What are the Best Times to Post on Facebook? (2022 Update) (2024)

FAQs

What time should I post on Facebook 2022? ›

Hootsuite. According to Hootsuite, which analyzed over 30,000 social posts to find its data, the universal best time to post on Facebook is 8 am -12 pm on Tuesdays and Thursdays.

It is generally recommended to post 1 time per day, and no more than 2 times per day. In fact, some studies have even found a drop in engagement if you're posting more than that… so don't get too post-happy. Aim for quality over quantity. The average Facebook Page shares 1.55 posts per day.

What Is The Best Time To Post On Facebook For Maximum Exposure? The top three best times to post on Facebook for maximum exposure are 9:00 AM, 7:00 AM, and 10:00 AM.

The peak traffic on Facebook is observed the highest in the early afternoon between 1 P.M. and 3 P.M. as folks turn to their lunch break. Posting at 1 P.M. will get you the most shares, and publishing at 3 P.M. will give you the most clicks.

Your Content Doesn't Inspire Engagement

This means that you don't have a lot of time to capture the attention of the users browsing their feeds. If your post isn't engaging enough, they aren't going to do more than skip it. Therefore, it is important to make sure that every content you share inspires engagement.

Why are my Facebook posts not being seen by friends? ›

Facebook doesn't show your post to all your friends. Instead, Facebook shows it to a small sample, and if those people like or comment, it will show your post to more people. But you don't know which of your followers Facebook is going to show it to or if this post will be of interest to them.

Number of Facebook users in the world (monthly active users): 2.934 billion (July 2022) Number of people who use Facebook each day (DAU): 1.968 billion (July 2022) Share of Facebook's monthly active users who log in each day: 67% (July 2022)

The best times to post to social media in 2022 are 7:00 PM, 3:15 PM, and 8:41 AM in your target audience's time zone. The best hourlong periods to post on social media are 9:00 AM, 7:00 PM, and 10:00 AM in your target audience's time zone.

How long should your update on Facebook be? Many studies have found that a Facebook status that has about 40-80 characters perform best. As a matter of fact, an Express Writers Infographic found that posts that are only about 40 characters (or even fewer) generate 86% more engagement than longer posts.

Facebook's 20% rule stated that no more than 20% of an ad's image could be occupied by text. While it's still a guideline today, it's no longer enforced or a reason that ads get outright rejected. Much to marketers' delight, the social network decided to do away with the “20% text rule” in 2021.

The overall best day is Wednesday. You will get the most consistent engagement on weekdays from 9 am–3 pm. The worst day is Sunday, which sees the least amount of engagement. You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day.

To find out the best times to post for your social media account, sort your posts by your desired metric, such as likes, impressions, or engagement rate. Then see when the top posts were published or if any times keep coming up for your top posts. Note down the times. These are your current best times to post.

We analyzed over 30,000 social media posts to see if certain days and times universally get more engagement than others. Here's a quick summary of what we found: The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

How many followers do you need on Facebook to make money? The more followers you have, the easier it is to make money. Most of Facebook's new monetization features (including in-stream Facebook ads and fan subscription services) are only available to Facebook pages with more than 10,000 followers.

Join or create relevant groups.

By posting as your Page in groups relevant to your business, you can reach people interested in what you do and increase your Page following. If you don't find any suitable groups, you can create your own to build a community and increase engagement with your business Page.

What happens when you get 1000 followers on Facebook? ›

having 100 followers means six people would see your post. having 1,000 followers means 60 people would see your post.

That being said, you do still need to have a fairly decent amount of followers. No one's going to pay you anything just to make Instagram reels or TikToks that only your friends will watch. But you only really need to reach around 1,000 followers to be able to start making a small amount of money.

Your follower total is a stronger indicator of the number of people who would like to see your content in their feeds, which is why we track follower count at MIT. In summary, liking a Facebook page is a public display of support, while following a Facebook page indicates interest in receiving your content.

Does Facebook pay for followers? Facebook doesn't pay for followers, but having a lot of followers on your Facebook page does help you earn more money when you monetize your content.

