There’s good news to the hospitality industry.
National and international travel restrictions are being lifted. This means that after months of uncertainty, hotel owners can go back to focusing on their businesses.
You can start boosting your profitability.
And to do that, you need to be aware of three factors that could endanger your hotel’s bottom line moving forward.
If you can learn how to manage them from the outset, you’ll ensure your business stays afloat, even in a crisis.
Factor #1 - Poor Understanding of Market Cycles
Similar to other industries, the hotel industry can be affected by unforeseen changes in the market. This, in turn, can affect the value of your hotel.
All that was evident in the pandemic.
Keep in mind that even the best financial analysts can’t predict the market.
The good news is there are ways to prevent your business from being influenced by abrupt drops.
One of those ways is to understand your hotel’s booking cycle.
How can you do that?
Pay attention to increases and decreases in the average RevPAR (Revenue Per Available Room) in your market. And then, make the necessary changes to your hotel.
Take note, however, that there are two ways to work out your RevPAR.
You can either multiply your average daily rate by your occupancy rate or divide rooms revenue by the number of available rooms.
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Factor #2 - Hiring the Wrong People
The hotel industry is a service sector. Right?
So, the quality of your staff reflects your business overall.
Therefore, it’s very important that you find the right person for the right job.
For example, you wouldn’t hire an accountant to work in the kitchen, right?
So, don’t rush to hire any ol’ Joe that seems to fit the position.
If you do your due diligence, you will find the right people for your hotel.
It will make all the difference to your profitability.
Factor #3 - Failing to Analyze the Competition
As a hotel owner, you will constantly need to deal with new competitors, particularly if you’re in a well-known location.
If you fail to work around the arrival of new hotels, your profitability can be affected.
So, research everything you need to know about the new competition in your area. That’s how you can determine how their presence could impact your hotel in the future.
So, to wrap up...
Profitability determines whether a hotel will be successful in the long term.
That’s why you need to be aware of the factors that could impede your profitability and how you can turn things around.
There’s more to learn about the secrets of successful hoteliers. And you can find it all in our free book,The Industry Dominating Secrets of the Best Hoteliers in History.
Download it now to get started.