Revenue Streams - Business Model Canvas | Strategyzer (2024)

There are several ways to generate Revenue Streams:

Asset sale

The most widely understood Revenue Stream derives from selling ownership rights to a physical product. Amazon.com sells books, music, consumer electronics, and more online. Fiat sells automobiles, which buyers are free to drive, resell, or even destroy.

Usage fee

This Revenue Stream is generated by the use of a particular service. The more a service is used, the more the customer pays. A telecom operator may charge customers for the number of minutes spent on the phone. A hotel charges customers for the number of nights rooms are used. A package delivery service charges customers for the delivery of a parcel from one location to another.

Subscription fees

This Revenue Stream is generated by selling continuous access to a service. A gym sells its members monthly or yearly subscriptions in exchange for access to its exercise facilities. World of Warcraft Online, a Web-based computer game, allows users to play its online game in exchange for a monthly subscription fee. Nokia’s Comes with Music service gives users access to a music library for a subscription fee.

Lending/Renting/Leasing

This Revenue Stream is created by temporarily granting someone the exclusive right to use a particular asset for a fixed period in return for a fee. For the lender this provides the advantage of recurring revenues. Renters or lessees, on the other hand, enjoy the benefits of incurring expenses for only a limited time rather than bearing the full costs of ownership. Zipcar.com provides a good illustration. The company allows customers to rent cars by the hour in North American cities. Zipcar.com’s service has led many people to decide to rent rather than purchase automobiles.

Licensing

This Revenue Stream is generated by giving customers permission to use protected intellectual property in exchange for licensing fees. Licensing allows rights holders to generate revenues from their property without having to manufacture a product or commercialize a service. Licensing is common in the media industry, where content owners retain copyright while selling usage licenses to third parties. Similarly, in technology sectors patent holders grant other companies the right to use a patented technology in return for a license fee.

Brokerage fees

This Revenue Stream derives from intermediation services performed on behalf of two or more parties. Credit card providers, for example, earn revenues by taking a percentage of the value of each sales transaction executed between credit card merchants and customers. Brokers and real estate agents earn a commission each time they successfully match a buyer and seller.

Advertising

This Revenue Stream results from fees for advertising a particular product, service, or brand. Traditionally, the media industry and event organizers relied heavily on revenues from advertising. In recent years other sectors, including software and services, have started relying more heavily on advertising revenues.

Revenue Streams - Business Model Canvas | Strategyzer (2024)

FAQs

What are revenue streams in Business Model Canvas? ›

Your Revenue Streams represent the ways your company generates cash from each Customer Segment.

What are the four revenue streams? ›

There are four primary types of revenue streams: transactional, project, service, and recurring.
...
Examples of recurring revenue include:
  • Subscription fees.
  • Advertising fees.
  • Usage fees.
  • Brokerage fees.
  • Third-party licensing.
  • Renting, leasing, or lending assets.
11 Oct 2021

What are the 3 main types of revenue models? ›

Types of Revenue Models
  • Ad-Based Revenue Model. ...
  • Affiliate Revenue Model. ...
  • Transactional Revenue Model. ...
  • Subscription Revenue Model. ...
  • Web Sales. ...
  • Direct Sales. ...
  • Channel Sales (or Indirect Sales) ...
  • Retail Sales.

What is revenue stream? ›

Word forms: plural revenue streams. countable noun. A company's revenue stream is the amount of money that it receives from selling a particular product or service.

What are seven types of revenue streams? ›

Types of Revenue Streams
  • Selling Assets. Selling items is an extremely common revenue stream. ...
  • Fees for Usage. This revenue stream involves money that comes from how often or how much someone uses a service. ...
  • Subscription Fees. ...
  • Renting, Leasing and Lending. ...
  • Licensing. ...
  • Brokerage Fees. ...
  • Advertising Fees.

