Make an impression with 'rule of 12' (2024)

Remember the “Rule of 12/12/12” to make a good impression on everyone you meet:

Consider yourself on stage from 12 feet away. For example, when you first enter a room or approach a group at a business function, others will size you up from that distance. Tip: Give yourself a confidence boost as you approach by mentally playing your “theme song,” or one that makes you feel like a million bucks.

Focus on your body’s top 12 inches, since that’s what other people will be doing. People first notice your face and its expression, once you’ve gotten closer. Maintain eye contact, and make an effort not to distract others with nervous movements.

Make your first 12 words powerful. If you’ve wowed them so far, you’ll reinforce that impression when you speak. Give them a reason to know you better by asking a thought-provoking question. Example: “That was an interesting program. What did you think about it?”