Investing for Kids: What Age is Right to Start & How to Get Started? (2024)

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With markets doing phenomenally well in the last few years, lots of parents are thinking of ways to give their kids a head start on saving and building wealth. Money markets and certificates of deposit offer rates barely higher than inflation, and don't offer a lot of potential for significant growth. Exposing for kids is a great way to give them that first taste of managing their finances like an adult. Here's all about investing for kids.

In this Guide:

The Perfect Age to Open an Investment Account for Kids

Any age is a perfect age to start a child's investment account, but kids will learn the most from the account around age eight or older. The benefit of starting at a younger age is that the account has more time to grow.

If you want to get your child hooked on investing and watching their account values grow over time, the rules are the same as for adults: more time in the market equalsmore growth long-term. As they progress through their preteen years into high school, you canmake a point to review the account values with your child and review any stock splits or dividends as they occur.

My parents started a small mutual fund account for me when I was around eight or nine years old that initially had just acouplethousand dollars in it.

I kept the investment account and never touched it. Today, 25 years later, the account value is over $10,000. Over the years I was able to watch the investment value grow, and watch the stream of dividends increase slowly but consistently over time.

Some years the fund's value would drop, while other years the fund would perform very well. While still a kid, I had the opportunity to observe the market in action and watch my own investment grow. What a great way to learn about the market!

How to Expose Your Kids to Investing?

Exposing kids to investing in the market at an early age might also encourage them to focus on building wealth through investments as adults.

It might seem tough to get kids interested in stocks and bonds when there’s Minecraft and soccer competing for their time. But don’t be discouraged! Here are a few ways you can get your kids started with investing. They may even have fun in the process! Here's how to do it:

1. Talk Openly and Consistently About Investing

Setting an investing foundation under your kids starts with explaining to them what this investing thing is all about. Don’t limit this to a one-time conversation. Keep the door open for future chats about money in general. When the stock market is in the news, talk about how that affects your holdings. Ask your children for their thoughts to help them start thinking critically about how investing works.

Skip the jargon and go for the big picture. Outline basic terms like “stocks,” “bonds,” “returns” and “portfolio” to give your child a broad view of how investing works. The more you can make it relevant to their life, the more engaged they’ll be, so don’t shy away from explaining how investing generates money to pay for things like their soccer team or the house you live in.

Here’s a great story your kids will love to hear about: A couple of years ago, Motif held a competition among university investing clubs to see who could create the best motif. (Motif is a popular online discount stock broker that specializes in investing based on themes. You can create your own “motif” by picking up to 30 stocks or ETFs.) What those college teams didn’t know is that a group of 6th graders from Fargo, North Dakota, entered as well… and beat the pants off everyone else. The team, “Carlson’s Math Minions,” realized a return of 21.6%. The second-place winners, from the McIntire Investment Institute, got 18.5%. And during the same time frame, the S&P 500 realized only 10.2%

If your children want to have a go at creating a kid-powered basket of stocks, why not have them help you design a motif too?

2. Keep It Real

How did those kids from Fargo beat the market so soundly? Maybe it had to do with the fact that they took a page from Warren Buffett’s book and picked companies that they knew — like Netflix and Under Armour.

A great way to keep your kids excited about investing is to keep relating it to their lives. When they’re 8 or 10 and you’re just beginning to talk about money and investing as a concrete topic, use toy companies like Hasbro and Mattel to explain the basics of it all to them.

When they’re teenagers, you might switch your examples to film companies that are creating the movies they go see with their friends or Netflix (the couch-potato teenager’s best friend) or their favorite hangouts, such as Dunkin’ Donuts or Starbucks.

3. Open Custodial Account to Invest Alongside Your Kids

Besides Motif and Stockpile, there are many other online brokers that offer a way for parents to invest alongside their kids.

They do this with something called a custodial account. The child is the owner of the stocks purchased, but the adult has the legal responsibility of the investing account. When your child reaches 18, the account becomes fully theirs.

With this kind of account, you can get your child involved in investing on their own. Not only is this a well-designed way to educate your child, but you are also handing them wealth that will someday be theirs. You’re handing your child the opportunity to learn and get a head start on investing.

