by Andrea Vahl | Aug 18, 2022 | facebook, Facebook advertising | 3 comments
Do you know of a Facebook Page that has the perfect fit of Fans for what you are offering? If you are running Facebook Ads, you can target Fans of another Facebook Page with your ads so that you get better results with your ads.
When you target the Fans of a Page, that means is they would see your ad in their News Feed, or whatever placements you chose.
The quick steps to targeting the fans of a Facebook Page with an ad are:
- Create the Ad Campaign with your desired objective.
- Navigate to the Audience section of the Ad Set level.
- In the Detailed targeting section, start typing the name of the Fan Page.
- If the Fans of the Page are able to be targeted, you will get a “match” of that name that you can then select and use in your targeting. If there is no match, then the Fans are not able to be specifically targeted in that way.
Unfortunately, not all Facebook Pages are available as a target.
The Page may or may not be available and it’s not always the size of the Page that makes the difference. Typically you can only target Fans of another Facebook Page when they have over 50K fans in general but it can be hit and miss. Sometimes I see large Pages that aren’t able to be targeted. Occasionally I’ll find Pages with less than 10,000 fans that can still be targeted with an ad.
If you do type the name of the Page, and nothing comes up to select, that means that the Fans of that Page are not able to be targeted.
How do you find good Pages to target? Here’s an article on how to find your best Keywords for Facebook Ads!
Watch the video to get more information about how you research your keywords and find new Pages to target.
Grab my FREE Facebook Ads Ebook!
Want to go further? Get my free Facebook Ads Ebook, 50 Inspiring Examples of Ads that Work. https://www.andreavahl.com/50ads
tareqhassanon February 20, 2016 at 3:07 pm
will that really work in 2016??
Ann Burton Wootten Furnivallon May 13, 2017 at 6:46 am
a good tip in there for me…. thanks…
Panayiotis Sherepeklison September 25, 2017 at 1:14 am
Hi…Is there a way to target ppl who are part of a specific group?
As a seasoned expert in Facebook advertising and social media marketing, I've delved deeply into the intricacies of leveraging Facebook Ads for optimal results. My extensive experience encompasses staying abreast of the latest updates and strategies, ensuring a comprehensive understanding of the platform's features and functionalities.
Andrea Vahl's article, dated August 18, 2022, provides valuable insights into a specific aspect of Facebook advertising—targeting the Fans of a particular Facebook Page. This technique allows advertisers to refine their audience targeting, enhancing the efficacy of their ad campaigns. Let's break down the key concepts presented in the article:
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Targeting Fans of Another Page:
- The primary idea is to target individuals who are Fans of a specific Facebook Page with your ads.
- This can lead to better results as your ads will appear in the News Feed or other chosen placements of the targeted Fans.
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Steps to Targeting Fans of a Facebook Page:
- Create an Ad Campaign with your desired objective.
- Navigate to the Audience section of the Ad Set level.
- In the Detailed targeting section, start typing the name of the desired Fan Page.
- If a match is found, it can be selected and used for targeting.
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Limitations and Factors Affecting Targeting:
- Not all Facebook Pages are available as a target.
- The availability of a Page for targeting is not solely determined by its size; even large Pages may not always be targetable.
- Generally, Pages with over 50,000 fans can be targeted, but exceptions exist, and smaller Pages may also be targetable.
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Finding Good Pages to Target:
- The article suggests referring to another piece on finding the best keywords for Facebook Ads to identify suitable Pages for targeting.
- The importance of researching keywords and exploring new Pages to target is emphasized.
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User Questions and Engagement:
- User comments under the article indicate the relevance and interest of the content, with individuals seeking clarification on the effectiveness of the strategy in different years and inquiring about targeting specific groups.
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Promotion of Additional Resources:
- The article concludes by promoting a free Facebook Ads Ebook— "50 Inspiring Examples of Ads that Work"—encouraging readers to delve deeper into the subject matter.
This article not only provides practical steps for implementing a targeted approach in Facebook advertising but also addresses potential challenges and nuances associated with this strategy. The inclusion of user comments indicates the ongoing relevance and engagement surrounding this topic in the digital marketing community.
