How does the 4Ps work?
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.
I believe this highlights why the product is the most important aspect of the four P's of marketing – Product, Price, Place, and Promotion. Without a product, you cannot implement any one of the other three elements of the marketing mix. And great products are easy to market as they serve both a need and want.
The 4Ps of marketing under-emphasize the importance of building a convincing case to explain the value of the solution being sold (i.e., not enough time is spent educating customers on why the product is needed). It distracts businesses from leveraging their advantage as a trusted source of problem solving.
4Ps is remarkable because it implemented an effective system to identify beneficiaries and deliver cash transfers to them in a regular and reliable way, all in less than four years. The role of the World Bank, through the Social Welfare and Development Reform Project (SWDRP), was key to achieving this result.
“Being a 4Ps beneficiary helped realize my vision towards finishing my studies through hard work and responsibility," Gelborion said. Pacure, meanwhile, encouraged all students to “work hard, continue to inspire others, and spread positivity.”
- Establish a cross-department workflow. ...
- Work with your audience in mind. ...
- Know your customers. ...
- Align all consumer insights. ...
- Establish your key marketing metrics. ...
- Prioritize content development. ...
- Stay on brand. ...
- Focus on the ROI of your campaigns.
- They are strategic rather than tactical. ...
- They are measurable rather than vague. ...
- They are "actionable" rather than contingent. ...
- They are clearly articulated. ...
- They are achievable rather than inspirational. ...
- They have a business plan behind them. ...
- They don't change much.
- Brand Awareness.
- Lead Generation.
- Customer Acquisition.
- Thought Leadership.
- Engagement.
- Customer Retention/Loyalty.
- Website Traffic.
- Lead Management/Nurturing.
The four Ps are helpful to kickstart new marketing campaigns the right way. They help break broad ideas into actionable steps that make it easier for teams to conceptualize, set realistic targets, and achieve their goals.
MANILA – The Department of Social Welfare and Development (DSWD) reported that the Pantawid Pamilyang Pilipino Program (4Ps) consistently helps beneficiaries become self-sufficient and eventually be delisted from the poverty alleviation program.
Who are the target beneficiaries of 4Ps?
The Pantawid Pamilyang Pilipino Program (4Ps) is a human development measure of the national government that provides conditional cash grants to the poorest of the poor, to improve the health, nutrition, and the education of children aged 0-18.
Social protection programs, Pantawid included, have cushioned the poor from the adverse impacts of various shocks the country experienced over the past six years. A study estimates that the program has led to a poverty reduction of 1.4 percentage points per year or 1.5 million less poor Filipinos.
The main goal of the Pantawid Pamilyang Pilipino Program is to break the inter-generational cycle of poverty by fostering change In behavior among parents to invest in their children's (and their own) future (health, nutrition, education] because low schooling and high malnutrition rate are strongly associated with ...
- State of Data (SoD) ...
- Multicollinearity. ...
- No standards of measurement. ...
- Lack of transparency. ...
- Measuring advertising CONTENT. ...
- Dynamic Effects. ...
- Interaction effect between Ads. ...
- Non Linear Effects.
The Pantawid Pamilya is a human development program of the national government that invests in the health and education of poor households, particularly of children aged 0-18 years old. It provides cash grants to beneficiaries provided that they comply with the set of conditions required by the program.
According to the official gazette of the Republic of the Philippines, the Pantawid Pamilyang Pilipino Program (4Ps) is a human development measure of the national government that provides conditional cash grants to the poorest of the poor, to improve the health, nutrition, and the education of children aged 0-18.
Majority of the senior high school students agree that 4P's motivates themselves in going to school, pushes them to perform well in the academic activities that would lead them into the top of their class, helps them to submit all of the school requirements, provides financial assistance to buy their needs.
Considered to be one of the most effective elements of marketing, the 4 Ps form an inevitable part of any business strategy. They constitute product, price, place, and promotion.
The 4 Ps of marketing include product, price, place, and promotion. These are the key elements that must be united to effectively foster and promote a brand's unique value, and help it stand out from the competition.
Why is a marketing strategy important? Put simply, a marketing strategy sets out your business goals, including who your ideal customers are and how you intend to reach them. It's your plan of action and the blueprint to the marketing activity you will do in the coming months and years to grow your business.
How do you evaluate strategic performance?
The methodology for quantifying these aspects of strategic performance is: (i) estimate a strategy's best potential from its actual best performances; (ii) evaluate individual executions by comparing their results to their strategies' potentials; and (iii) compare different strategies per se based on their best ...
- Identifying what's significant in your environment and within your organisation.
- Articulating the implications of what's significant.
- Naming your relative strengths and weaknesses.
Sustainability is one of our core values. To maximize the benefits of this core value in everything we do as a company, we always consider the 4 P's: People, Planet, Prosperity and Plastics. As a sustainable business, we are constantly looking for the right balance among the first three elements.
