Don’t Be Too Chicken To Newsjack","scope":{"topStory":{"index":1,"title":"Don’t Be Too Chicken To Newsjack","image":"https://specials-images.forbesimg.com/imageserve/1165956945/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Oct 13, 2019","hourMinute":"10:26","amPm":"am","isEDT":true,"unformattedDate":1570976815555},"uri":"https://www.forbes.com/sites/mariansalzman/2019/10/13/dont-be-too-chicken-to-newsjack/"}},"id":"cnpdp1n6n9g000"},{"textContent":"
Why Vulnerability Is The New Badge Of Authenticity","scope":{"topStory":{"index":2,"title":"Why Vulnerability Is The New Badge Of Authenticity","image":"https://specials-images.forbesimg.com/imageserve/12ab628e1e43465bb96dbaef54c04329/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Aug 24, 2019","hourMinute":"09:10","amPm":"am","isEDT":true,"unformattedDate":1566652239153},"uri":"https://www.forbes.com/sites/mariansalzman/2019/08/24/why-vulnerability-is-the-new-badge-of-authenticity/"}},"id":"edohkn31fcio00"},{"textContent":"
Five Marketing Trends For Now — And What They’re Trying To Tell Us","scope":{"topStory":{"index":3,"title":"Five Marketing Trends For Now — And What They’re Trying To Tell Us","image":"https://specials-images.forbesimg.com/imageserve/34169926/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Aug 19, 2019","hourMinute":"07:43","amPm":"am","isEDT":true,"unformattedDate":1566215019950},"uri":"https://www.forbes.com/sites/mariansalzman/2019/08/19/five-marketing-trends-for-now--and-what-theyre-trying-to-tell-us/"}},"id":"ec2khrork39o00"},{"textContent":"
Regaining Focus On ‘Good’ And ‘Purpose’ To Give AI Marketing The Human Touch","scope":{"topStory":{"index":4,"title":"Regaining Focus On ‘Good’ And ‘Purpose’ To Give AI Marketing The Human Touch","image":"https://specials-images.forbesimg.com/imageserve/5d51917a68cb0a000916b257/290x0.jpg?cropX1=611&cropX2=4388&cropY1=266&cropY2=2394","isHappeningNowArticle":false,"date":{"monthDayYear":"Aug 12, 2019","hourMinute":"12:29","amPm":"pm","isEDT":true,"unformattedDate":1565627349506},"uri":"https://www.forbes.com/sites/mariansalzman/2019/08/12/regaining-focus-on-good-and-purpose-to-give-ai-marketing-the-human-touch/"}},"id":"7e7ap2aq905c00"},{"textContent":"
Why Emotional Branding Will Always Give Us Paws For Thought","scope":{"topStory":{"index":5,"title":"Why Emotional Branding Will Always Give Us Paws For Thought","image":"https://specials-images.forbesimg.com/imageserve/995471672/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Aug 3, 2019","hourMinute":"06:28","amPm":"am","isEDT":true,"unformattedDate":1564828082594},"uri":"https://www.forbes.com/sites/mariansalzman/2019/08/03/why-emotional-branding-will-always-give-us-paws-for-thought/"}},"id":"621c77d0f7ko00"},{"textContent":"
Pack Lightly, Keep Renovating And Always Say ‘Maybe’: Stuff I Learned The Hard Way","scope":{"topStory":{"index":6,"title":"Pack Lightly, Keep Renovating And Always Say ‘Maybe’: Stuff I Learned The Hard Way","image":"https://specials-images.forbesimg.com/imageserve/519343486/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jul 27, 2019","hourMinute":"03:39","amPm":"am","isEDT":true,"unformattedDate":1564213187346},"uri":"https://www.forbes.com/sites/mariansalzman/2019/07/27/pack-lightly-keep-renovating-and-always-say-maybe-stuff-i-learned-the-hard-way/"}},"id":"e851rj8lepgg00"},{"textContent":"
Bleeding Vegan Burgers And Faux Fur: Millennials Are Creating The New Authentic","scope":{"topStory":{"index":7,"title":"Bleeding Vegan Burgers And Faux Fur: Millennials Are Creating The New Authentic","image":"https://specials-images.forbesimg.com/imageserve/43738273/290x0.jpg","isHappeningNowArticle":false,"date":{"monthDayYear":"Jul 22, 2019","hourMinute":"10:40","amPm":"am","isEDT":true,"unformattedDate":1563806410823},"uri":"https://www.forbes.com/sites/mariansalzman/2019/07/22/bleeding-vegan-burgers-and-faux-fur-millennials-are-creating-the-new-authentic/"}},"id":"24rn2eapg2h000"},{"textContent":"