What are revenue streams examples? ›

Examples of Revenue Streams
  • Subscription fees (e.g., monthly fees for Netflix)
  • Renting, leasing, or lending assets.
  • Licensing content to third parties.
  • Brokerage fees.
  • Advertising fees.
27 Nov 2022

What are the 3 largest sources of revenue? ›

Sources of Federal Revenue

Most of the revenue the U.S. government collects comes from contributions from individual taxpayers, small businesses, and corporations through taxes. Additional sources of tax revenue consist of excise tax, estate tax, and other taxes and fees.

What are the 8 streams of income? ›

8 Types of Income Streams
  • Earned Income.
  • Profit Income.
  • Interest Income.
  • Residual Income.
  • Rental Income.
  • Royalty Income.
  • Dividend Income.
  • Capital Gains.
2 Jul 2022

What are the 3 strategic pillars of revenue management? ›

What are the strategic pillars of revenue management? The three pillars of an effective revenue management system are analytics, marketing automation, and sales effectiveness.

What is the best revenue model? ›

The Sales Revenue Model is the most common one among the best revenue models for startups. It involves your customer or clients buying your products/services – directly, indirectly, or through the web. Web Sales: A consumer comes to your website and buys your product.

What is the 5 step model for revenue recognition? ›

Step 1: Identify the contract with a customer. Step 2: Identify the performance obligations in the contract. Step 3: Determine the transaction price. Step 4: Allocate the transaction price to the performance obligations in the contract.

Why is revenue streams important in business model canvas? ›

Revenue Streams is the building block where the cash comes in. It is important and should match the Cost component of your business model. The difference between the revenue streams and Cost is the profit or loss of your business.

How many revenue streams should a business have? ›

Aim to create at least seven streams.

While you're in the building process, think bigger. It's great to have more than one revenue stream, but it's better to have, well, seven.

How many types of revenue streams exist? ›

There are two types of income streams, active and passive. Your business is most likely using an active income stream. This is where you do some work or provide a service, and someone pays you for it. Very simple and a direct connection between the work and payment.

What are the 10 major sources of revenue? ›

Sources of Government Revenue: 9 Sources | Economics
  • Source # 1. Tax: ...
  • Source # 2. Rates: ...
  • Source # 3. Fees: ...
  • Source # 4. Licence fee: ...
  • Source # 5. Surplus of the public sector units: ...
  • Source # 6. Fine and penalties: ...
  • Source # 7. Gifts and grants: ...
  • Source # 8. Printing of paper money:

Why are revenue streams important? ›

Revenue streams are as important to know as revenues themselves. Companies prepare strategies going forward based on revenues and find revenue streams extremely helpful in estimation. Revenue streams give a segregation of revenue earned or recognized thereby deploying resources efficiently to improve business income.

How do you measure revenue streams? ›

There are a few different ways in which a revenue stream can be calculated. The most common way is to simply multiply the number of units sold by the price per unit. However, this method can be inaccurate if the price changes over time or if different versions of the product are sold at different prices.

What are the 3 ways to build revenue? ›

You can look at things like: increasing your prices. finding new customers. selling more to existing customers.

What are the major sources of revenue? ›

The three main sources of federal tax revenue are individual income taxes, payroll taxes, and corporate income taxes. Other sources of tax revenue include excise taxes, the estate tax, and other taxes and fees.

What is the greatest source of revenue? ›

In 2022, total federal receipts are projected to total about $4.8 trillion, or 19.6 percent of gross domestic product (GDP). The largest sources of revenues are individual income taxes and payroll taxes followed by corporate income taxes.

What are the 9 possible sources of income? ›

WhatsApp
  • Earned income.
  • Profit.
  • Interest income.
  • Dividend income.
  • Rental income.
  • Capital gains.
  • Royalty income.
  • Residual income.
13 Jun 2022

What are the top 10 passive incomes? ›

30 passive income ideas to earn money
  • Start a dropshipping store.
  • Create a print-on-demand store.
  • Sell digital products.
  • Teach online courses.
  • Become a blogger.
  • Sell handmade goods.
  • Run an affiliate marketing business.
  • Sell stock photos online.
4 Nov 2022

What are the 4 methods to increase revenue? ›

What Are The '4 Methods to Increase Revenue'? If you want your business to bring in more money, there are only 4 Methods to Increase Revenue: increasing the number of customers, increasing average transaction size, increasing the frequency of transactions per customer, and raising your prices.

