10 Best Google Ads Courses for Beginners (Free & Paid) (2024)

Google Ads courses can be a game-changer for you and your business. A well-designed course will help you learn how Google Ads works and give you the steps to follow to optimize your campaigns.

In this post, we’ve reviewed several Google Ads training courses to find the best Google Ads courses you can take online.

10 Top Google Ads Courses

1. Google Ads Full Course (Reliablesoft)
2. The Complete Google Ads Masterclass (Udemy)
3. Google Ads For Beginners (Skillshare)
4. Google Ads for Beginners (Coursera)
5. Google Ads Free Courses (Skillshop)
6. PPC Fundamentals Course (Semrush)
7. Diploma in Google Ads (Alison)
8. Google Ads Course For 2023: Beginner To Expert (Udemy)
9. Google Ads Training (CXL)
10. Create a Google Ads Search Campaign (Coursera)

1. Google Ads Full Course (Reliablesoft)

The Google Ads Full Course by Reliablesoft Digital Marketing Academy will teach you how to run profitable Google Ads campaigns.

This course is perfect for beginners as it starts from the basics and covers everything you need to know to get started with Google Ads. It includes the following lessons:

• Introduction to Google Ads
• How to create a new account
• How to create conversions and enable conversion tracking
• How to create Search Ads
• How to create Display Campaigns
• How to run Remarketing campaigns on Google Ads
• How to run Dynamic search campaigns
• How to create Discovery campaigns
• How to optimize Google Ads campaigns

Why enroll in this course?

The course is created by a Google Ads expert with more than 15 years of hands-on experience with Google Ads. Through this course, you’ll not just learn the theory but the best practices to follow to run profitable campaigns in the fastest possible way.

Pros: It covers both basic and advanced concepts. All lessons include step-by-step tutorials with videos to help you create and manage your Google Ads campaigns.

By the end of the course, you’ll know the exact framework to run massively profitable Google Ads campaigns like a Pro using our bulletproof process.

As a certified Google Ads Partner, we’ve run various Google Ads campaigns (on behalf of our clients), spending more than 1 million USD. In the course, we’ll show you how to set up and optimize your campaigns so that you’ll start making money as quickly as possible.

No more guessing about what works for a successful Google Ads campaign. All you have to do is to replicate the steps of a proven process.

The Google Ads Course has 11 Lessons with video tutorials and step-by-step examples. It is offered as part of the Digital Marketing Full Course, which includes 14 courses covering ALL areas of Digital Marketing.

2. The Complete Google Ads Masterclass (Udemy)

Udemy’s Complete Google Ads Masterclass is a 100% practical course that will help you learn the intricacies of Google Ads. The course is designed to help students get hands-on experiences that can result in visible business success.

Why enroll in this course?

This course aims to fulfill the following learning objectives:

• Create Google Ads campaigns and effectively track them
• Drive traffic to the website and generate valuable leads
• Determine the right audience to market your product and services
• Get previous visitors back to your website to get more conversions
• Ascertain what your ads cost by way of Conversion Tracking
• Learn ways to earn more and spend less by way of Targeting Keywords

Pros:

Application-oriented course, gives access to articles, templates, and tools.

Cons: Intense course modules consisting of 106 lectures.

The Google Ads for Beginners course is offered by Skillshare. It is suitable for people who want to get into Google Ads but have no experience with PPC advertising.

The course is designed to give you a perfect blend of theoretical and practical knowledge to apply in real-time business situations.

Why enroll in this course?

The instructor is an experienced PPC specialist, and in the course, you’ll learn tips on how to run profitable PPC campaigns. Among other things, you’ll also:

• Understand Keywords and their importance and learn accurate keyword targeting
• Identify Match Types and understand how they help with cost savings
• Learn all about Bidding Strategies and Quality Scores
• Get detailed insight into Ad Extensions like Sitelink, Callout, Location, and Call
• Become an expert in Conversion Tracking and Ad Campaigns

Pros:

Instructor teaches from personal experience, a live project to test your learnings.

Cons: 56 lessons, a live project might be challenging for working professionals.

