What is the best time to buy and sell shares? (2024)

Is this the best time of day to `buy´ and `sell´ shares?1

The best time of day to buy and sell shares is usually thought to be the first couple of hours of the market opening. The reason for this is that all significant market news for the day is factored into the stock price first thing in the morning. So, when it comes to trading stocks, the early bird often catches the worm.

All this activity often makes the first one or two hours of a day – or even the first 15 minutes – more volatile. As the day progresses and latest macroeconomic developments and market events are already factored into stocks’ prices, trading volumes and volatility flatten out somewhat. This means the opportunities that come with volatility are typically at their highest right after markets open, decreasing as the day goes on (although activity often does pick up in the last hour of a day’s trading session).

Different markets open at different times, subject also to their time zones, so it’s important to know when your chosen market’s ‘best time’ is in your time zone. For example, you can trade the FTSE 100 from 8am UK time, while trading the DAX 40 index means 9am Frankfurt time (8am UK time). If you want to trade the New York Stock Exchange (NYSE), that opens from 9.30 Eastern Time, which only at 2.30pm in UK time.

Discover the best times of day to trade around the world

Is this the best time of the week to buy and sell shares?

The best time of the week to buy and sell shares depends on a few factors – and it’s also important to remember that past performance (including the best days and hours in the week to trade) is no guarantee of future results.

With us, normal stock market trading hours are Monday mornings to Friday evenings, while our weekend hours are from 8am Saturday to 10:40pm Sunday (UK time).

May be the best time of week to buy shares: the Monday effect

One of the most popular and long-believed theories is that the best time of the week to buy shares is on a Monday. The wisdom behind this is that the general momentum of the stock market will, come Monday morning, follow the trajectory it was on when the markets closed.

So, if an exchange or index was trending up on Friday, common trading wisdom states that it’ll likely continue in that vein, though often with lower returns, when markets open again on Monday.

However, some traders and investors believe that markets tend to trend downward on Mondays. This can mean much lower returns on Monday than there were to be had on Friday, making Monday traditionally known as a good day of the week to snaffle up potentially undervalued stocks and indices.

The S&P 500 data on exchange traded funds (ETFs) for 2019 seems to uphold this, with Monday being the only trading day with a drop in its average daily change percentage.2

Then again, ‘Mondays are generally busier, with higher volumes of traders and investors, while Fridays are quieter, as is generally well known to happen in the industry according to our trading data’, says IG Assistant Portfolio Manager George Bear.

Find out more about when to trade the US stock market

What is the best time to buy and sell shares? (1)
What is the best time to buy and sell shares? (2)

Source: Bespoke Investment Group, 20192

May be the best time of week to sell shares: Friday

If back-to-work Monday markets are more likely to trend downwards (for which there’s little hard evidence, although many traders and investors certainly seem to think so), then Friday is the opposite.

Whether because of weekend optimism or because Saturday and Sunday’s news hasn’t been priced into the market yet, many traders feel that Fridays see stocks and indices priced higher. This could make Friday a good time to sell stocks, hopefully for a slightly better price than they might fetch on Monday. However, remember each week should be judged for its merits and potential pitfalls by yourself – regardless of whether it’s a Friday or not.

While Fridays may in theory be a good day to sell shares, traders and investors ignore the larger context of the market and fundamental analysis at their own peril. Generally, the more liquid and volatile a market is, the more opportunity for potential profit exists (this also means risks of loss are higher too.) So, if a significant macroeconomic event like an election takes place on a Tuesday, chances are that’ll be the best day of that week to trade.

Is this the best month to buy shares?

When it comes to the best month to buy shares, there’s an old adage that’s often repeated: ‘sell in May and go away’. This old expression is thought to come from 17th and 18th Century Britain. The thinking behind it was that wealthy investors and traders would quit London in May to spend their summer months abroad, where they wouldn’t be able to monitor their stocks or positions.

So many would ‘sell in May and go away, come back on St. Leger’s Day’ (which was traditionally in mid-September). This was thought to cause a slump in the market, with far lower trading volumes from May until autumn.

Conversely, it was thought that stocks performed better from 31 October onwards as investors and traders settled back into work for the winter. This was known as ‘the Halloween’ effect’, which stated that 31 October to 1 May was the best time of year to buy and trade shares.

The S&P 500’s average returns from 1980 to 2019 show anecdotal evidence of this. Index returns in particular were low in June, August and September, rallying again from October through to December.3 However, index returns for May weren’t particularly low, nor January and February high, throwing some doubt onto the ‘sell in May and go away’ saying.

That being said, this data comes from the past and, as we all know, past performance is no indication of future success or failure – so be sure to judge for yourself, based on rigorous analysis, when the best month to trade would be for you.

What is the best time to buy and sell shares? (3)
What is the best time to buy and sell shares? (4)

Source: Stock Analysis, 20193

What is the best day of the month to trade and invest in shares?

Unlike times in the day, there’s little clear evidence of a ‘best’ or ‘worst’ day in the month to trade or invest in shares – this will largely depend on the month in question. However, some traders speculate that, in an average month, there may be an increase in buying stocks around ‘pay day’ time, so towards the end of one month and the beginning of a new month, when salaries are in and some traders and investors have a little more disposable income to spend on new trades and shares.

If this holds true, the best time to sell shares might be around the end or beginning of a month, when interest in buying is high, which may drive up share prices. Consequently, mid-month may be a good time to buy shares as prices might be lower.

