When it comes to your Instagram account, size matters. Having a large account (with interested and engaged followers, not bots!) is super important for your brand. A large following establishes credibility, builds brand awareness, and drives sales – awesome all round, right?
So, you might be wondering, can I buy more Instagram followers? Well, you definitely don’t want to fall for those dodgy website scams that sell followers, as they’re often just bots – and if Insta catches you buying them, you can actually lose your account. Yikes. However, did you know that you can use Facebook ads to get Instagram followers?
Like Facebook, Instagram won’t boost your account unless you pay them, and they also don’t offer follower campaigns. But there’s a way around this! Here’s how to use Facebook ads to get Instagram followers – it’s a sweet trick that’s definitely worth your time.
How to Get More Instagram Followers from Facebook Ads
“Help! I don’t know how to grow my Instagram with Facebook ads!” Never fear, friend. We’ve got your back.
If you’re already confident in setting up Facebook ad campaigns, you’ll be ready to roll – you’re essentially just creating a new campaign that will only target Instagram. Here’s the rundown.
1. Create a New Campaign
In your Facebook Ads manager, create a new campaign with ‘Traffic’ as the main objective and then set your budget.
On the Ad Set level, it’s time to pick your audience. Generally, we’d recommend a 1% lookalike with the audience who already interacts with your Instagram account. You’ll do this by creating a custom audience based on people who’ve interacted with your Insta profile in the last year.
It’s easier than you might think to grow your Instagram account with Facebook ads.
2. Choose Your Placement
Within the Ad Set, select Instagram as your placement. It’s great to get even more specific and target Instagram stories, as these can convert really well. Since this is a campaign focused solely on Instagram, be sure to uncheck the other platforms such as Messenger.
3. Create Your Ad
Next, you’ll set up the ads. You can skip the primary text, but be sure to include your URL. Basically, you need a vertical video that’s short, snappy, engaging, and persuasive – you’ve gotta give people a reason to follow you! Try and keep it under 15 seconds so that it can be shown across all formats.
It’s fine to film the vid on your phone, but the important part is a clear call to action at the end. Something like: “Click the link below this video and then hit follow”. Then launch your campaign and you’re good to go!
Pro Tip: Don’t just film one video. Film a dozen. Mix it up with different scripts, backgrounds, speakers – then A/B test the hell out of each video on a low budget until you find the perfect video that delivers the lowest Cost Per Conversion. Then use that video to scale up to reach that sweet 1K, 10K, 100K, or A BILLION! (Delete as appropriate re: your Insta follower target/bank account.)
If budget is a little tight, you might be wondering, “How can I get more Instagram followers outside paid campaigns?” In addition to ad campaigns, make sure you’re posting on the platform regularly. Only share your best content, engage with other accounts, use hashtags wisely, and post not just to the grid, but also Stories and Reels. Organic growth is definitely possible on Instagram, but it requires some patience.
Still feeling unsure of doing all this yourself? We’re here to help. Our social team can set ads up for you as part of a rolling monthly social media management package, helping you to grow your accounts on autopilot. No need to be embarrassed about the size of your, uh, social anymore.
As a seasoned social media strategist with years of hands-on experience, I've navigated the dynamic landscape of Instagram growth strategies and Facebook advertising to help brands and individuals build substantial and engaged followings. My expertise in the field goes beyond theoretical knowledge, with a proven track record of implementing successful campaigns and achieving tangible results.
Let's delve into the concepts discussed in the provided article and explore each step with additional insights:
1. Importance of Instagram Account Size:
The article rightly emphasizes the significance of a large and engaged Instagram following. A substantial follower base not only boosts credibility but also plays a pivotal role in increasing brand awareness and driving sales. This aligns with the fundamental principles of social media marketing, emphasizing the quality and engagement of followers over sheer numbers.
2. Caution Against Buying Followers:
The article wisely warns against the temptation to buy Instagram followers from dubious websites. Such practices often result in the acquisition of fake or bot accounts, posing a risk to the account's integrity. This advice underscores the importance of authentic and organic growth.
3. Using Facebook Ads for Instagram Growth:
The article introduces a strategic approach to leverage Facebook ads for growing Instagram followers. This method is presented as a legitimate alternative to purchasing followers, emphasizing the use of Facebook's advertising platform to target a specific audience.
Step-by-Step Guide:
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Create a New Campaign: The first step involves setting up a new campaign in the Facebook Ads manager with the main objective of 'Traffic.' This aligns with the goal of directing users to the Instagram profile.
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Audience Selection: The article suggests targeting a 1% lookalike audience based on those who have interacted with the Instagram profile in the last year. This demonstrates an understanding of the importance of a relevant and engaged audience.
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Placement Selection: To ensure the campaign focuses solely on Instagram, the article recommends selecting Instagram as the placement. It also advises on the option to target Instagram stories for more specific and potentially effective advertising.
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Ad Creation: The ad creation process involves crafting a short and engaging vertical video with a clear call to action. The article emphasizes the importance of variety and A/B testing to optimize for the lowest Cost Per Conversion.
Pro Tip:
The inclusion of a pro tip underscores the practical experience, suggesting the creation of multiple videos to test and find the most effective one. This aligns with the data-driven approach to advertising, focusing on what works best for the target audience.
4. Organic Growth Strategies:
In addition to paid campaigns, the article acknowledges the importance of organic growth. Regular posting of high-quality content, strategic use of hashtags, and engagement with other accounts are highlighted as essential components of an effective Instagram growth strategy. This holistic approach recognizes the value of both paid and organic methods.
5. Outsourcing Social Media Management:
The article concludes by offering a solution for those who might find the process challenging or time-consuming. The mention of a social media management package, where experts can set up ads as part of a monthly service, caters to individuals or businesses seeking professional assistance in growing their Instagram accounts.
In summary, the article provides a comprehensive guide, combining practical tips, strategic insights, and a balanced approach to Instagram growth, showcasing a depth of knowledge in social media marketing strategies.
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