4. Google Ads For Beginners (Coursera)

Google Ads Tutorial by Coursera is a short course to get an introduction to Google Ads. You should consider this course if you want a basic understanding of Google Ads and its platform. This course can be a starting point toward becoming a Google Ads specialist.

Why enroll in this course?

This tutorial will enable you to:

• Set up a Google Ads account
• Establish your first campaign and ad sets
• Learn Conversion Tracking and Keyword Research
• Understand Google Ads tools and settings, including Dashboard navigation
• Grasp the concept of Campaign Optimization
• Apply your first-hand experience in professional settings and interviews

Pros:

Short and quick way to get an understanding of the basics.

Cons: Lesser practical examples, less focus on advanced concepts.

5. Google Ads Free Courses (Skillshop)

Skillshop is a training platform set up by Google to help learners across the globe benefit from Google products and solutions.

One of the major focuses of Skillshop is Google Ads training. It’s the official training platform to get a Google certification on Google Ads.

The Google Ads certifications currently available are:

• Google Ads Display Certification
• Google Ads Search Certification
• Google Ads – Measurement Certification
• Google Ads Video Certification
• Shopping ads Certification
• Google Ads Apps Certification

The Google Ads courses are comprehensive and are taught by Google specialists. Upon completing a course and passing an exam, you can become a Google Ads certified professional (for the particular specialization).

Getting a certification from Skillshop is a requirement for agencies or individuals who want to become a Google Ads Certified Partner.

Why enroll in this course?

They are free and the official way to prepare for the Google Ads exams. By enrolling in Google Skillshop courses, you’ll:

• Get fundamental courses for each type of Google Ad – discovery, display, shopping, search, video, and apps
• Gain practical experience by setting up your own ad campaigns
• Find tailor-made courses for agency professionals, marketers, and creators
• Learn how to use Google Ad Smart campaigns – the newer, cost-effective way to bring in more sales

Pros:

Get a Google certification, learn from folks at Google, and complete the levels as per your comfort. It’s great to get started with Google Ads without prior experience or knowledge.

Cons: Lack of real-life tips and tricks that can make a real difference when trying to optimize your campaigns to the fullest.

6. PPC Fundamentals Course (Semrush)

The PPC Fundamentals Course by Semrush Academy focuses exclusively on Pay-per-Click(PPC) advertising while teaching you about Google Ads. It is a well-designed course for those wanting to learn general PPC and how Google Ads works.

Why enroll in this course?

This course will help you in mastering the following areas :

• PPC basics with a focus on PPC strategies and successful campaigns
• Different types of Advertising – Search, Display, Apps, Shopping
• Setting bids and budgets to maximize profits
• Multi-Touch Conversions: Learning that conversions can take multiple tries from multiple sources

Pros:

Taught by a PPC expert, the course structure focuses on understanding how PPC works.

Cons: Live projects or case studies are not part of the course.

7. Diploma in Google Ads (Alison)

Allison is going one step further to offer a Diploma in Google Ads, which will benefit students and professionals alike. The course provides a methodical outlook by combining practical examples with conceptual frameworks.

Why enroll in this course?

With the help of this course, you will be able to:

• Start, set up, and optimize your own Google Ads campaign
• Get relevant information on remarketing and how it can help your website
• Understand budgets, billing, and Conversion Tracking
• Set up A/B tests and keep a check on your Quality Score
• Learn best practices for advertising your products and services effectively
• Get an understanding of consumer psychology and behavior

Pros:

Awarding a Diploma instead of certification.

Cons: Demands more time commitment. All course assessments require a score of 80% or above.

8. Google Ads Course For 2023: Beginner To Expert (Udemy)

The Google Ads Course For 2023: Beginner To Expert course is highly rated by Udemy students.

The course includes 12 lessons and 47 lectures, totaling 11.5 hours.

Why enroll in this course?

This comprehensive course will teach you the basic and advanced concepts of Google Ads.

You’ll learn how to set up a Google Ads account and your first campaign. You’ll discover how to do keyword research, create compelling ads, and optimize your campaigns for higher conversions.

It covers all kinds of Google Ads, including search ads, shopping ads, YouTube ads, and Google Discover ads.