Best time to buy and sell stocks summed up

  • It’s important to remember when considering the best time to trade that past performance is never an indicator of future results, and each day, week, month and hour should be analysed in its own right by you as a trader to determine your best time
  • Common traders’ wisdom holds that the best time of day to buy and sell shares could be in the morning, right after the markets open and for the next couple of hours after that
  • The best time of the week to buy shares is thought to be Monday, when volumes of people on the market are higher – this has been dubbed the ‘Monday effect’
  • Another day that is often considered as the best day of the week to sell shares is Friday, when trading and investor volumes are lower but share and index prices may be higher
  • The best months of the year to trade were traditionally thought to be from 31 October until 1 May, though there’s little evidence to support this in our modern era
  • What’s considered the best day of the month to buy shares is similarly unclear, but could be around the end and beginning days of a month – selling shares during this period can bring benefits due to the ‘pay day effect’

1 The hours mentioned in this article are set by each individual exchange and may vary. Hours change as countries shift to and from daylight savings time.

Sources:

2 Bespoke Investment Group, 2019
3 Stock Analysis, 2019

What is the best time to buy and sell shares? (2024)

FAQs

What is the best time to buy and sell shares? ›

With all these factors taken into consideration, the best time of day to trade is 9:30 to 10:30 am. The stock market opens for trading at 9:15 AM and in the first 15 minutes, the market is still responding to the previous day's news with experienced traders waiting to make their move.

When should I buy and sell shares of a company? ›

The idea is to buy stocks when they're undervalued, then sell them when they're eventually worth more. There are two popular ways to measure the value of a stock: Relative valuation: This looks at how a stock is performing when compared to its competitors.

What is the 3-5-7 rule in trading? ›

The 3–5–7 rule in trading is a risk management principle that suggests allocating a certain percentage of your trading capital to different trades based on their risk levels. Here's how it typically works: 3% Rule: This suggests risking no more than 3% of your trading capital on any single trade.

Is it a good time to buy stocks now? ›

Stock prices have surged significantly over the past 18 months. The S&P 500 is up by 45% since it bottomed out in October 2022, while the tech-heavy Nasdaq has soared by a whopping 58% in that time. Investing now, then, means paying much higher prices than you would if you'd bought a year or two ago.

What time of day is it best to buy shares? ›

The opening period (9:30 a.m. to 10:30 a.m. Eastern Time) is often one of the best hours of the day for day trading, offering the biggest moves in the shortest amount of time. A lot of professional day traders stop trading around 11:30 a.m. because that is when volatility and volume tend to taper off.

What is the best day to buy sell stock? ›

Mondays and Fridays tend to be good days to trade stocks, while the middle of the week is less volatile. Historically, April, October, and November have been the best months to buy stocks, while September has shown the worst performance.

Should I sell my stocks now in a recession? ›

While selling stocks during a market downturn might make you feel better temporarily, doing so reactively because stocks are tumbling isn't a good long-term investment strategy. Volatility is a normal part of investing in the stock market, so occasional market selloffs should be expected.

When should you sell shares to take profit? ›

How long should you hold? Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

How do you decide when to sell shares? ›

Many investors use price targets to determine when to sell a stock. Investors that use the strategy typically will determine a price range for when to sell the stock at the time of purchase. As a stock price rises, investors can begin selling the position once it reaches the price target range.

What is the 11am rule in stocks? ›

It is not a hard and fast rule, but rather a guideline that has been observed by many traders over the years. The logic behind this rule is that if the market has not reversed by 11 am EST, it is less likely to experience a significant trend reversal during the remainder of the trading day.

What is the 10am rule in stocks? ›

Some traders follow something called the "10 a.m. rule." The stock market opens for trading at 9:30 a.m., and the time between 9:30 a.m. and 10 a.m. often has significant trading volume. Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour.

What is 90% rule in trading? ›

Understanding the Rule of 90

According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

Will stocks go up in 2024? ›

Rising inflation and slower GDP growth have thrown a wrench in the U.S. Federal Reserve's reported plans to start cutting interest rates. Stocks are up 8.8% in 2024 through May 7, as measured by the S&P 500, but markets have cooled and the large-cap index is down 1.3% in the second quarter.

How much money should I put in stocks? ›

Generally, experts recommend investing around 10-20% of your income. But the more realistic answer might be whatever amount you can afford. If you're wondering, “how much should I be investing this year?”, the answer is to invest whatever amount you can afford!

How long should you stay in stocks? ›

If you see any giant stock of any good company in a 10 years frame, you will see it has generated good returns in the long term. Though there is no ideal time for holding stock, you should stay invested for at least 1-1.5 years.

What is the 11am rule in trading? ›

It is not a hard and fast rule, but rather a guideline that has been observed by many traders over the years. The logic behind this rule is that if the market has not reversed by 11 am EST, it is less likely to experience a significant trend reversal during the remainder of the trading day.

What is the 10 am rule in stock trading? ›

Traders that follow the 10 a.m. rule think a stock's price trajectory is relatively set for the day by the end of that half-hour. For example, if a stock closed at $40 the previous day, opened at $42 the next, and reached $43 by 10 a.m., this would indicate that the stock is likely to remain above $42 by market close.

When should I sell my stock for profit? ›

How long should you hold? Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

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