What are the KPI to increase revenue? ›

Revenue Growth is a KPI used to measure how sales are increasing or decreasing over time. It is calculated by dividing revenue generated during one time period by the revenue generated during a subsequent time period, subtracting 1, and then multiplying by 100 to obtain a percentage.

What are the core concepts of revenue management? ›

Five basic ideas (overbooking, differential pricing, product protection, planned upgrades, and short-selling) and their variants provide the conceptual foundations of the practice of RM and motivate OR research in RM.

What are the 5 Ps in strategic management? ›

Each of the 5 Ps stands for a different approach to strategy:
  • Plan.
  • Ploy.
  • Pattern.
  • Position.
  • Perspective.

What are the four 4 phases of strategic framework? ›

The four phases of strategic management are formulation, implementation, evaluation and modification.

What are the 7 business models? ›

And lots of businesses earn money from multiple revenue streams, meaning their business models include several of these types.
  • Retailer model. ...
  • Manufacturer model. ...
  • Fee-for-service model. ...
  • Subscription model. ...
  • Bundling model. ...
  • Product-as-a-service model. ...
  • Leasing model. ...
  • Franchise model.
14 Jul 2022

What is business model vs revenue model? ›

The business model describes how a company generates value. The Revenue Model describes how a company generates revenue from the value it has generated for customers.

How do you write a revenue model? ›

Revenue model for startups: Step by step
  1. Choose a model that works for your company and allows you to communicate your value. ...
  2. Write down a list of long-term revenue sources and potential investors. ...
  3. Make projections for the future. ...
  4. Review and adjust the model as needed. ...
  5. Identify and mitigate variables.
21 Sept 2020

What are the two methods of revenue recognition? ›

Different revenue recognition methods include:

Sales-basis method: Revenue is recognized at the time of sale, which is defined as the moment when the title of the goods or services is transferred to the buyer. Completed-contract method: Revenues and expenses are recorded only at the end of the contract.

What is as 9 revenue recognition? ›

AS 9 for Revenue recognition is mainly concerned with timing of recognition of revenue in the profit and loss account, amount of revenue arising on a transaction and influence of uncertainties existing regarding the determination of the amount, or its cost on timing of revenue recognition.

What is the first step of revenue recognition? ›

Step one: Identify the contract with a customer

Identifying the contract or contracts with a customer is the first step in the new framework for determining revenue recognition. Under existing guidance, persuasive evidence of an arrangement typically does not exist until both parties have signed a contract.

What is the GAAP principle of revenue recognition? ›

The revenue recognition principle states that you should only record revenue when it has been earned, not when the related cash is collected.

What is cost structure and revenue streams? ›

Cost structure: The amount of money your business spends on operations, your main costs, and how cost-driven are you. Revenue Streams: The sources of your cash flows.

How many types of revenue are there? ›

Revenue can be divided into operating revenue—sales from a company's core business—and non-operating revenue which is derived from secondary sources. As these non-operating revenue sources are often unpredictable or nonrecurring, they can be referred to as one-time events or gains.

Why is revenue streams important? ›

Revenue streams are as important to know as revenues themselves. Companies prepare strategies going forward based on revenues and find revenue streams extremely helpful in estimation. Revenue streams give a segregation of revenue earned or recognized thereby deploying resources efficiently to improve business income.

What are 2 key measures of revenue? ›

Gross profit margin: This metric measures the percentage of each sale that is pure profit. To calculate it, divide gross profit by revenue. 2. Customer churn rate: This metric tracks the percentage of customers who stop doing business with your company over a period of time.

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