Instagram Account Worth Calculator - Inselly (2024)

Influencers and content creators have made Instagram what it is today. If you have a decent number of relevant followers on Instagram, your account could be worth more than you might think.

The platform prohibits in its terms and conditions to sell, buy and transfer accounts. But there are many legit reasons why you might need to do it.

You may be selling your company and want to evaluate your social media accounts in the deal, leaving your partnership on a brand and want to know how much to sell your share or just looking to have a proper business valuation for investors.

Instagram Account Worth Calculator

As you can see above with our Instagram Account Worth Calculator its worth depends a lot on the engagement you have, the niche you are in and of course, the number of followers.

Again, technically Instagram doesn’t allow users to sell their accounts but there are always good reasons why someone could transfer their account to someone else.

Regardless of the reason you want to know how much your Instagram account is worth, in this article we’ll tell you how to calculate it correctly.

What Is A 10K Follower Account Worth?

On average, you can expect an Instagram account with 10K followers to be worth around $100.

Again, your Instagram account’s worth isn’t only decided by the follower count, but you can have a rough estimate in mind.

What Is A 50K Follower Account Worth?

If an Instagram account has 50K followers, you can estimate its worth to be around $500.

Also, keep in mind that Instagrammers use a variety of ways to make money with their accounts.

So, the ultimate worth of an account will also depend on income sources, like affiliate marketing and sponsored posts.

Instagram Account Worth Calculator - Inselly (1)

Where To Find Instagram Accounts For Sale

Even though selling and buying Instagram accounts is prohibited by the platform, you can still find marketplaces providing such services.

The most popular marketplaces with Instagram accounts for sale are:

  1. Fameswap
  2. Social Tradia
  3. Insta-sale
  4. Instatradia
  5. Swapsocials

The marketplaces above are reliable and safe spaces. But, you do have to keep in mind that, since they are a 3rd party platform separated from Instagram, if you encounter any issues with the account you are getting, Instagram won’t be responsible for any of them.

Doing proper due-diligence before acquiring an account through any of these services is highly important to prevent any future problems. Still, these transactions will always carry a risk you must be okay with assuming.

Sell Instagram Account

As mentioned before, buying and selling Instagram accounts goes against their terms and conditions. And if caught, the account can be banned or disabled.

The value of an Instagram account depends on various factors such as the number of followers, engagement rate, niche, and demographics of the followers.

If you have a large and engaged following, consider monetizing your account through collaborations with brands, sponsored posts, or promoting affiliate products.

Ultimately, deciding whether to sell your account is up to you, but it’s important to consider the risks and potential consequences.

Instagram Account Worth Calculator - Inselly (2)

How Much Is My Instagram Account Worth?

Generally speaking, a larger following with a decent engagement rate means higher income on Instagram.

It’s important to remember that Instagram doesn’t pay content creators for the content.

But, the good thing is there are multiple ways to generate income with an Instagram following. This includes brand sponsorships, affiliate marketing, direct e-commerce selling, and more.

Let’s see what factors other than the follower count decide the worth of your Instagram account.

Engagement

You can have a million followers, but they’re worth way less if they aren’t engaging with your content.

The engagement rate of your Instagram account impacts its monetary value. As the engagement improves, your account’s value increases.

On average, the engagement rate of an Instagram account is 3 percent, so anything above that is excellent.

Niche

Your Instagram account’s niche will also affect its price. For instance, if your account is around the entrepreneurship and business niche, it can sell for a great price.

Whereas, if you’re posting memes and your followers engage with your posts just for fun, your account’s worth will be much less.

Demographics

The age and location of your followers can also decide your account’s worth.

Typically, people within the age range of 18 – 30 are worth more.

And, audiences from countries like the US, Australia, and Canada are worth more than audiences from other countries.

Growth Rate

Lastly, a consistently growing account is more valuable than an account with slow growth.

If the account has stopped growing in the last few months, it could mean the content is not as engaging or they just stopped posting.

While this is not a red flag, the growth rate is difficult to calculate but needs to be considered, especially when it has completely stopped for a long time.

Final Thoughts

Your Instagram account’s worth depends on several factors, including:

  • Your follower count
  • The engagement rate (likes, comments, shares)
  • Your niche
  • Growth rate
  • Demographics (age and location)

So, if you want to calculate the real worth of your account, considering these factors will give you a near-accurate result.

On average, an Instagram account with 10k followers is worth around $100.


