Why Buying Fake Instagram Followers Is a Terrible Idea (And What You Should Do Instead) (2024)

Instagram has become one of the most popular social media platforms in the world, with millions of users sharing their photos, videos, and stories on the app. As a business owner or influencer, it can be tempting to buy fake Instagram followers to boost your social media presence quickly. However, this strategy can ultimately harm your reputation and damage your engagement rate. Here's why you should avoid buying fake Instagram followers.

• It is against Instagram's terms of service: Instagram prohibits buying fake followers and may take action against accounts that engage in this practice, such as removing fake followers or even disabling the account.
• It can damage your credibility: Having a large number of fake followers can damage your credibility and reputation on Instagram. Other users may see that your followers are not real and may be less likely to engage with your content or do business with you.
• It can harm your engagement rate: Fake followers are often inactive and do not engage with your content, which can harm your engagement rate. This can also negatively affect how Instagram's algorithm ranks your content and may make it harder for your posts to reach your real followers.
• It is a waste of money: Buying fake followers can be expensive and is ultimately a waste of money. Rather than investing in fake followers, you could instead invest in organic strategies for growing your following, such as creating high-quality content and engaging with your audience.

What you can do instead:

Yes, it is possible to grow on Instagram without paying. While paid advertising can be a useful strategy for reaching new audiences, there are several organic strategies that you can use to grow your following on Instagram without spending money:

• Create high-quality content: Posting high-quality, visually appealing content that resonates with your target audience is key to growing your following on Instagram. Make sure your content is engaging, relevant, and on-brand.
• Use hashtags: Hashtags can help you reach new audiences and increase the visibility of your posts. Make sure to use relevant hashtags that are popular in your niche or industry.
• Engage with your audience: Engaging with your audience by responding to comments and direct messages can help you build relationships and grow your following. Make sure to respond in a timely and friendly manner.
• Collaborate with other accounts: Collaborating with other Instagram accounts in your industry or niche can help you reach new audiences and increase your visibility. Consider partnering with influencers or other brands to cross-promote each other's content.
• Post consistently: Posting consistently is important for maintaining engagement and growing your following on Instagram. Develop a content calendar and schedule posts in advance to ensure a regular posting schedule.
• Use Instagram Stories: Instagram Stories are a popular feature that can help you increase engagement and reach new audiences. Use creative and engaging content, such as polls, quizzes, and behind-the-scenes content to keep your audience engaged.
• Focus on Instagram Reels: Instagram is really pushing reels and they’re getting more reach than your posts no matter what. Focus all your attention in creating great short-form content which you can then redirect to your long-form content to attract more reach and engagement.

While growing your following on Instagram organically can take time and effort, it can be a cost-effective way to increase your visibility and attract new customers.