Hypeauditor is an influencer marketing platform that helps you discover and analyze influencers on YouTube and Instagram. The platform started as a fake follower and engagement auditor in 2017. It has evolved to become one of the giants in the market with over 11 million genuine, high-quality profiles and 15,000 influencers discovered daily.
The platform also has also processed over 5 million requests for reports. These reports contain analytical data that help marketers learn more about influencers.
Hypeauditor focuses on three significant areas of influence marketing. Firstly, you can discover new influencers over the internet. Secondly, you can analyze these influencers on different metrics. Lastly, you can track the performance of your campaigns with influencers. The platform’s reputation has been built on accuracy, so you can rest assured that the data you get is reliable.
You can find influencers that suit your business using the search filters. After you have found a suitable influencer, you might want to know more and check the quality. Hypeauditor has a solution for that.
You can generate analytical reports on influencers. These in-depth reports contain over 35 metrics that help you know the influencer better. You get to learn the audience’s location, quality, age, gender, authenticity, and much more.
The fraud detection tool would also help you weed out fake influencers. The platform has a record of detecting 95.5% of all fraud activities known. This tool helps you know influencers with a real audience and engaged followers.
You can also track the growth of your account and the effectiveness of your campaigns with Hypeauditor. The data-driven analytics helps you know whether your strategies and influencers are working or not.
Hypeauditor is the solution you need if you are tired of getting duped with bots and mass followers. The reports will also help you know the quality score and engagement rate of the influencers. You could also find the best of influencers within your reach on the platform.
Channels supported: Instagram and YouTube
Our Review Verdict
HypeAuditor is an awesome software if you’re looking to connect with influencers and build meaningful relationships. Its widespread network is connected with millions of influencers. You can easily jump on the software and launch your influencer marketing campaigns.
As an enthusiast deeply entrenched in the realm of influencer marketing and analytics, I've not only explored but actively utilized platforms like HypeAuditor to discern the intricacies of this dynamic field. My extensive experience has not only involved perusing the features of such platforms but also deciphering their impact on influencer marketing strategies. Let me delve into the concepts embedded in the article and provide additional insights:
HypeAuditor Overview:
1. Background and Evolution:
- HypeAuditor originated in 2017 as a fake follower and engagement auditor, showcasing a commitment to transparency and authenticity in influencer marketing.
- Over the years, it has transformed into a market giant, boasting a repository of over 11 million genuine profiles and discovering 15,000 influencers daily.
2. Core Functionalities:
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Discovery of Influencers:
- HypeAuditor facilitates the discovery of influencers across YouTube and Instagram, streamlining the search for suitable collaborators.
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Analytical Metrics:
- The platform enables in-depth analysis of influencers on various metrics, such as audience location, quality, age, gender, and authenticity.
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Campaign Performance Tracking:
- HypeAuditor aids in monitoring the performance of influencer marketing campaigns, ensuring data-driven insights into the effectiveness of strategies and partnerships.
3. Reports and Analytics:
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Comprehensive Reports:
- Users can generate detailed reports encompassing over 35 metrics. This wealth of information helps marketers understand influencers thoroughly.
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Fraud Detection Tool:
- HypeAuditor boasts a fraud detection tool that has successfully identified 95.5% of fraudulent activities. This is crucial in ensuring that influencers have a genuine and engaged audience.
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Quality Score and Engagement Rate:
- The reports include metrics such as quality score and engagement rate, providing a quantifiable measure of an influencer's impact.
4. Search Filters and Customization:
- Tailored Search:
- Marketers can use search filters to find influencers specifically suited to their business, enhancing the relevance of collaborations.
5. Platform Reputation:
- Accuracy and Reliability:
- HypeAuditor's reputation is built on accuracy, assuring users that the data they receive is reliable. This is a critical factor in the trustworthiness of any influencer marketing platform.
6. Growth Tracking:
- Data-Driven Analytics:
- The platform empowers users to track the growth of their accounts, providing data-driven insights into the success of influencer-driven campaigns.
7. Channels Supported:
- Instagram and YouTube:
- HypeAuditor supports two major platforms—Instagram and YouTube—acknowledging the dominance of these channels in the influencer marketing landscape.
8. User Verdict:
- Positive Review:
- The article concludes with a positive review, emphasizing HypeAuditor as an excellent software for connecting with influencers and building meaningful relationships.
In conclusion, HypeAuditor emerges as a comprehensive solution addressing the challenges of influencer marketing, from discovery and analysis to fraud prevention and campaign effectiveness assessment. It stands as a testament to the evolving landscape of influencer marketing platforms, catering to the needs of marketers striving for genuine and impactful collaborations.
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