TV Advertising Cost 2024: Be Smart [ Unlock TV Secrets ] (2024)

FAQs

How much does a 30 second TV commercial cost? ›

30-second TV ad costs can range from $1000 to $50,000 or more, depending on key factors like the platform, target market, audience size, complexity, talent, airtime, and TV ad placement and time slot. For national television advertising, prices range from $5,000 to over $100,000 per spot.

1. How much does it cost to advertise on Television? In India, a 30-second TV ad can cost from ₹50,000 to ₹5,00,000, while a 60-second ad typically costs between ₹75,000 and ₹7,50,000. Prices vary based on the channel's viewership, the ad's timing, and the intended audience.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

The cost of making a TV advert ranges massively; it can be less than £10,000 and more than £250,000. It's important you get your TV right; as a rule of thumb, many advertisers will set aside 15% of their overall TV advertising costs to pay for the creative with the remainder being spent on the media.

Not surprisingly, commercial cost will vary based on length. If a station can sell a 30-second ad for $1000, they may choose to sell two 15-second spots for $500 each. Although it is typical for longer commercials to cost more than shorter ones, it is not always the case that the cost-per-second is the same.

CNN report that a 30-second ad in 2024 will cost between $6.5 million and $7 million. Most advertisers opt for a more extensive minute-long advert for Super Bowl Sunday, meaning that the cost of their 60-second production will be $13 million to $14 million.

Super Bowl LVIII, 2024 – $7 million.

Returning to top the list of most expensive shows in primetime is NBC's “Sunday Night Football.” At an average unit cost of $882,079, “Sunday Night Football” has grown pricing nearly 6.5% compared to 2022's $828,521 per unit. Overall, the NFL continues to dominate linear TV advertising.

Broadcast TV ads are still valuable, but marketers must be creative about their use. There is absolutely a place for advertising on TV and it should form part of many brands' advertising and marketing mix. But that's the key: television forms part of a mix; it is simply one channel, not the sole channel.

How to buy a TV ad spot? ›

They reported that CBS and Paramount (the networks that are airing the game in 2024) wanted $7 million for a 30-second ad played during the 58th Super Bowl. That's the same as the average cost in 2023.

One of the most significant advantages of social media marketing is its cost-effectiveness. Social media marketing is often much cheaper than traditional marketing channels, allowing businesses to reach their target audience without breaking the bank.

TV advertising costs are well-known to reach atmospheric heights, with 30-second Super Bowl ad pricing from $6 to $7 million in 2023. But this is far from average—you can run TV commercials for as little as $1,000 a month locally or around $200,000 nationally.

The cost of advertising is determined by two factors: distribution and production. The majority of the time, production costs between 1000£ and 50,000£. However, the expenditures on broadcasting are what significantly raise the expenses.

Multiple sources have reported that the average cost of a 30-second ad for the 2024 Super Bowl will be $7 million. The last Super Bowl game was watched by 113 million people, meaning a company can gain a lot from running an ad during such a popular event.

Unlike traditional ad buys, Hulu advertising utilizes a cost-per-thousand-impressions (CPM) model. This means you pay each time one thousand viewers see your ad, with estimates ranging from $10 to $30 CPM.

Super Bowl LVIII, 2024 – $7 million.

To put the number into perspective, commercials for the first Super Bowl in 1967 cost around $40,000 for 30 seconds (adjusted for inflation). The price topped $100,000 in 1974, $1 million in 1995 and reached $5 million by 2017.