März 31, 2017
Whenyou’re planing to run a programmatic display campaign, it’s important to know what the most popular and effective banner sizes are.
This is a critical component in running a programmatic campaign, and will determine the campaign reach, and what inventory you can access. Display-banner dimensions are controlled by pubslishers, and the inventory or ad-slots they make available on their site.
The 300×250 Medium Rectangle banner is by far the most popular and widespread across all markets. Followed by the runner up 320×50 Mobile Leaderboard and 728×90 Leaderboard in third place.
These top three display ad dimensions area must have for any advertiser who wants to widen their campaign reach, and avoid missing out on showing ads to potential customers.
We have gathered the most popular banner sizes in Programmatic display advertising, both globally and by country:
Global – banner sizes
1.300×250 (Medium Rectangle) – 33% of global inventory
2.320×50 (Mobile Leaderboard) – 22% of global inventory
3.728×90 (Leaderboard) – 14% of global inventory
4.160×600 (wide skyscraper) – 4% of global inventory
5.300×600 (Half page) – 4% of global inventory
6.970×250 (Billboard) – 1%of global inventory
7.336×280 (Large Rectangle) – 1%of global inventory
8.320×480 (Mobile Interstitial) – 1%of global inventory
9.360×50 (Mobile Banner) – 1%of global inventory
10.320×100 (Mobile Billboard) – 1%of global inventory
Sweden – banner sizes
1.300×250 (Medium Rectangle) – 29%of inventory
2.320×50 (Mobile Leaderboard) – 17%of inventory
3.728×90 (Leaderboard) – 10%of inventory
4.320×320 (Panorama Mobile) – 6%of inventory
5.160×600 (wide skyscraper) – 5%of inventory
6.980×240 (Panorama) – 3%of inventory
7.480×280 (Standard Video Banner) – 3%of inventory
8.320×260 (Rectangle) – 2%of inventory
9.300×600 (Half page) – 2% of inventory
10.980×120 (Panorama) – 2% of inventory
United Kingdom (UK) – banner sizes
1.300×250 (Medium Rectangle) – 35%of inventory
2.320×50 (Mobile Leaderboard) – 19%of inventory
3.728×90 (Leaderboard) – 18%of inventory
4.160×600 (wide skyscraper) – 5%of inventory
5.300×600 (Half page) – 5%of inventory
6.970×250 (Billboard) – 3%of inventory
7.468×60 (Not recommended due to low performance) – 1%of inventory
8.120×600 (Skyscraper) – 1%of inventory
9.320×480 (Mobile Interstitial) – 1%of inventory
10.300×50 (Mobile Standard Banner) – 1%of inventory
Australia – banner sizes
1.300×250 (Medium Rectangle) – 36%of inventory
2.320×50 (Mobile Leaderboard) – 20%of inventory
3.728×90 (Leaderboard) – 19%of inventory
4.300×600 (Half page) – 5%of inventory
5.160×600 (wide skyscraper) – 5%of inventory
6.970×250 (Billboard) – 1%of inventory
7.320×100 (Mobile Billboard) – 1%of inventory
8.300×50 (Mobile Standard Banner) – 1%of inventory
9.336×280 (Large Rectangle) – 1%of inventory
10.970×90 (Super Leaderboard) – 1%of inventory
Banner sizes vary between countries and continents, and deciding which ads to run should be in every advertisers mind before launching a campaign in a specific market. We recommend at least 5 different ad sizes per campaign, with different variations to allow multi-variation testing.
We hope this helps!
Do you need info on othermarkets? Please comment below and we’ll help you.
Achieve more with AI powered display advertising
Jonathan Olsson
Head of Marketing
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