What is the future of print advertising in 2022 and beyond? | Manchester Digital (2024)

FAQs

What's the future of print advertising? ›

Print Media in the Modern Era

Far from it, recent research shows that print media advertising is expected to reach $32.6-billion in 2024. The AtOnce data also found magazine readership has remained steady within the past decade, even in the decline of newspaper circulation.

In an era dominated by digital technology, the future of print media stands at a crossroads. The traditional print industry has faced significant challenges in adapting to the digital age. However, it is not all doom and gloom for print media.

Because readers can better recall information, print ads make information and products more desirable. Individuals are more inclined to trust print advertising because it is in a physical medium like newspapers, magazines, Etc.

More and more consumers choose to read news and explore special interest articles on their digital devices rather than read a print publication. The result is a staggering decrease in print advertising revenue, raising concerns across the industry and signalling a shift towards a focus on digital advertising.

In 2021, the Global Commercial Printing Market had a value of $433.79 billion. By the end of 2027, it is estimated to value $484.22 billion, with a CAGR of approximately 1.74% in 2022-2027. Five years from 2021, the printing market is predicted to witness remarkable growth.

Better yet, emerging tech like artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) will create novel pathways for marketing experts to advertise in more relevant and engaging ways. No wonder stats project total digital advertising ad spend to reach $740.3 billion in 2024.

According to a comprehensive Market Analysis Report presented by Grand View Research, a distinguished market research and consulting company, the global commercial printing market exhibited a value of USD 489.63 billion in 2022. Projections suggest a Compound Annual Growth Rate (CAGR) of 2.8% from 2023 to 2030.

Will paper printing and print media be dead in 10-20 years? No. For starters, people DO actually still read real tangible books, and real tangible magazines, and real tangible newspapers today, and real tangible materials that they receive in their mailbox.

Ultimately, we've learned that print is not dead. In fact, it's alive and well! The reality is that living in the modern world forces us to spend increasing amounts of time on screens, which either desensitizes or aggravates consumers to online advertisem*nts.

Print Is In-the-Moment

The digital environment is dynamic, frenetic, and distracting—with consumers continually swiping, paging, and tapping from one message to the next. Consuming print, on the other hand, is a focused experience that captures full attention.

Why is print better than digital? ›

Print is easier to read than digital media, and you can fit more information on a page than in social media content. Advertisem*nt recall is 1.7 times higher with print, and more likely to drive action than its digital media counterpart. Digital media can never match the tactility of print media.

Print marketing is a powerful way to reach, engage, and build the trust of your target audience. Print advertisem*nts often lead readers online to get more information and to make the purchase. Print, while powerful on its own, is most effective when used as part of a multimedia marketing strategy.

Many businesses still rely on print marketing because it's a great way to reach a broad audience. One of the most significant benefits of print marketing is that it's affordable. You can use print media to reach many people without spending much money.

A digital advertisem*nt often has a direct call-to-action, like click here or sign-up. For a print ad, things are a little different. This can cause the results of your campaign to trickle in slowly. Depending on the goal of your advertisem*nt, you may opt for an alternative that allows for instant results.

The future of print is brighter due to printing with light and its capacity for recyclability. Moreover, it's also far more environmentally friendly than traditional techniques that use resin and other toxic materials in their production.

Print advertising is often considered a traditional form of advertising, but it's far from extinct. In fact, studies have shown that print advertising still matters and can be an effective way to reach a target audience.

Updated Print Media Statistics

With the increasing popularity of digital media, many people believe that print publications are dying a death and are on their way to becoming obsolete. The reality, however, is that none of the 'old' media have totally disappeared. People still read newspapers and magazines.