Hulu + Live TV loses 100,000 subscribers in Q4 (2024)

Disney+ continued its rapid subscriber growth but Hulu + Live TV, the company’s leading virtual MVPD, took a step back during the company’s fiscal first quarter.

Hulu ended the quarter with 4 million SVOD + live TV subscribers, down from 4.1 million the quarter prior but still up 25% year over year. Hulu now has 35.4 million SVOD-only subscribers and 39.4 million total customers, up 30% year over year.

Despite the slight setback for Hulu’s vMVPD, the streaming service was a big contributing factor to improved results for Disney’s direct-to-consumer business. Segment revenues for the quarter increased 73% to $3.5 billion and operating loss decreased from $1.1 billion to $466 million.

Disney said the average monthly revenue per paid subscriber for the Hulu SVOD Only service increased from $13.15 to $13.51 due to higher per-subscriber advertising revenue, a lower mix of wholesale subscribers and an increase in per-subscriber premium and feature add-on revenue. The average monthly revenue per paid subscriber for the Hulu Live TV + SVOD service increased from $59.47 to $75.11 due to increases in retail pricing.

RELATED: Disney+ has 86.8 million subscribers one year after launch

Disney+ is closing in on 100 million subscribers after ending the most recent quarter with 94.9 million. However, ARPU for Disney+ decreased from $5.56 to $4.03 due to the launch of Disney+ Hotstar.

ARPU for ESPN+, which ended the quarter with 12.1 million subscribers, increased from $4.44 to $4.48 due to an increase in retail pricing, partially offset by a higher mix of subscribers to the bundled offering available in the U.S.

“We believe the strategic actions we’re taking to transform our Company will fuel our growth and enhance shareholder value, as demonstrated by the incredible strides we’ve made in our DTC business, reaching more than 146 million total paid subscriptions across our streaming services at the end of the quarter,” said Disney CEO Bob Chapek in a statement. “We’re confident that, with our robust pipeline of exceptional, high-quality content and the upcoming launch of our new Star-branded international general entertainment offering, we are well-positioned to achieve even greater success going forward.”

Star is launching on Feb. 23 across Europe and Asia. The service will be added to the existing Disney+ platform in those territories.

Hulu + Live TV loses 100,000 subscribers in Q4 (2024)

FAQs

How many people subscribe to Hulu Live TV? ›

Complicating things a little is that you can now watch Hulu from within Disney+, if you're subscribed to both services. But not everything on Hulu is available on Disney+. Hulu also is home to the second-largest live TV streaming service in the U.S., at 4.5 million subscribers, per Disney's first-quarter 2024 earnings.

How many subscribers does Hulu have in 2024? ›

Number of Hulu's paying subscribers in the U.S. 2019-2024, by quarter. In the second quarter of 2024, the Walt Disney Company reported that Hulu had 50.2 million paid subscribers, up from 48.2 million in the corresponding quarter of the previous fiscal year.

Did Hulu change their plans? ›

Free Trial? A year after the Hulu price saw a rate increase, on October 12, 2023 the plans once again got more expensive. This effected its No-Ads plan, jumping from $14.99 a month to $17.99 a month. It also impacted its Hulu with Live TV plan, which is now $76.99 a month from $69.99 a month.

How much is Hulu Plus with Live TV a month? ›

Hulu (With Ads) + Live TV plan $76.99/month after 3-day free trial (if any) unless canceled.

What are the changes to Hulu in 2024? ›

The changes regarding password sharing went into effect for new subscribers on January 25, 2024, and will take effect for existing subscribers on March 14, 2024. This change is meant to increase the number of paying subscribers by restricting users' ability to piggyback on someone else's Hulu account.

Which TV streaming service has the most subscribers? ›

Netflix remains the biggest player in the video streaming space with over 260 million subscribers as of 2024. Nonetheless, the media giant is losing ground. Disney+ has accumulated 157 million subscribers as of May 2023.

What is the number one streaming service? ›

Netflix continues to reign supreme in the world of streaming services, maintaining its position as the platform with the most subscribers. As of December 31, 2023, the service boasted an impressive 260.28 million subscribers globally.

Is Netflix losing subscribers in 2024? ›

How many paid subscribers does Netflix have? Netflix had around 269.6 million paid subscribers worldwide as of the first quarter of 2024. This marked an increase of over nine million subscribers compared with the previous quarter.

Why is Hulu live cutting out? ›

Try a Different Device: If possible, try streaming Hulu on a different device. This can help determine if the issue is specific to one device or if it's more widespread. Check for Network Congestion: If multiple devices are connected to your network and using bandwidth, it could cause buffering or cutting out.

Why is Hulu dropping out? ›

Test other apps or programs on your device: If you notice similar issues, it may be due to poor connectivity. Contact your internet service provider for more information on how to improve your connection. Check for app and system updates: To check for Hulu updates, visit your device's app store.

Is Hulu being discontinued? ›

As of today, Hulu is part of Disney Plus. Hulu still exists — it still even has its own app — but it's also being bundled into Disney's primary streaming service alongside all the company's other content. Even the Disney Plus logo changed to integrate that iconic green Hulu hue.

What is the downside of Hulu Live TV? ›

Hulu + Live TV: Pros and Cons
ProsCons
Access to local channelsThe cost of add-ons can really add up!
Hulu's on-demand streaming library is included.Very few regional sports networks
Base package includes Disney+ and ESPN+.Only two screens at once unless you upgrade
Apr 1, 2024

What channels do you not get with Hulu Live TV? ›

Local channels on Hulu Live

But, even if you can't get area ABC, CBS, FOX, NBC, The CW, or Telemundo stations, most shows are available on-demand the next day. Also, Hulu + Live TV carries no PBS stations.

How much is Hulu in 2024? ›

HuluHulu (No Ads) + Live TV
Price$8/mo.$90/mo.
Free trial length30 daysX
Access to Hulu's on-demand library?
No ads (for on-demand content)X
3 more rows
Feb 26, 2024

Is Hulu Live TV worth it? ›

Yes. It's hard to find a better value for your dollar when spending on a streaming service. Hulu Plus Live TV is $76.99 monthly and gives you 90+ live channels, Disney+, Hulu, and ESPN+. You also get unlimited DVR space.

Who has more subscribers, Hulu or Netflix? ›

Netflix still has the most subscribers of any streaming service. Netflix continues to reign supreme in the world of streaming services, maintaining its position as the platform with the most subscribers. As of December 31, 2023, the service boasted an impressive 260.28 million subscribers globally.

What is the difference between Hulu and Hulu live TV? ›

What is the difference between Hulu and Hulu Live TV? The difference between Hulu and Hulu Live TV is that Hulu without the live TV feature only gives access to ad-supported or no-ads streaming library, depending on your plan.

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