Insights & Media (2024)

FAQs

What is a media insight? ›

A social media insight is defined as a consumer insight from social networks such as Facebook, Twitter, or Instagram. Social media insights are obtained by observing and analyzing social conversations about a brand, product, or even an unmet need or problem.

Insights refer to the analytics obtained by monitoring and parsing data related to social media activity. They include factors like engagement metrics, audience demographics, and content performance.

Marketing insights are observations you can make from collected datasets that businesses use to inform their marketing strategy. They're actionable information that you can use to benefit your business. These insights can come from a range of sources that fall into two main data types: Quantitative data.

Here's an example worth considering: the Weight Watchers business model. Weight Watchers, a pioneer in the diet and lifestyle space, leveraged a key insight in their consumers mindset: people hate failure and fear inflexibility, especially when it comes to dieting.

Content Insight provides information about page performance using web analytics and SEO recommendations. Use Content Insight to make decisions about how to modify pages, or to learn how previous changes have changed performance.

Both market research and consumer insights are important for businesses. Market research gives a big-picture view of the market and competitors, while consumer insights help understand what customers want. Using both together helps businesses make better decisions and create products people love.

Types of Consumer Insights

Brands get to know information such as the gender, age, income, marital status, and working status of consumers. It could be used to segment the audience accurately and provide more customized solutions to them. Sales trends – Sales-related data helps companies to examine sales trends.

For example, consider a shampoo company that runs a brand insights study to capture metrics around brand satisfaction, brand associations, and more. The study shows high satisfaction with their products, but consumers also strongly associate the brand with being 'tropical' - perhaps due to its signature coconut scent.

Good insights must be compelling, without being preachy. They must be truthful, without being too obvious. They must be empathetic, without being presumptuous.

What is an insight in advertising examples? ›

There are various types of insights in advertising, including audience, competition, cultural, trend, outcome, and risk insights. Audience or consumer insights help understand the behavior, attitudes, and preferences of the target audience.

To draw insights from social media, start by using social media analytics tools to collect data from various platforms. Then, analyze the data using various dashboards dedicated to awareness metrics, engagement metrics, sentiment analysis, or competitive analysis.

Audience insights help you better understand who your customers are by surfacing the unique characteristics, interests, and behaviors of user groups who view your ads and convert.

Influencer analytics are the information you get from looking at an influencer's key performance indicators (KPIs). For example, you can review several posts' engagement rates to determine which type of content performs best.