Here’s a list of the brokers we’ve reviewed that have custodial accounts:

  • Ally Invest
  • TD Ameritrade
  • E*TRADE
  • Fidelity Investments
  • Merrill Edge
  • Stockpile
  • TradeStation
  • Vanguard
  • Charles Schwab

In addition, micro-investing apps Acorns and Stash offer custodial accounts, so you can get your kids started for as little as $5. With micro-investing, your purchases are rounded up and the spare change is invested in an exchange-traded fund (EFT). This is a great way to set aside some money for your kids without even realizing it!

Using Investment Accounts for Kids as an Educational Opportunity

For thoseparents without hundreds of thousands of dollars needing sheltering from the tax man, the bestreason for opening an investment account for their kids will be to share the wonders of investing in the stock market with their offspring. Kids are great at learning by doing.

You can stick your favorite investment book in front of them and guarantee that within five minutes they will be sliding away from you trying to clean their room, mop the floor, or do anything to avoid reading an investment book. Don't worry, some adults are like that, too!

At first, skip the investment books and lectures and start off the investing experience with something simple. A test account through a stock broker such as TD Ameritrade could be a nice starting point. Then purchase of a few shares of a company they like to get them excited about owning equities. If they are young and still intoDisney movies and characters, have them research DIS and make that the first purchase.

For those kids old enough to own a cell phone, they might want to buy Apple (AAPL) or Google (GOOG) depending on their choice of phone operating system.

Around age eight, kids shouldbe able tounderstand an account statement and look at their investments online. They can look at the number of shares they own and multiply the number of shares by the stock price to see the total value of that holding. Aside from exposing children to investing concepts at an early age, an investment account can lure kids into practicing addition, subtraction, and multiplication!

By the time kids are 11 or 12 and in middle school, they should be able to understand basic business concepts and look at company balance sheets (with a parent looking over their shoulder) to dig deeper into the financials of companies they own.

More advanced investmentconcepts like setting limit prices and looking at bid/ask spreads on individual stocks are appropriate for children entering their teen years.

Kid's Investment Account as Tax Savings Tool

Parents can shield investment income from taxation by placing it in a child's name. If the main goal of opening an investment account for your kid is to save on taxes, then it is appropriate to open an investment account at any age.

Under the IRS's “Kiddie Tax” rule, the first $1,000 of investment income is generally tax free for children without other income. The next $1,000 of investment income will be taxed at the child's usually lower income tax rate.

That second $1,000 may be taxed at 0% or 10% depending on whether the dividends are qualified and whether capital gains are short-term or long-term. After the first $2,000 in investment income, the child's investment income is taxed at the parent's marginal tax rate.

Altogether,the Kiddie Tax ruleoffers tax breaks on up to $2,000 of investment income per child, with income above that level being taxed at essentially the same rate as it would be if earned by the parent.

Remember, this is a tax break on $2,000 of investment income, so the amount of invested assets from which tax can be shieldedis much greater. For example, a $66,000 portfolio with a 3% dividend yield and no capital gains will produce just under $2,000 of investment income. With multiple kids, parents could “shelter” the income from a six figure investment portfolio.

Using an investment account as a tax shelter can get tricky, as the tax calculationsunder the Kiddie Tax rule can be complicated. In addition, the gift tax could be triggered if large amounts of money are being transferred back and forth between the parent's account and the kid's account.

However an investment account can be appropriately opened in the kid's name if you are genuinely saving for the kid's future. For example, college savings could be held in the kid's investment account if a 529 isn't desirable for whatever reason. A bequest from a grandparent to a child could be invested in a kid's investment account.

Disclosure: I holdshares of all securities mentioned in this article through index fund investments.

Disclaimer - Paid non-client endorsem*nt. See Apple App Store and Google Play reviews. View important disclosures.

Investment advisory services offered by Stash Investments LLC, an SEC registered investment adviser. This material has been distributed for informational and educational purposes only, and is not intended as investment, legal, accounting, or tax advice. Investing involves risk.

¹For securities priced over $1,000, purchase of fractional shares start at $0.05.

²Debit Account Services provided by Green Dot Bank, Member FDIC and Stash Visa Debit Card issued by Green Dot Bank, Member FDIC. pursuant to a license from VISA U.S.A. Inc. Investment products and services provided by Stash Investments LLC, not Green Dot Bank, and are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value.” because the article mentions the debit card.

³You’ll also bear the standard fees and expenses reflected in the pricing of the ETFs in your account, plus fees for various ancillary services charged by Stash and the custodian.

⁴Other fees apply to the debit account. Please see Deposit Account Agreement for details.

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Investing for Kids: What Age is Right to Start & How to Get Started? (2024)
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