There may be some slight variations in the definitions of a specific "generation", but the following listgenerally reflects the standard years ascribed to each:
- The Greatest Generation – born 1901-1924.
- The Silent Generation – born 1925-1945.
- The Baby Boomer Generation – born 1946-1964.
- Generation X – born 1965-1979.
- Millennials – born 1980-1994.
- Generation Z – born 1995-2012.
- Gen Alpha – born 2013 – 2025.
More information available at the Center for Generational Kinetics.
Note: Additional demographic terms have been offered, such as: Echo Boomers, Tweens, Ruppies, Generation Next, Gen Alpha, iGen and many others.
MarketResearch.com Academic This link opens in a new window
Search here for reports on groups such as Gen Y, Millennials, kids and more.
Passport This link opens in a new window
The "Consumer Lifestyles" reports have detailed demographic information for many countries.
Mintel This link opens in a new window
Search here for reports on Millennials, Baby Boomers, Gen X and many more groups.
Insider Intelligence (formerly known as eMarketer) This link opens in a new window
Search here for reports on Baby Boomers, Gen X, Millennials and more.
WARC This link opens in a new window
Search by keyword or look under Topics/Subjects for a section on "Marketing to Seniors".
Statista This link opens in a new window
Statista is one of the first statistic portals in the world to integrate data on over 80,000 topics from over 18,000 sources onto a single professional platform.
Content from Nielsen.
Provided by Boston College; See recent publications.
HERI Higher Education Research Institute - UCLA
Publications related to College Life, including the annual 'Freshman Survey'.
Syndicated market research on college student market._
Kleber & Associates Publications
White paper and insights.
A 2018 report from Deloitte.
Evolving Millennial: Recognizing key life stages
A 2019 report from SMARTeam.
A 2019 report co-authored by Network of Executive Women and Deloitte.
Gen Z and the Future of Retail
A 2021 report from MarketSource.
A 2021 white paper from NCR.
Teen Spirit: How Adolescence Transformed the Adult World by Paul HoweISBN: 9781501749841
Publication Date: 2022
- Generation Z: A Century in the Making by Corey Seemiller; Meghan Grace
ISBN: 9780429809194
Publication Date: 2018
- Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z by Brendan Canavan
ISBN: 9781000318364
Publication Date: 2020
ISBN: 9780429343780
Publication Date: 2020
24 Gen Z Statistics That Matter to Marketers in 2024
From Hootsuite.
25+ New Generation Z Statistics (2024)
From Exploding Topics.
50 Diversity in the Workplace Statistics to Know
From Builtin.
