I think the following article raises some great points around the importance of PRINT and why you could gain an advantage on your competitors by using this marketing strategy.
Higher Frequency of Viewing
One of the best benefits of print media is that it has a higher frequency opportunity of viewing than online ads. Flyers, brochures, and other physical pieces are often reviewed multiple times and shared with other prospects. Unlike digital messaging, print media does not disappear after generating an impression.
Control over Appearance
Every aspect of typography, color choices, graphics, and design allows you to create a presentation that meets the expectations of your prospects. Other types of media provide less control over these aspects.
Holds Readers’ Attention
Print readers cannot multitask while they are reading your Brochure or Flyer. This means they can focus on what they see and be more receptive.
Credibility Increases Reader Loyalty
Print collateral are better able to increase reader loyalty because they are credible.
Sensory Experience
Some people simply enjoy the act of flipping through Booklets, Magazine, Brochures & Flyers and carry the information everywhere they go. This sensory experience of touching the page improves the impact it has on consumers.
What do you think? Would you like to read on? Check out the full version here What are the ADVANTAGES of PRINT MEDIA then give me a call to discuss how we can produce your next Print Media Campaign on 0400 477 137. Alternatively email me on bek@gcprint.com.au
