How long should you run Google Ads?
Our years of experience managing ad campaigns for small businesses and enterprises alike mean we recommend: At least 6 months to mature a Google Ads campaign. 6-12 months to develop a strong PPC campaign.
How long does the learning period last? Google: On Google Ads, the learning period typically lasts 7 days since the last significant edit to that campaign. Facebook: The learning period will last until your ad set reaches 50 optimization events within a 7-day period since the last significant edit.
An ad schedule allows you to display ads or change bids during certain times. You can create a maximum of 6 ad schedules per day for each campaign in your account.
Calculating The Number of Ads to Run Based on Click Volume
If you want to test your ads monthly, then all you need to do is divide the number of clicks per month by 100, and that tells you the maximum number of ads you should run per month. For the ad group that gets 300 clicks per month, you can run three ads.
WEEKLY to biweekly Google Ads optimization: Nip and tuck
Whether you decide to make these changes weekly or biweekly often depends on how complicated the changes were, and how quickly your account acquires data on your changes.
Be warned though: Google AdWords is straightforward, but not easy. It takes time to master and most companies lose money on it, because they're not patient enough to get results from pay-per-click advertising. In this guide, I want to help you to start simple.
Because the fact is, Google is one of the most profitable companies on the planet for a reason – Google makes money from Google Ads because people keep using it! Check out how much money some of the biggest spenders on Google Ads spend annually – $40 to $50 million a year!
- Sign in to your Google Ads account.
- Click Ads & extensions from the page menu to see a list of your ads.
- To check an ad or extension status, just look in the “Status” column. If you hover over each status, you'll see a more detailed explanation of what the status means.
Here's what you can expect: a successful Google ad campaign will take at least 3 months to mature and then approximately 4-12 months to develop into a strong campaign.
The Export backup feature makes it easy to do short-term changes in your campaigns. For example, to run ads for a week-long promotion, you can post the promotional ads on Monday morning, then revert to your regular ads on Friday afternoon.
What is a good budget for Google Ads?
If you're a beginner, try an average daily budget of US$10 to US$50. Check your account daily after applying a new budget to see how your campaigns have performed. You can set a shared budget with the amount you're willing to spend across multiple campaigns for the same client.
Note: In Google Ads UI, at most 5000 placements can be added at once.
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.
- Improve your Quality Score. ...
- Use the best ad extensions. ...
- Utilise smart bidding strategies. ...
- Test different ad types. ...
- Write compelling ad copy. ...
- Create tightly themed keyword groups. ...
- Split test advert copy. ...
- Highlight pricing in ad copy.
Optimization score is an estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential. Along with the score, you'll see a list of recommendations that can help you optimize each campaign.
...
- Set goals. ...
- Figure out your target audience. ...
- Conduct keyword research. ...
- Create effective Google Ads. ...
- Set your budget. ...
- Update your landing page.
- Quality Score and the Ad Rank Formula.
- Use Search Terms as Keywords.
- Work on your Ad Relevance.
- Use the Keyword Tool.
- Work on Improving your Website.
- Include Main Keywords in the Meta Tags of your Website.
Other experts recommend committing to a minimum of three months to realize ROI from a PPC campaign. PPC only works as a short-term strategy under certain circ*mstances with specific goals, like seasonal sales, promotions, or if event traffic volume.
Because the fact is, Google is one of the most profitable companies on the planet for a reason – Google makes money from Google Ads because people keep using it! Check out how much money some of the biggest spenders on Google Ads spend annually – $40 to $50 million a year!
- Optimize by bids.
- Automate high performers.
- Use quality score to guide relevancy.
- Structure keywords together.
- Use seasonal targeting tactics.
How do I get more clicks on Google Ads?
- Use Ad Extensions. ...
- Add negative keywords. ...
- Use Dynamic Keywords Insertion In Ad Text & Keywords in Display URL. ...
- Know Your Audience and Get Creative With Your Ad Copy. ...
- Bid Higher.