Instagram Account Worth Calculator - Inselly (2024)

FAQs

How to check how much money an Instagram account makes? ›

Both invoices and remittances are sent as a PDF to the email address on record for your account. You can also view and download all invoices and remittances from the past 2-3 months in your Payout settings in the professional dashboard. With most monetization tools, you will be paid once you've earned at least $25.

How much is an Instagram account with 250k followers worth? ›

An influencer with 250k followers should cost at least $250 a post. Keep in mind that a high follower count doesn't necessarily mean that their following will be high quality. Be sure to scroll through their profile to check for engagement (likes, comments, etc) to make sure the influencer didn't buy their followers.

How much does Instagram pay for $1,000,000? ›

Instagrammers with 1 million followers can easily make $15K per month through sponsored posts, affiliate marketing, product sales and other income streams. To maximize your earnings at the mega-influencer level, you need to diversify your revenue streams and focus on creating quality content consistently.

What is an Instagram account with 10k followers worth? ›

At the 10k Follower Range, You're Right in Between:

We do know that the average account with 10k followers earns about $88 per post. If you post daily, you'll make $616 per week and $2,640 per month. However, you do need someone willing to pay you for these posts or monetize them in some other way.

How much is a 20k Instagram account worth? ›

It depends on many characteristics (engagement rate, country, niche, etc.). Most often, I saw accounts with 20k followers at a price of 150$ to 400$. But it can be much more if the account has advertising connections, a very high engagement rate, good income, or a specific username.

How much is a 15k Instagram account worth? ›

It was estimated that an account with 10k-15k followers can easily attract several brands and get $150-$200 per post and earn more than $1,000 every month. For example, an estimate made in the UK says that you need to have 17k followers on Instagram to get an average UK wage.

How much is a 500K Instagram account worth? ›

So, if you had 500K followers, you could estimate that you'd make anywhere from $2,500 to $12,500 from sponsored posts alone. Remember that these figures are just for sponsored posts. Many influencers with followings this big are also selling their own products or engage in affiliate marketing.

How much is a 100k follower account worth? ›

As soon as you start making money, you can begin to calculate an average dollar value per follower. Let's assume, on average, you generate an average of $0.50 per follower each year. With 100,000 followers, you could expect to make $50,000.

How much is an Instagram account with 50k worth? ›

How much money is somebody with 50,000 Instagram followers making in 2021-22? Well it all depends on the niche of his Instagram account. If that account is based on digital marketing then potential earnings can be 2000–4000$ or even more per month.

Who is the highest paid Instagram influencer? ›

1. Cristiano Ronaldo – $3,234,000 Per Post. How much does Cristiano Ronaldo make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $3.2 million per branded Instagram feed post.

How many followers do you need to make a living on Instagram? ›

The more followers you have, the higher your earnings potential. However, brands also want to see a good engagement rate. According to marketing tech firm HypeAuditor, influencers with 1,000 to 10,000 followers earn an average of $1,420 per month, while those with more than one million followers rake in about $15,356.

Can I get paid with 500 followers? ›

Typically, you'll get paid per post, with your follower count and engagement rate setting the price. Nano Influencers, who have 500 to 10,000 followers, get paid between $10 - $100 per post. Micro influencers, who tend to have 10,000 to 50,000 followers earn about $100 - $500 per post.

Does Instagram pay you? ›

Yes, you can get paid on Instagram. If you're looking for how to make money on Instagram, there are several ways to do so, including: Collaborating with brands on sponsored posts. Becoming an affiliate marketer.

How do you value an Instagram page? ›

I think you should mainly rely on the number of followers. An Insta account with thousands of followers will have the potential to be sold at a higher price than accounts with just over a hundred followers. But you also need to pay attention to your followers' engagement with account activities.

How to check income on Instagram? ›

You can view and manage payouts in your Professional Dashboard >Your Tools > Gifts >Payout Account. If you want to change your payment information, you can do this in your payout account. After you update your information, it will take at least 10 days to start receiving payouts.

How much is a 100k Instagram account worth? ›

The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post. An Instagram influencer with 100,000 followers falls into the macro-influencer category.

How much does Instagram pay for 1000 views? ›

Average Instagram Pay For 1000 Views

One can expect a pay of $0.01 to $0.05 on their work. Although this pay may reach $5 to $6 per post with good engagement rate, good quality content, and consistency. Influencer rate can also affect the payoff.

How much money does an Instagram account make? ›

Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.

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