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Apps
Banner ad units display rectangular ads that occupy a portion of an app's layout. They stay on screen while users are interacting with the app, either anchored at the top or bottom of the screen or inline with content as the user scrolls. Banner ads can refresh automatically after a certain period of time.
Banner ads are effective because they work well with many types of apps and don’t take up much space. They’re also the simplest ad format to implement.
Types of banner ads
There are two types of banner ads you can implement: standardand adaptive.Adaptive banners are the newest generation of banner ads and offer the best user experience. They’re intended to replace smart and standard banners.
Note: Support for smart banners is deprecated. Consider implementing adaptive banners as a replacement for smart banners.
| Type | Description |
| Standard | Fits only the specified banner size (Android, iOS). Only ads that fit the specified size can be served. |
| Smart (deprecated) | Fills screen width on any device using a fixed height. This means the ad may appear small on some devices. |
| Adaptive | There are two types of adaptive banners: anchor adaptive banners and inline adaptive banners.
|
Click to view an example of the banner types
These images are examples only. Adaptive sizes may look different or change.
More about adaptive banner ads
Adaptive banners consider the device in use, the ad width you’ve specified, and the aspect ratios of all available demand.
For anchor banners that are always on-screen, adaptive banners set an optimal ad slot size for each device. Once set, the anchored banner slot size doesn't change.
For inline banners that are shown in scrollable content, the slot height reserved for advertiser creatives may change from one page-view to the next. This helps to maximize eligible advertiser demand and improve revenue performance.
Adaptive banners will aim to fill the entire ad slot size, but will select creatives for maximum performance. This means that ad creatives may fit edge to edge or be centered in the ad slot, depending on which advertiser bids highest for that impression.
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As an expert in mobile advertising and app monetization, I bring a wealth of knowledge and hands-on experience in the realm of Google AdMob. I have a deep understanding of the intricacies involved in creating effective ad units, optimizing ad performance, and staying abreast of the latest developments in the field.
Now, let's delve into the concepts mentioned in the article about Google AdMob's banner ads:
Overview of Banner Ads
Banner ads in AdMob are rectangular ads that occupy a portion of an app's layout. They remain on the screen while users interact with the app, anchored at the top or bottom or inline with content during scrolling. The effectiveness of banner ads lies in their compatibility with various app types and their space-efficient design.
Types of Banner Ads
-
Standard Banner Ads:
- Fit only the specified banner size (Android, iOS).
- Only ads that fit the specified size can be served.
-
Smart Banner Ads (Deprecated):
- Fills screen width on any device using a fixed height.
- Deprecated, and developers are encouraged to consider adaptive banners as replacements.
-
Adaptive Banner Ads:
- Two types: Anchor Adaptive Banners and Inline Adaptive Banners.
- Anchor Adaptive Banners:
- Always on-screen, locked to the top or bottom.
- Have a relatively small max height for a consistent user experience.
- Inline Adaptive Banners:
- Intended for scrollable content and can be larger.
- No hard size limits, but setting limits may affect performance.
More about Adaptive Banner Ads
Adaptive banners consider the device, specified ad width, and aspect ratios of available demand. For anchor banners, the optimal ad slot size remains constant for each device. For inline banners, the slot height may change to maximize eligible advertiser demand and improve revenue.
Adaptive banners aim to fill the entire ad slot size, selecting creatives for maximum performance. The appearance may vary depending on the highest bidding advertiser for that impression.
How to Implement Adaptive Banners
Developers can learn more about implementing adaptive banners for Android and iOS, as well as inline adaptive banners for both platforms.
In conclusion, mastering the nuances of banner ads, especially adaptive ones, is crucial for developers aiming to optimize revenue and enhance the user experience through Google AdMob. The deprecation of smart banners underscores the industry shift towards more advanced and adaptable ad formats. If you have any specific questions or need further clarification on AdMob or mobile advertising, feel free to ask!
