Our history - Red Hat brand standards (2024)

Red Hat® Inc. began when a small businessman met a geek at a tech conference. Marc Ewing was the geek—hacking, debugging, and spinning his own distribution of Linux® on CDs from his home in Raleigh, North Carolina.

Bob Young was the businessman—running a computer supply catalog business out of his home in Connecticut. He noticed a growing interest in Linux, so he began to buy Ewing’s CDs. Young sold out of them so many times that he and Ewing joined forces, and Red Hat Software was born in 1995, with Young as CEO.

The name Red Hat came from Ewing’s experience in his college computer lab. He would wear his grandfather’s red Cornell lacrosse cap, and people would say, "If you need help, look for the guy in the red hat."

Instead of protecting trade secrets and filing patents for expensive proprietary products, Red Hat took a radically different approach to software: a stable, accessible distribution of a constantly evolving, community-developed operating system called Linux.

Red Hat believed that open collaboration was the best way to create software. It saw itself as an upstart charging the gates of a closed, monopolistic technology industry, and this view was represented in the creation of the Shadowman logo.

Part superhero, part rebel, and part private detective, Shadowman captured much of Red Hat’s early market strategy—sneaking past the barriers built by proprietary technology companies and bringing open source into datacenters.

For many years, Red Hat Linux was a boxed product sold alongside Microsoft Windows and Lotus Notes in retail stores. Like other software companies, Red Hat released a new version every six months or so—hoping customers would buy it for the new features. While the development model was innovative, the business model wasn’t.

In 2001, Red Hat stopped the distribution of boxed Red Hat Linux, its primary source of revenue. Instead, affirming its trust in open source once again, Red Hat introduced an enterprise edition that would be sold on a subscription basis.

Red Hat Enterprise Linux became the company’s flagship product, an offering to the world’s most demanding datacenters. A freely available, community version of its Linux operating system would continue to be developed and supported under a new name: Fedora.

Matthew Szulik, then CEO and a tireless open source evangelist, believed in Red Hat’s role as a catalyst for change in the technology industry. In 2006, he charted what would become Red Hat’s vision:

To be the defining technology company of the 21st century, and through our actions, strengthen the social fabric by continually democratizing content and technology.

To be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.

In 2012, Red Hat became the first open source technology company to surpass more than US$1 billion in revenue. In 2016, Red Hat exceeded US$2 billion in revenue.

The company’s tremendous growth and expanding portfolio precipitated an update of the corporate logo and brand systems. Red Hat was no longer an upstart "secret agent" of change, but the world’s leading provider of enterprise open source solutions.

In 2018, the Open Brand Project began the process of creating the Red Hat logo used today: an unambiguous, bold, bright red fedora that best reflects the company’s reputation of openness, inclusivity, authenticity, and helpfulness.

In 2019, Red Hat and IBM joined forces in one of the largest software acquisitions in history. The move aided Red Hat’s efforts to bring open source innovation to an even broader range of organizations and scale to meet the need for hybrid cloud solutions that deliver true choice and agility. But Red Hat is still Red Hat, operating as an independent subsidiary, guided by the same values and principles that have always guided its brand.

In early 2020, Paul Cormier was named President and CEO of Red Hat. His leadership solidified the company as an industry leader and paved the way for the open innovation that is at the heart of Red Hat’s open hybrid cloud strategy.

In July of 2022, Matt Hicks succeeded Cormier as President and CEO. Hicks previously served as Executive Vice President of Products and Technologies, where he was responsible for the entirety of Red Hat’s product strategy and engineering. With more than 25 years experience in Linux, a background in computer engineering, industry vision, and business acumen, Hicks is well-regarded for his work with customers and partners to solve the next generation of IT challenges with open source.

In 25+ years, Red Hat has grown from a small, home-based business into the world’s leading provider of enterprise open source solutions. Today, more than 90% of Fortune 500 companies rely on Red Hat, and its products and solutions are trusted on a global scale.

Starting with the revolutionary foundation of Red Hat Enterprise Linux, Red Hat has built a broad portfolio spanning a full, modern IT stack, including hybrid cloud infrastructure, middleware, agile integration, cloud-native application development, and management and automation solutions. As always, everything continues to be made the open source way.