Unity Empowers Games Industry with Free Mobile Publishing Tools (2024)

MALMO, SWEDEN - May 21, 2013- Unity Technologies, provider of the Unity multi-platform engine and development tools, is pushing the democratization of game development further than ever before by making its basic mobile tools completely free to independent developers and small studios. Starting today, Unity's gigantic indie developer community can publish their games and apps to iOS and Android in the build menu. Publishing options for additional supported mobile platforms, such as BlackBerry and Windows Phone 8, will be included at no additional cost once they are released.

Unity, the most adopted game engine, holds a central place in the videogame industry for driving the explosive growth in independent studios. By making tools completely free that previously cost $800, Unity is widening the path for developers looking to take steps towards creative and fiscal freedom. Individual developers and small studios using the free version of Unity can commercialize their games without buying licenses or sharing their revenues with Unity.

"We were able to make Unity free for the web and for desktop computers a while ago, but have been dreaming of doing the same for mobile for what seems like forever," said David Helgason, CEO, Unity Technologies. "Mobile games development is possibly the most dynamic and exciting industry in the world, and it's an honor to be able to help so many developers be so successful in fulfilling their visions and in building their businesses."

With a high-powered engine rendering the most visually stunning mobile games, a deep and intuitive editor for fast-paced development, and ability to deploy across a multitude of mobile platforms, Unity has become the number one development tool for game developers.

In 2012, Game Developer Magazine conducted a survey that found 53% of mobile developers were using Unity and Apple named 17 Unity-authored mobile titles to their "Best of" awards including The Room which was named Game of the Year on iPad.

About Unity Technologies

Unity Technologies is the creator of Unity, a flexible and high-performance development platform used to make creative and intelligent interactive 3D and 2D experiences. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 1.8 million developers including large publishers, indie studios, students and hobbyists. To remain at the forefront of innovation, Unity Technologies tirelessly re-invests in its award-winning 3D development tools and its democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service. Unity Technologies is headquartered in San Francisco and has offices in Canada, China, Colombia, Denmark, Finland, Germany, Japan, Korea, Lithuania, Singapore, Sweden, Ukraine, and the United Kingdom. For more information, visit: http://unity3d.com.

Contact Information:

Media Contacts
North America

Dan Adams
dan@unity3d.com
+1 (415) 699-5882

Aaron Wessels
aaron@pointblankcomm.com
+1 (415) 378-8090

Europe
Chris Clarke
chrisc@unity3d.com
+44 7590 509278

Unity Empowers Games Industry with Free Mobile Publishing Tools (2024)

FAQs

Can you publish games with free Unity? ›

You can absolutely sell commercial games made in the Personal Edition of Unity. To do this, you must meet the requirements to use Unity Personal Edition. This is that you did not earn or receive more than $200,000 in revenue or funding in the most recent 12-month period.

Do mobile games use Unity? ›

Mobile game design with Unity. 70% of the top 1,000 mobile game studios power their games with Unity. Create stunning iOS and Android games with an engine that has you covered from preproduction to live operations, or LiveOps.

What is the Unity controversy? ›

Unity, a company that makes a suite of video game development tools, has recently sparked a major controversy in the industry after announcing changes to its pricing model. Under the new model, Unity plans to charge developers on a per-install basis after certain revenue and game download thresholds are met.

How to publish Unity mobile game? ›

Publish
  1. Sign up to the store.
  2. Register your game with the store.
  3. Select the Target Step.
  4. Countries and Advanced settings.
  5. Publish.

Can you sell a Unity game with free assets? ›

In general, you should be able to use free assets from the Unity Store in a commercial game as long as you give proper attribution to the asset creators. However, it's always a good idea to double-check the specific terms of the license to make sure you are using the assets correctly.

Can you use free Unity assets for commercial use? ›

You are free to use the asset in any number of personal and commercial projects for yourself or a client. The asset may not be redistributed on its own, or used in a template or sold as stock.

What 70% of mobile games are made with Unity? ›

A staggering 70% of the top Android and iOS developers use it to develop exceptional mobile games. Unity provides numerous essential tools to facilitate seamless mobile game development. It allows developers to create and optimize their games for hundreds or even thousands of mobile devices.

Why is Unity better for mobile games? ›

Lightweight: Mobile games require optimized performance. Unity's engine, being lighter than Unreal's, delivers superior performance on mobile devices, guaranteeing smooth gameplay and efficient battery usage. Extensive Support: Unity's community is vast and resourceful.

Why is Unity good for mobile games? ›

Unity powers over 69% of the top mobile games. Deliver quality game updates and maximize revenue with minimum hassle leveraging a robust toolkit for streamlining live operations, growing a mobile business, and enhanced support with Unity Pro.

Why is Unity falling? ›

Key Takeaways. Unity Software shares fell sharply in premarket trading Tuesday after the company issued weaker-than-expected current-quarter guidance. The company has recently undergone a portfolio and cost structure reset.

Why Unity is not profitable? ›

Perhaps it's because Unity's long-term rivalry with Unreal made the company's management feel like it was never big enough, or never had enough of a moat around its business, but at any moment where organic revenue growth might have been allowed to catch up with Unity's cost basis and make the firm sustainable, Unity ...

Why is Unity still losing money? ›

Unity's financials were simply mid to long-term unsustainable - they were spending much more than they were making. Unity is probably overvalued, and if its plans to reshape itself into a viable long-term business, it'll probably have to eat a bunch of share price drops.

Can you make mobile apps with Unity? ›

Unity Cloud Build

You can simultaneously and effortlessly build for iOS and Android (and other platforms) in the cloud. And since Cloud Build is integrated with Collaborate, it works seamlessly for your entire team.

Can I publish Unity game to Google Play? ›

In the Publishing Settings section, enable Split Application Binary. Select File > Build Settings. From the list of platforms in the Platform pane, select Android. Enable Build App Bundle (Google Play).

Can you upload Unity games to App Store? ›

Working with Unity

Open your game project in Unity, go to File > Build Settings, and click on iOS to choose iOS as the build target. Click on Player Settings and fill out Company Name, Product Name, and Version. You will also set the app icon, the game icon that users will see on their phones when they install the app.

Can I publish a game for free? ›

Newgrounds. Newgrounds is a website that hosts free games, animations, and other forms of media created by users. It's a great place to upload your game if you're looking to reach a creative community. Newgrounds also has a built-in payment system, so you can choose to accept donations for your game if you wish.

Can you collaborate on Unity free? ›

Use Unity Collaborate

Unity Teams has a free tier which includes 1GB of Cloud Storage to use with Unity Collaborate. Remember: For each person you want to collaborate with, you must assign them a Unity Teams seat in your organization.

Can I copyright my Unity game? ›

You can copyright your code in Unity so long as you don't use any other plugins that are licensed in such a way as to forbid you from doing so. If you buy or download code assets from the Asset Store then they will not have a license that restricts you.

How to make a free game in Unity? ›

Designing a game in Unity is a fairly straightforward process:
  1. Bring in your assets (artwork, audio and so on). Use the asset store. ...
  2. Write code in C#, JavaScript/UnityScript, or Boo, to control your objects, scenes, and implement game logic.
  3. Test in Unity. Export to a platform.
  4. Test on that platform. Deploy.

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