What is the newest social media platform 2022? (2023)

What is the newest social media platform 2022?

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.93 billion active users in 2022. That means that nearly two out of every three of the 4.59 billion social media users across the world are active users of Facebook.

All channels have seen an increase, however, unsurprisingly it is TikTok that takes the crown of the fastest growing social media channel in 2022. Of the 3,000 participants, 40% state that they plan to use TikTok in 2022 as part of their social media strategy.

This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.

According to App Annie, the amount of time users spend on the app has been increasing by around 210% each year, and this usage growth is expected to continue into 2022 and beyond.

TikTok has one billion monthly active users worldwide, compared to Instagram, which has two billion monthly active users.

Replacement #1: TikTok

The first app that comes to mind as Instagram's replacement has to be the reigning champion of social media, TikTok. The app's so popular that you can't scroll through other social media platforms (Instagram, WhatsApp, Facebook, etc.) without viewing videos from this app.

Will Instagram ever go away?

Instagram will not die anytime soon. The app has over 1 billion active users and continues to grow. Instagram is a great way to share photos and videos with friends and family, and there are many other photo and video apps that can be used instead of Instagram.

TikTok, which is owned by Beijing-based tech giant ByteDance, is used by over 1 billion people worldwide every month.

Unless there is a huge change to TikTok's design, it seems like it's not going anywhere. Perhaps, a completely new form of content creation will arise and threaten the platform's popularity, but even then, TikTok will still have many desirable features.

According to the latest data on TikTok's advertising reach, the United States is home to the majority of TikTok users worldwide, with more than 140.6 million TikTokers residing there.

Like many other social media platforms, TikTok generates revenue through in-app purchases. The app provides from 100 to 10,000 virtual coins that range in price from 99 cents to $99.99. TikTok coins are an in-app currency that people can buy as long as they are at least 18 years of age.

Because TikTok is a private company, it's difficult to know exactly how much it's worth. However, there are estimates, a popular one suggests that it's value is $50 billion. Some experts put this figure even higher and say TikTok's net worth is $75 billion.

Instagram. 71% of millennials use Instagram at least once a week. Many younger generations love platforms like Instagram for their lack of content and text.

Facebook still leads the world in monthly active users, with all four of the top four apps, followed by TikTok, Amazon, Twitter, and others.

#1 WhatsApp-Most Popular App as a Messaging Platform

WhatsApp is amongst the most popular top 10 apps of 2022, which offers simple, fast, and secure messaging and calling services to users for free. Founded in the year 2009, WhatsApp has more than 1.5 million users around the globe.

Who is Instagram's biggest competitor?

Pinterest. Pinterest is regarded as one of Instagram's main rivals.

Glass. Glass can be a great alternative to Instagram with no ads, engagement algorithms, data tracking, and more. It allows you to share photos and offers organic exploration with a public profile option. Unlike Instagram, people can react to posts with appreciation and not likes.

Not only does deleting your Instagram account free you up to do more things you enjoy, but it removes unnecessary feelings of unhappiness caused by jealousy, vanity, or envy.

The best way to grow on Instagram in 2022 is with Reels. Since its launch, the app has prioritized this content format over other types on the platform, giving creators the opportunity to connect with new audiences and grow without paid ads.

Read the report

Video streaming: a complex, ever-evolving market. Re-modelling the commercial internet. A different approach to data. Performance media and marketing: an expanding playground for brands.

Considering the app's popularity, we doubt it's going away anytime soon. Until TikTok officially confirms the closure rumors, it's safe to assume that the popular Chinese social media app ain't going anywhere.

The Bottom Line: Is Likee Safe for Kids? Likee has been made out to be a rival of the popular video-sharing platform TikTok. Though TikTok users face different challenges, in our experience, Likee is much more dangerous for kids and teenagers.

Lomotif. Lomotif was initially launched for iOS only, but the app eventually made its way to Android. Its functioning is similar to TikTok: you can edit videos with tools like trim, slow motion, zoom in, zoom out, and more. Background music and effects can also be added to further enhance its quality.

What is trending in social media?

Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them.