There are many strategies Jamie can choose to try. One of these is improving customer service. It's a simple idea, but providing superior customer service can be the difference between a customer who returns and one who chooses to stay elsewhere on their next trip. This can be achieved through asking guests for their feedback, providing better training for hotel employees, and going the extra mile to handle guests' concerns.
Another strategy is yield management, which involves finding the formula for achieving the greatest profit from a good or service by coordinating consumer, price, timing, and buying patterns. To implement this, Jamie could use different rates, such as promotional or group pricing, or increased pricing when there is high demand and reduced pricing when demand is low.
Another option is adding new revenue sources. New revenue can come from a variety of sources, limited only by your creativity! Jamie could make branded hotel products available for purchase, including bath robes, bath and shower products, or towels and linens. Maybe she could lease the roof space of her hotel to a mobile phone provider for a cell tower location.
Jamie could also use a branding strategy. A shift from branding to college-age travelers to attracting older, more mature travelers could increase revenue. She may also want to carve out a niche offering or service not being offered by her competitors. A targeted audience or specialized services can increase revenue by offering something different.
Renovating and upgrading the hotel can also help boost revenue. The hospitality industry is a competitive one, with new players entering the marketplace all the time. Showcasing the latest and greatest rooms and amenities keeps the hotel fresh and new. Jamie needs to make certain her guest rooms are up-to-date by performing regular renovations and upgrading even small things, such as including a top-of-the-line coffeemaker in each room.
Adopting a new marketing approach is another option. Marketing your hotel can be one of the biggest challenges but also one of the biggest rewards. Jaime could consider implementing a stronger social media presence, designing a guest loyalty program, or partnering with other local businesses to reach the same consumers.
Lastly, Jamie can try enhancing technology. Technology presents a huge opportunity to improve customer service and the guest experience. Jamie could implement a mobile check-in procedure or offer an electronic room service ordering system for guests. For employees, providing tablet computers can enable them to address a guest's concerns from anywhere on the property, not just from behind the front desk.
To unlock this lesson you must be a Study.com Member.
Create your account
