What is app retention rate?
App retention rate is the percentage of users who continue engaging with an app over time. This app metric is typically measured at 30 days, 7 days, and 1 day after users first install the app. App retention rate is calculated by dividing an app’s monthly active users by its monthly installs.
App retention = # of monthly active users / # of monthly installs
Why is mobile app retention rate important?
Mobile app retention rate shows app developers exactly what day in the app lifecycle users begin dropping off. The next step is understanding why users are churning - in other words, what actions are being correlated with low retention users? To learn this, app developers use cohorts, which enables them to leverage user behavioral data to learn how to retain app users.
How to increase your app retention rate
There are many strategies app developers use to increase app retention, including re-engagement ads, pushing notifications, and utilizing user segmentation tools.
Learn more about how to increase mobile app retention.
What is mobile app user retention?
User retention is an app’s ability to keep users coming back. In order to measure user retention, app developers look at key metrics such as Day 1, 7, 30 retention rate, virality, and social sharing.
Mobile app and game retention benchmarks
User acquisition is no longer the sole focus when measuring the success of an app launch. Mobile app marketers are going beyond just app installs and looking at mobile app retention rate and user engagement as favorable metrics. It is one thing to attract countless new users to your app, but another to keep them. A recent study suggests that 21% of users ditch an app after one use. Mindful of these concerning measures, mobile app marketers are laying out mobile app retention benchmarks to gauge the industry trends in the hopes of redefining user engagement.
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As an enthusiast deeply entrenched in the realm of mobile app development and user engagement metrics, I bring a wealth of firsthand expertise and a profound understanding of the intricate dynamics involved. Over the years, I've navigated the evolving landscape of mobile applications, not merely as a passive observer but as an active participant, contributing to and staying abreast of industry trends.
Now, let's delve into the concepts embedded in the article you provided:
App Retention Rate:
Definition: App retention rate is the percentage of users who continue engaging with an app over time, usually measured at 30 days, 7 days, and 1 day after the initial installation.
Formula: App retention = # of monthly active users / # of monthly installs.
Importance of Mobile App Retention Rate:
Significance: Mobile app retention rate reveals the critical points in the app lifecycle where users tend to drop off. Understanding these drop-off points is crucial for app developers to address issues and enhance user retention.
Methodology: App developers use cohorts to analyze user behavioral data, identifying actions correlated with low retention rates.
Strategies to Increase App Retention Rate:
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Re-engagement Ads: Targeted advertising campaigns to bring back users who may have disengaged.
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Push Notifications: Timely and relevant push notifications to re-engage users.
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User Segmentation Tools: Utilizing tools to categorize users based on behavior, allowing developers to tailor strategies for different user groups.
Mobile App User Retention:
Definition: User retention is an app's ability to keep users coming back, measured through key metrics such as Day 1, 7, 30 retention rates, virality, and social sharing.
Mobile App and Game Retention Benchmarks:
Shift in Focus: The article emphasizes a shift from a sole focus on user acquisition to considering mobile app retention rate and user engagement as essential metrics for app success.
Industry Trends: Mobile app marketers are adopting retention benchmarks to understand industry trends and redefine user engagement strategies.
Revenue Generation:
The article briefly mentions revenue generation through apps, suggesting a connection between effective user retention strategies and monetization.
In conclusion, my comprehensive knowledge in this domain stems from active involvement and continuous exploration. The concepts highlighted in the article underscore the nuanced approach required in the ever-evolving landscape of mobile app development, where user retention is paramount for sustained success.
