What is the 5 3 2 rule in LinkedIn? (2023)

What is the 532 rule?

The 5:3:2 rule comes into play, when you are working with social media. It simply guides you to a ratio, that For every ten (10) posts; Five (5) should be content from other sources, that are relevant to your audience. This technique is known as curation.

If you and your audience share the same timezone, don't post in the middle of the night. Think about your audience, what they do, and how they will use social media. Unless your target audience is night-shift workers your post isn't going to reach the right people.

Especially on LinkedIn where content is shown after a wider period of time (up to a week). This is why we recommend a minimum posting frequency of once per week. We have also found that posting too many posts actually causes posts to fail, so we have set our recommended maximum posting frequency to once per day.

The good ol' text-only post type on LinkedIn has always worked and continues to do so. With the endless possibilities of content ideas you can use with this format, the text-only post type arguably gets the most engagement on LinkedIn. So yes, this post type definitely works.

According to the "411 Rule" (commonly recommended by doulas and midwives), you should go to the hospital when your contractions are coming regularly 4 minutes apart, each one lasts at least 1 minute, and they have been following this pattern for at least 1 hour.

The 80/20 rule indicates that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.

LinkedIn recommends using only 3 hashtags per post, but there isn't a limit. If you add 10, your post will still show up for all 10 hashtags. LinkedIn's recommendation is probably based more on aesthetics and not wanting people to jam 100 hashtags into each post, cluttering up users' home feeds.

According to HubSpot's findings, the best times to post content on LinkedIn are: Between 12 to 3 pm, 3 to 6 pm, or 6 to 9 pm. Wednesday, Saturday, and Sunday.

The top 5 best hours to post on LinkedIn are 10:00 AM, 11:00 AM, 12:00 PM, 3:00 PM, and 2:00 PM. The worst 5 hours to post on LinkedIn are 3:00 AM, 10:00 PM, 11:00 PM, 12:00 AM, and 4:00 AM. The top 3 best days to post to LinkedIn are Thursdays, Tuesdays, and Wednesdays.

Is it good to post twice a day on LinkedIn?

Frequency of Posting on LinkedIn

It's not recommended to publish to the platform more than once per weekday. LinkedIn's algorithm is built to provide users a broad range of content from multiple creators in their newsfeeds, so posting more than once per weekday is likely to do more harm than good.

A good LinkedIn summary section includes the following info: Your years of experience in your current field. A list of your most relevant skills. This usually includes hard skills, tools you've used, programming frameworks, etc.

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a “soft sell” and one post should be a “hard sell.” Let's take a closer look at how you might use the 4-1-1 rule.

How often should you post on LinkedIn in 2022? According to Influencer Marketing Hub, the ideal amount you should post on LinkedIn is between two to five times per week, up to 20 posts a month.

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80% of your sales volume is generated by 20% of your customers. 80% of your revenues are generated by 20% of your products. 80% of your complaints come from 20% of your customers.

The 10:4:1 rule is a simple way of setting a format for the style and types of content you will release. The basics behind the 10:4:1 rule is that for every fifteen posts on social media, ten will be of other industry expert's content, four will be your own content, and one will be a call to action.

What is the 80/20 rule in business?

The Pareto Principle in business refers to the way 80 percent of a given business's profit typically comes from a mere 20 percent of its clientele. Business owners who subscribe to the 80/20 rule know the best way to maximize results is to focus the most marketing effort on that top 20 percent.

These are the top 100 LinkedIn hashtags and corresponding number of followers: #india — 68M. #innovation — 39M. #management — 36.2M.

How many hashtags to use on Instagram. You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story. If you try to include more, your comment or caption won't post. That said, just because you can use that many hashtags for Instagram doesn't mean you should.

Hypothesis: 3-5 hashtags gives you the same amount of reach as 30. Here are the facts: if you're writing a caption for your Instagram post, you can add up to 30 hashtags. But now, Instagram itself is reporting that for best reach, you should limit your tagging to between 3 and 5.

According to our 2021 survey of 300+ marketers, the best times to post on social media – across all industries and platforms – are 6 p.m. to 9 p.m. and 3 p.m. to 6 p.m.. The best days to post are typically on weekends, specifically Saturdays.

Liking and commenting is much better for LinkedIn engagement. Most people think that using LinkedIn's Share button is a good way to spread the word about posts they like or find useful. But LinkedIn shares don't receive many views. In fact, sharing a LinkedIn post is about the worst way for you to help it succeed.

