuation.
  • Comparable Transactions Method.

What are the 5 methods of valuation of business? ›

What are the Methods of Business Valuations?
  • Market Value Valuation Method. ...
  • Asset-Based Valuation Method. ...
  • ROI Based Valuation. ...
  • Discounted Cash Flow Valuation Method. ...
  • Capitalization of Earnings Valuation Method. ...
  • Multiples of Earnings Valuation Method. ...
  • Book Value Valuation Method.
30 May 2022

What are the 7 steps of valuing process? ›

These stages include (1) choosing freely; (2) choosing from alternatives; (3) choosing after thoughtful consideration of the consequences of each alternative; (4) prizing and cherishing; (5) affirming; (6) acting upon choices; and (7) repeating (Raths et al. 1987, pp. 199–200).

What does 10X EBITDA mean? ›

Related Definitions

10X LTM EBITDA means, as of the specified date, the product of (i) 10.0 multiplied by (ii) the EBITDA for the twelve months ended as of the last day of the month immediately preceding the measurement date.

What multiple do small businesses sell for? ›

Determine the right multiple.

The typical range for a small business is 1.5 to 3x SDE. Higher earnings, fast growth, and stellar margins can all help to increase the multiple.

What are the 6 methods of valuation? ›

Methods for determining Customs value
  • Method one – transaction value. ...
  • Method two – transaction value of identical goods (“identical goods method”) ...
  • Method three – transaction value of similar goods (“similar goods method”) ...
  • Method four – deductive value. ...
  • Method five – computed value. ...
  • Method six – residual basis of valuation.
24 Jul 2019

What multiple of EBITDA do companies sell for? ›

Using EBITDA to Strike a Deal

Generally, the multiple used is about four to six times EBITDA. However, prospective buyers and investors will push for a lower valuation — for instance, by using an average of the company's EBITDA over the past few years as a base number.

What are the 5 important aspects of valuation? ›

5 Basic Principles of Valuation
  • Future Profitability. Future profitability is the only thing that determines the current value. ...
  • Cash Flow. ...
  • Potential Risk. ...
  • Objectivity vs Subjectivity. ...
  • Motivation and Determination.
28 May 2019

What are the five steps of valuation process? ›

  1. Step #1: Find a Valuation Analyst.
  2. Step #2: Confirm There Are No Conflicts of Interest.
  3. Step #3: Determine the Scope of the Valuation.
  4. Step #4: Execute an Engagement Letter.
  5. Step #5: Gather Documents and Prepare for A Management Interview.
25 May 2021

What are the two basic valuation methods? ›

Comparables Method

The past transaction method looks at past transactions of similar companies to determine an appropriate value. There's also the asset-based valuation method, which adds up all the company's asset values, assuming they were sold at fair market value, to get the intrinsic value.

How do you value a business with no assets? ›

Market-based business valuations calculate your business's value by comparing it to similar businesses that have previously sold. This method applies well to a business with no assets, but comes with the challenge of identifying sufficiently comparable competitors (who would presumably also have no assets.)

What does Ebita tell you about a company? ›

Earnings before interest, taxes, and amortization (EBITA) is a measure of company profitability used by investors. It is helpful for the comparison of one company to another in the same line of business. In some cases, it also can provide a more accurate view of the company's real performance over time.

What is a good EBITDA multiple for acquisition? ›

Investors can compare the multiples of various companies and estimate how much they really need to pay to acquire this company. As a practice, it is seen that the lower the value of the EBITDA multiplies by industry, the cheaper is the acquisition cost of the company. Usually, any value below 10 is considered good.

What are the 3 main valuation methods? ›

Three main types of valuation methods are commonly used for establishing the economic value of businesses: market, cost, and income; each method has advantages and drawbacks.

What is a healthy EBITDA for a company? ›

What is a good EBITDA? An EBITDA over 10 is considered good. Over the last several years, the EBITDA has ranged between 11 and 14 for the S&P 500. You may also look at other businesses in your industry and their reported EBITDA as a way to see how your company is measuring up.

Why do we use EBITDA for valuation? ›

It Helps To Measure Your Profitability

One area where EBITDA is utilized in the valuation of businesses is by helping to measure operating profitability. A company's EBITDA is a snapshot of its net income before accounting for other factors such as interest payments, taxes or the depreciation of assets.

How many times revenue is a business worth? ›

Typically, valuing of business is determined by one-times sales, within a given range, and two times the sales revenue. What this means is that the valuing of the company can be between $1 million and $2 million, which depends on the selected multiple.

What is a good EBITDA percentage? ›

An EBITDA margin of 10% or more is typically considered good, as S&P-500-listed companies have EBITDA margins between 11% and 14% for the most part.

What does Warren Buffett think of EBITDA? ›

Warren Buffett shares some of his thoughts on EBITDA:

We won't buy into companies where someone's talking about EBITDA. If you look at all companies, and split them into companies that use EBITDA as a metric and those that don't, I suspect you'll find a lot more fraud in the former group.

What does 5 times EBITDA mean? ›

The very basic and rough rule of thumb valuation for a company with around a million or more in earnings is a value of 5 times EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization).

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