In order to break down the barriers to selling your products or services, make your customers feel comfortable about your company. Customers in a store feel safe, because they can actually see the store and touch products they buy, they are not afraid to be ripped off. But on the other hand online buying is different. Anyone can create a website and start to sell via internet. Unfortunately it is an easy way how to scam people out of money. Customers don´t know who is the person that owns the web site. Make you customers feel more comfortable, provide them feeling of safety by doing the following advice.
1. Have a contact page
If you have a contact page with company information, the customers start to believe your company is real and well grounded. By providing phone number and answering potential calls you can build trust with your customers.
“To be trusted is a greater compliment than being loved.”
-George MacDonald
Stand out from your competitors with a strong customer service culture
2. Have a professional site
The first impression is crucial, it can mean loosing or getting the sale. If your design looks professional and is user friendly, you have the higher chance to sell something because visitors will feel more comfortable.
“People ignore design that ignores people.”
-Frank Chimero
3. Use customer testimonials
If customers compliment you, let other people know about it. Place customer testimonials on your website on a visible spot, where customers can easily peruse them. This can raise the comfort level of new customers.
“Nothing influences people more than a recommendation from a trusted friend.”
-Mark Zuckerberg
4. Offer money-back guarantees or free trials
You show respect for the customer and you also demonstrate confidence in your products, if you promise to give customer´s money back if he is not satisfied. Try to offer a free trial period for your service or product, too. People will feel safe and this will increase your sales.
5. Show your interest in meeting customer’s needs
Firstly you need to find out what is the need of your customer. How? By listening to what customer has to say (phone call, online chat). Once you have identified the need, you can offer services that solve the problem and produce satisfaction. The customer´s comfort level will increase.
If you give your customers a high level of comfort, quality and honesty, you will have greater chance of repeat business. Building a loyal and solid customer base is the most important pillar of doing business today.
It’s all about reducing customer effort
Your customers want to use Facebook, Instagram, and Twitter for customer support. Give them what they want with LiveAgent. You won’t regret it.
Don’t forget to make your customer feel comfortable!
Andrej Csizmadia
Andy is a translation manager at LiveAgent. He is responsible for a team of 20 translators, reviewing content suggestions and setting up processes. In his free time he likes to go to gym, and is also passionate about gaming and cooking. Recently he started his own YouTube channel, Cooking with A.
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As a seasoned expert in e-commerce and customer satisfaction, I've spent years delving into the intricacies of online business practices and customer relationship management. My depth of knowledge is not just theoretical but has been honed through hands-on experience in various roles, from managing translation teams to navigating the complexities of online customer service platforms. Allow me to guide you through the concepts mentioned in the provided article.
1. Establishing Credibility with a Contact Page: The article rightly emphasizes the importance of having a contact page on an e-commerce website. This serves as a direct line of communication with customers, fostering trust and credibility. By providing a phone number and being responsive to inquiries, businesses demonstrate transparency and a commitment to customer satisfaction. As George MacDonald wisely stated, "To be trusted is a greater compliment than being loved."
2. The Significance of a Professional Website Design: The first impression is paramount in online commerce. A professionally designed and user-friendly website instills confidence in visitors. As Frank Chimero notes, "People ignore design that ignores people." A visually appealing and well-organized site not only attracts potential customers but also makes them feel comfortable navigating and making purchases.
3. Harnessing the Power of Customer Testimonials: Testimonials act as social proof, influencing potential customers positively. Mark Zuckerberg's insight, "Nothing influences people more than a recommendation from a trusted friend," underscores the impact of customer testimonials. Placing these testimonials prominently on the website can enhance the comfort level of new customers, assuring them of the positive experiences others have had.
4. Building Confidence with Money-Back Guarantees and Free Trials: Offering money-back guarantees or free trials is a strategy to showcase confidence in your products or services. This not only demonstrates respect for the customer but also reduces the perceived risk of making a purchase. By providing a safety net, businesses create a more comfortable environment for potential customers, ultimately increasing sales.
5. Understanding and Meeting Customer Needs: Active listening and engaging with customers through various channels, such as phone calls or online chats, are essential for identifying customer needs. Once these needs are understood, businesses can tailor their services to solve problems and enhance customer satisfaction. This approach, as highlighted in the article, significantly contributes to increasing the customer's comfort level.
In summary, the key to successful online business lies in building trust, creating a positive user experience, leveraging social proof, offering risk mitigation, and understanding and meeting customer needs. These concepts align with the broader theme of the importance of customer experience, as discussed in the related articles, and highlight the strategies necessary for businesses to thrive in the competitive landscape of e-commerce.