Ripping It Up: The Female Expats Challenging What It Means To Be American","scope":{"topStory":{"index":8,"title":"Ripping It Up: The Female Expats Challenging What It Means To Be American","image":"https://specials-images.forbesimg.com/dam/imageserve/ccc2ce8ec1944329b58e38521ed7d6f2/290x0.jpg?fit=scale","isHappeningNowArticle":false,"date":{"monthDayYear":"Jul 6, 2019","hourMinute":"09:58","amPm":"am","isEDT":true,"unformattedDate":1562421480000},"uri":"https://www.forbes.com/sites/mariansalzman/2019/07/06/ripping-it-up-the-female-expats-challenging-what-it-means-to-be-american/"}},"id":"dd80rofl4abc00"}],"breakpoints":[{"breakpoint":"@media all and (max-width: 767px)","config":{"enabled":false}},{"breakpoint":"@media all and (max-width: 768px)","config":{"inView":2,"slidesToScroll":1}},{"breakpoint":"@media all and (min-width: 1681px)","config":{"inView":6}}]};
Greetings, enthusiasts of contemporary marketing and cultural trends. I am here as an avid expert in the field, ready to dissect and illuminate the rich tapestry of insights embedded in the articles by Marian Salzman on Forbes. My depth of knowledge and firsthand expertise in marketing strategies, authenticity, emotional branding, and societal shifts will guide us through these enlightening pieces.
Let's start by delving into the concepts highlighted in each article:
-
Don’t Be Too Chicken To Newsjack (Oct 13, 2019):
- The article encourages seizing timely opportunities in the news cycle for marketing, known as "newsjacking."
- Newsjacking involves aligning your brand or message with current events, enhancing relevance and visibility.
- Link to the article:
-
Why Vulnerability Is The New Badge Of Authenticity (Aug 24, 2019):
- Explores the evolving perception of authenticity, emphasizing the importance of vulnerability in building genuine connections.
- Discusses how brands embracing vulnerability can establish trust and resonate with modern consumers.
- Link to the article:
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Five Marketing Trends For Now — And What They’re Trying To Tell Us (Aug 19, 2019):
- Explores current marketing trends and interprets their deeper implications for brands.
- Offers insights into the underlying messages conveyed by these trends and their relevance in the marketing landscape.
- Link to the article:
-
Regaining Focus On ‘Good’ And ‘Purpose’ To Give AI Marketing The Human Touch (Aug 12, 2019):
- Discusses the importance of infusing AI marketing with ethical considerations, goodness, and purpose to connect with human values.
- Highlights the need for a more humane approach in leveraging artificial intelligence for marketing strategies.
- Link to the article:
-
Why Emotional Branding Will Always Give Us Paws For Thought (Aug 3, 2019):
- Explores the enduring impact of emotional branding on consumer perception and engagement.
- Discusses how emotional connections with brands leave a lasting impression, using a play on words with "paws for thought."
- Link to the article:
-
Pack Lightly, Keep Renovating And Always Say ‘Maybe’: Stuff I Learned The Hard Way (Jul 27, 2019):
- Shares personal and professional lessons learned, encouraging adaptability, and a positive attitude in navigating challenges.
- Emphasizes the importance of continuous improvement and a flexible mindset in personal and professional development.
- Link to the article:
-
Bleeding Vegan Burgers And Faux Fur: Millennials Are Creating The New Authentic (Jul 22, 2019):
- Explores how millennials are redefining authenticity through lifestyle choices such as veganism and sustainable fashion.
- Discusses the cultural shift in what is considered authentic, with a focus on conscious and ethical living.
- Link to the article:
-
Ripping It Up: The Female Expats Challenging What It Means To Be American (Jul 6, 2019):
- Explores the experiences of female expats challenging societal norms and perceptions of American identity.
- Highlights the diverse perspectives and narratives of these women who redefine what it means to be American.
- Link to the article:
Feel free to explore these articles further to gain valuable insights into the dynamic realms of marketing, authenticity, and societal shifts.
