The Number of Makeup Products the Average Woman Owns Is Just Plain Shocking (2024)

FAQs

How many makeup products does the average woman own? ›

A recent survey of 4,000 women commissioned by Poshly and Stowaway Cosmetics found that the average woman owns a whopping 40 makeup products. If this statistic gives you pause, think of all those lipsticks, mascaras, eyeliners, nail polishes, blushes, and powders sitting in your makeup case ... each of those adds up.

On average, women spent more for haircuts ($228 per year versus $168 per year for men), makeup ($23 per month versus $5 per month for men), skincare ($28 per month versus $17 per month for men), hair products ($24 per month versus $15 per month for men), and nails ($16 per month versus $2 per month for men).

Any amount of makeup is fine. You should wear as much makeup as you are comfortable wearing. There are no rules here.

Primer, foundation, CC cream, concealer, blush, setting spray/powder, highlighter, bronzer, moisturizer, and colour correctors are all essential face makeup products. Eye makeup products include eye primers, eyeshadows, mascaras, and eyeliners.

Unfortunately, this doesn't reflect how consumers actually use products. The average man uses five to seven personal care products per day. The average woman uses nine to 12, and the average teenage girl uses 17, according to the Environmental Working Group study.

In 2021, around 44 percent of surveyed shoppers in the United States stated that they spent between one and 50 U.S. dollars for monthly purchases of beauty products online. Approximately 26 percent replied that they spent between 51 and 100 U.S. dollars.

What age group uses makeup the most? Women aged 18-34 use makeup the most at 85%.

Overall, women are wearing less makeup than they were four years ago. In a survey of women 18+ in 2019, only 39% of women say they wear makeup daily, down from 52% in the same survey in 2015. The number of women who say they never use makeup has risen since 2015 from 15% to 23%.

You don't need to wear makeup to be professional. There are some fields where a higher level of polish is expected, and makeup is often — although not always — part of that look, but if hoodies and sneakers are fine in your office, it doesn't sound like you're in one of those fields.

What is considered too much makeup? ›

“Too much” is such a personal preference! For you, it might be too much when the makeup feels heavy on your skin or like your skin can't breathe (even if it looks really good). If someone is not used to wearing makeup, they could put on a light tinted moisturizer and it might feel like too much.

Facial Attractiveness

Faces with light makeup were rated significantly more attractive than faces with no makeup and faces with heavy makeup were rated significantly more attractive than both no makeup and light makeup faces. Overall, faces with heavy makeup were rated as most attractive.

Apply the lighter concealer under eyes and at the brow bone for a brightening pop. Then, take the deeper shade and apply it right underneath the lighter shade and up to the temples. Blend by patting the two together with a sponge. The contrast between the two shades will direct your eye up and out for a faux face lift.

“Too much” is such a personal preference! For you, it might be too much when the makeup feels heavy on your skin or like your skin can't breathe (even if it looks really good). If someone is not used to wearing makeup, they could put on a light tinted moisturizer and it might feel like too much.

The average woman actually owns over 20 tubes of lipstick. Once a woman finds the perfect shade of said lipstick for her skintone and style, you can be assured that almost inevitably it will be discontinued.

Did you know the average woman owns 7 lipsticks and a total of 50 makeup products. If this is true put up your hand 🙋🏻‍♀️🙋🏻‍♀️

The number of lipsticks a girl has in her makeup kit can vary greatly depending on personal preference and style. Some may only have a few staple shades, while others may have a wide range of colors for different occasions. On average, a girl may have anywhere from 5-15 lipsticks in her makeup kit.