All too often, LinkedIn users reveal information that their current (or former) employer likely considers to be confidential or proprietary. Depending on how sensitive the information is, employers can, and have, discharged employees for publishing this type of information on their LinkedIn profiles.

But the consensus has been that Sunday is generally the worst day to post, as people are decompressing or getting ready for the week ahead. So, typically, they will spend less time scrolling through social media. But, as I mentioned earlier, you can find some decent engagement levels on Sunday evening.

It is generally recommended to post 1-2 times per day, and no more than 3-5 times per day. On LinkedIn, it is generally recommended to post at least once a day, and no more than 5x per day. LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile.

What is a good number of views for a LinkedIn post?

Go beyond 5K and you're really doing well. While video view counts might look low at first glance, there are things that these numbers can't reflect: brand awareness.

Your LinkedIn post has insufficient early engagement. The LinkedIn algorithm promotes your content to a broader audience when you've reached a certain threshold of engagement in the first two hours after posting.

Avoid posting too frequently (more than every three hours), and don't tag too many people (more than five). Hashtags like #comment, #like, or #follow can flag the system, too. Low-quality: These posts aren't spam.

When you create an update to share with your network from your LinkedIn homepage, you can add your own hashtag by typing # and the word or phrase directly in your post. You can also click on # Add hashtag at the bottom of the share box and type your desired hashtag.

Weekends are the worst days to post on LinkedIn. The majority of your audience will be out, socializing in the real world, or spending time with their families. So it is important to schedule your posts for weekdays mostly.

When it comes to timings, Buffer recommends 7 am to 8.30 am and then again between 5 pm and 6 pm.

Here's what makes it a strong profile summary: Can be skimmed in 30 seconds or less. Professional headline is below 120 characters, lists career focus and components of work. Includes industry-related keywords, core skills, strengths, talents and interests.

How do you post professionally on LinkedIn?

Write your LinkedIn post with the style of language that you would use in a business casual setting and avoid using stiff, legalistic sentences just for the sake of sounding professional. While you need to remain professional, LinkedIn is a social media platform, so engagement is key.

A LinkedIn headline should describe what you, why they should connect with you, and how you can help them help you. By utilizing specific keywords in your headline, it will make you more attractive to LinkedIn prospects. This is why you should always customize your LinkedIN headline.

Best Time to Post on LinkedIn

It's no surprise that it's the only social platform to report a weekday as one of the top days to post. Aim to post on LinkedIn between 6 - 9 p.m., 3 - 6 p.m., or 12 - 3 p.m. The best day to post is Saturdays, Sundays, and Wednesdays. The lowest-performing days are Mondays and Fridays.

On LinkedIn, it is generally recommended to post at least once a day, and no more than 5x per day. LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile.

It is generally recommended to post 1-2 times per day, and no more than 3-5 times per day. On LinkedIn, it is generally recommended to post at least once a day, and no more than 5x per day. LinkedIn itself has seen brands that post once a month gain followers six times faster than those who keep a lower profile.

But the consensus has been that Sunday is generally the worst day to post, as people are decompressing or getting ready for the week ahead. So, typically, they will spend less time scrolling through social media. But, as I mentioned earlier, you can find some decent engagement levels on Sunday evening.

How many views is good for a LinkedIn post?

Go beyond 5K and you're really doing well. While video view counts might look low at first glance, there are things that these numbers can't reflect: brand awareness.

Long-form content performs quite well on LinkedIn. Paul Shapiro of Search Wilderness has analyzed over 3,000 posts and found that long-form content actually performed best on LinkedIn. Posts of 1,900-2,000 words got the best results according to his research.

What is golden hour? It's the FIRST hour after you share a post on Linkedin, and it's vital to your post's success. Linkedin measures the initial engagement to see if it's worthy of moving on into other people's feeds. If your post does well in the first hour, its much more likely to do well all day, week, or month.

Articles length: 1,900 to 2,000 words

“Posts between 1900 and 2000 words perform the best,” writes Shapiro. “[They] gain the greatest number of post views, LinkedIn likes, LinkedIn comments, and LinkedIn shares.” Shapiro also learned that the ideal LinkedIn character limit for titles is between 40 and 49 characters.

Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. However, LinkedIn is used sparingly, so you only have a few minutes to make an impact. Users only spend about 17 minutes on LinkedIn per month.