The course is updated regularly to incorporate new Google Ads features.

Pros:Covers both basic and advanced concepts.

Cons: Missing quizzes for knowledge checks.

9. Google Ads Training (CXL)

The Google Ads Training is a premium course offered by CXL. It’s not a course for beginners, but it’s in the category of Intermediate / Advanced.

Students should be familiar with the Google Ads interface and the fundamentals of PPC advertising.

Why enroll in this course?

The course is only 1.5 hours long and taught by an experienced PPC specialist.

It includes 18 lessons covering all major Google Ad campaign types and Google Ads research tools like the Google Keyword Planner and Google Display Planner.

The primary benefit of this course is that it’s actionable. The advice provided is not based on theory but on the experience of the instructor working in the PPC industry.

Pros:Comprehensive, covering all aspects of Google Ads, including monitoring tools.

Cons:The $299 price tag is high for a single course.

10. Create a Google Ads Search Campaign (Coursera)

The Create a Google Ads Search Campaign course from Coursera is a great starting point for getting step-by-step instructions to create your first Google Ads campaign.

Why enroll in this course?

In only 2 hours, you’ll learn:

• How to create a Google Ads account
• Set up goals for your campaigns
• Configure basic settings
• Create ad groups and ads
• Set up conversion tracking

It’s a straightforward tutorial and free for anyone to enroll.

Pros: You get step-by-step instructions in a split-screen environment.

Cons: Some parts need updating to use the latest Google Ads interface.

Compare the Best Google Ads Training Courses

The table below compares the most popular Google Ads courses.

Who Should Follow a Google Ads Course?

Google Ads have become the lifeblood of the digital ecosystem – whether your business is online or offline.

If you are an entrepreneur or a small business owner, you need to become a Google Ads specialist. You’ll save money on outsourcing this task to agencies, and even if you do, you’ll have better control of what’s going on with your campaigns.

Additionally, Google Ads training is imperative for digital marketers, account executives, agency professionals, and aspiring marketers.

Becoming Google Ads certified can open up new career opportunities since PPC specialists are in high demand now, and it’s a great first step to become a digital marketing specialist.

Is it Worth Getting a Google Ads Certification?

In one word: Yes. Google Ads courses don’t just add to your digital marketing knowledge but have several advantages to offer to individuals and businesses.

Here are 5 reasons why you need to learn Google Ads and get certified:

• You’ll learn how to widen your advertising reach and witness a surge in business metrics like engagement, leads, and orders.
• You’ll be able to improve and optimize your Google paid campaigns so that they become profitable.
• You can track and measure your campaigns to gain valuable business insights.
• It’s a great service to offer your clients if you plan to start a digital marketing agency.
• It’s a great addition to your CV. Employers (including us) prefer to hire certified professionals for specialized tasks like managing PPC campaigns.

Google Ads can benefit any business today – big or small, offline or online.

If you are looking to grow your businesses by learning PPC advertising or aspire to become a Google Ads specialist, you should know the following:

• Setting up an ad account, campaigns, and ad sets
• Knowledge of the Google Ads tools, including Dashboard
• PPC advertising and how it works
• Effective monitoring, billing, and budgeting
• Understanding concepts like Keyword Research and Quality Score

An online Google Ads course is the best way to learn these concepts and skills from the comfort of your home. Many courses offer practical experience by way of case studies and live projects. Some course instructors ensure they teach you via live examples.

Methodology

To help you find the best Google Ads training course, we’ve looked at the most popular Google Ads training academies. We selected the courses based on the quality of the content, instructor experience with Google Ads, cost, and certification. All courses are ideally suited for beginners and more experienced Google Ads professionals.

We hope the course information above helped you come closer to your Google Ads goals. These courses have their features, learnings, and methods. As an aspiring student, you should select a course based on budget, time commitment, practical experience, and learning objectives.

To further enrich your Google Ads skills, you can pursue a Google Ads Certification. The certifications are issued by Google, and it’s the best way to validate your Google Ads skills.

You can also consider taking a Digital Marketing Course to learn about all the online marketing channels and then go after a Digital Marketing Certification.