High Impression Vs. High CTR (2024)

FAQs

Is CTR or impressions more important? ›

If these clicks are small relative to a vast number of impressions, your click-through rate (CTR) may actually be low. Therefore, it's the CTR that truly indicates whether your ad is effectively driving the desired amount of clicks.

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.

A high CTR is a good indication that users find your ads and listings helpful and relevant. CTR also contributes to your keyword's expected CTR, which is a component of Ad Rank. Note that a good CTR is relative to what you're advertising and on which networks.

The global internet average CTR is . 05%. This means that a normal ad you see likely receives 1 click out of every 2000 impressions. A “good” CTR is any CTR that meets or exceeds the industry average of .

In comparison to impressions, it is more critical to measure clicks because they indicate engagement with your ad and tell you how many people have actually taken action. Digital marketers need to measure both impressions and clicks to optimize their campaigns.

PPC ensures you pay only for each person that clicks to your website, so this method is most effective for people who need genuine engagement and want to track clicks. PPM is best for brands with a limited budget and a small audience, such as startups or new business ventures.

You can see that most industries have an average click-through rate of between 4-6%. So a good Google Ads click-through rate is 6-7%+. 📚 Free guide >> 12 Secrets to a Higher Click-Through Rate (& Lower Costs!)

CTR is calculated simply as the number of clicks divided by the number of impressions for a given time period. For example, if you have 1000 impressions and 30 clicks, the CTR is 3%.

Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions). It is expressed as a percentage. The formula to calculate CTR is (clicks / impressions) x 100.

The ad impression for the first ad is counted as “one” already, but it will get two clicks when you re-enter it. This results in the CTR of 200%.

Does high CTR mean low CPC? ›

Obviously, CTR is important in PPC marketing. A higher CTR means a higher Quality Score, which reduces your CPC and improves your ad rank. But it goes much further than that. A remarkable CTR is not only the most important thing in AdWords, but it is also extremely important for other marketing channels.

What is a Bad Average Click-Through Rate? A bad average CTR is generally anything below 1% for search engines and even lower for display or social ads.

If you're wondering what the average click through rate is, looking at all industries shows an average CTR of 6.64% for search and 0.57% for display. A CTR higher than the data showed in the table above for each industry can be considered a good CTR (or, at least, higher than average).

One of the common reasons for high impressions and no clicks could be a lack of ad relevance. Google's algorithm aims to provide users with the most relevant search results, and this includes ads. If your ad isn't matching the intent behind a user's search, they're less likely to click on it, even if it's visible.

If your impressions are high, it's a good sign that your content is being displayed in people's feeds regularly. If it's low, it should signal to you that you need to increase engagement across the platform.