Target marketing is about narrowing your marketing scope to a more manageable group of people so that you can have a better quality of interaction. By using targeted marketing, your ads will also be more effective as you're talking to the right people about the right product or service.
The marketing mix is a tool for considering the different elements that go into promoting a brand and its products. It offers broad guidelines for putting the right products in the right place, at the right time and price.
Since 2008, the Department of Social Welfare and Development (DSWD) has been providing cash grants to 4Ps beneficiaries to ensure that children stay healthy and in school, thus reducing school dropout rates, discouraging child labor, and enabling them to break free from poverty in adulthood.
De Lima, the principal author and sponsor of the 4Ps law in the Senate, filed Proposed Senate Resolution (SR) No.
In my opinion, 4ps does help people who are suffering from poverty. However, this is not the solution to poverty because many people will rely on 4ps and some of them won't use it in the right way.
- Pantawid Pamilyang Pilipino Program.
- KALAHI-CIDSS (Kapit Bisig Laban sa Kahirapan – Comprehensive and Integrated Delivery of Social Services.
- Listahanan (National Household Targeting System for Poverty Reduction)
- Sustainable Livelihood Program.
- Supplementary Feed Program.
- Social Pension Program.
The Pantawid Pamilyang Pilipino Program (4Ps), Implemented by the Department of Social Welfare and Development (DSWD), is the national poverty reduction strategy of the government as stated under the Republic Act No.
What are the qualifications for a household to qualify for the Pantawid Pamilyang Pilipino Program how are they selected?
First, they must reside in poor areas selected by the program. Second, they must be classified as poor. Third, a household must have a pregnant woman or at least one child aged 0-14 years. Four, the households must be willing to commit to meeting program conditionalities.
Is Pantawid Pamilyang Pilipino Program (4Ps) a dole-out program? 4Ps is NOT a "dole-out" program. The transfer of cash grant to the beneficiaries under the program is conditional. which means beneficiaries must comply with program conditions related to increasing human capital in order to continue receiving 4Ps grants.
The 4Ps conditional cash grant consists of a PHP750 health and nutrition grant and educational grants for a maximum of three children per household: PHP700 for senior high school, PHP500 for junior high school, PHP300 for elementary, and a PHP600 rice subsidy.
Price. One of the most important and challenging elements of the marketing mix is pricing. Price is the value that must be exchanged for a customer to receive a product or service. This is usually monetary and has a direct impact on sales.
Failing to develop a marketing plan can result in budget problems, low customer volume and, in a worst-case scenario, the closure of a business.
health grant: P500 per household every month, or a total of P6,000 every year. education grant: P300 per child every month for ten months, or a total of P3,000 every year (a household may register a maximum of three children for the program)
Since 2008, the Department of Social Welfare and Development (DSWD) has been providing cash grants to 4Ps beneficiaries to ensure that children stay healthy and in school, thus reducing school dropout rates, discouraging child labor, and enabling them to break free from poverty in adulthood.
De Lima, the principal author and sponsor of the 4Ps law in the Senate, filed Proposed Senate Resolution (SR) No.
A household beneficiary of the 4Ps may receive one of two kinds of monetary grants. A health grant of P6,000 per year, or P500 per household; or an education grant of P300 per child every month for 10 months, or P3,000 annually (a household may register a maximum of three children for the program).
On the other hand, 4Ps beneficiaries receive a minimum of P1,650 and a maximum of P3,450 per month, depending on the number of children they have. Parents may get P300 for every child in grade school, P500 for every child in junior high, and P700 per child in senior high.
How much is 4Ps grant?
What does 4Ps offer? 4Ps provides conditional grants to the beneficiaries such as: P6000 a year or P500 per month per household for health and nutrition expenses, and. P3000 for one school year or 10 months or 300 / month per child for educational expenses.
The main goal of the Pantawid Pamilyang Pilipino Program is to break the inter-generational cycle of poverty by fostering change In behavior among parents to invest in their children's (and their own) future (health, nutrition, education] because low schooling and high malnutrition rate are strongly associated with ...
In my opinion, 4ps does help people who are suffering from poverty. However, this is not the solution to poverty because many people will rely on 4ps and some of them won't use it in the right way.
Aside from seminars and livelihood trainings, the program provides financial assistance for health and nutrition and the educational needs of a maximum of three children not exceeding 18 years old.
The 4Ps is is a conditional cash transfer program for impoverished households. The program gives households grants so long as they meet certain requirements, including keeping the children in school, having regular health check-ups and having parents or guardians attend Family Development Sessions.
Started in 2007, the government expanded the program in December 2016 to reach a total of 20 million Filipinos belonging to 4.4 million households. The program benefits about 20% of the population, the majority of the nation's poor.