“Liking” your own posts gives those posts a little extra nudge in terms of engagement. Having at least one “Like” draws attention to a post and gives it a little extra perceived importance in the minds of your friends and page “Likers”.

Unrelatable Content. A major reason your photos aren't getting likes on Facebook is that the content isn't relatable to anyone. If you post pictures of doing drugs or being high, for example, not a lot of people are going to like it. They simply can't relate to the subject.

Remember: Avoid using pain points or "negative" words like diet, weight loss, fat, depression, anxiety, stress, fear, overwhelm, terrified, etc... The solution: Use positive language instead.

The visibility of your own posts is affected by the way in which you configure your privacy settings. Typically, only your friends will be able to see the posts you make through your Facebook account. You can configure this when you make an individual post or from within your overall account settings.

What content works best on Facebook 2022? ›

There's no disputing it: video is the champion of all content on Facebook. In fact, video performs better than any other form of content on the platform. Videos are incredibly engaging, they promote interaction, and they're highly shareable.

The US population reached 332 million people in 2022, meaning 54% of all Americans have a Facebook account (including actual infants). Infants aside, 69% of Americans over 18 are on Facebook, including 77% of people ages 30-49.

Starting in July 2022, the Ad Meta Library will include summaries of targeting information for these ad categories. The data will be made available to vetted academic researchers. The goal is to study social media's impact on society (with measures to protect individual users' privacy in place).

American Marketing Association

For posts made in the evening, there was an 11.1% increase in engagements compared to posts in the afternoon. Findings also suggest that the impact of the day, targeted content advertising, and content type affects social media engagement.

Social Audio Will Become More Popular

More than 74% of businesses indicated in Hootsuite's 2022 Social Media Trends survey that they're planning to invest in audio-only content in the next year. The same survey revealed that hosting an audio live stream as a thought leader was the most popular strategy.

How Often to Post on Facebook. Most studies agree that once per day is optimal, with a maximum of two posts per day. Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. At a minimum, you should post to your Facebook Pages 3 times per week.

A successful Facebook post has a clear call to action. It asks people to follow through in a specific way using words such as “subscribe now,” “share your ideas,” or “tell us what you think.” Use specific language but be realistic: you can't expect people to write an essay about how great your product is.

Articles length: 1,900 to 2,000 words

These posts, on average, received 42,505 views, 567 comments, and 138,841 likes. He discovered that articles with more words perform better. “Posts between 1900 and 2000 words perform the best,” writes Shapiro.

With roughly 2.96 billion monthly active users as of the third quarter of 2022, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone.

How can I find out when my audience is most active on Facebook 2022? ›

Visit the Posts tab and scroll down to When Your Fans Are Online. In this graph you'll see the days and times your fans are on Facebook.

You can schedule Facebook posts ahead of time, right from your Facebook Page. Just find a chunk of time when you can create a few posts at once and schedule multiple posts in one go.

The number of daily active users in the U.S. and Canada has fallen in the past two years, from 198 million in mid-2020 to 197 million in the second quarter of this year. Globally, user numbers are up about 10% over that stretch and are expected to increase 3% a year through 2024, according to FactSet estimates.

Tap in the top right of Facebook. Scroll down and tap Most Recent. Learn the difference between top posts and most recent posts in Feed.

A Facebook researcher found in early 2021 that teenage users on Facebook's app had declined 13% since 2019 and projected that the figure would continue to plummet 45% over the next two years.

No, Facebook doesn't let people track who views their profile. Third-party apps also can't provide this functionality. If you come across an app that claims to offer this ability, please report the app. Was this helpful?

Facebook took away the ability to schedule posts directly from their publisher in early 2019. So, Facebook now directs you to publishing tools. Once you get to the Publishing tools page, Facebook will take you to the Creator Studio from where you can schedule and publish.

Go to your Page. Click Publishing Tools. Click +Create then click Share now and select Backdate from the dropdown. Select the year, month and day in the past that you want the post to appear on your Page's timeline.

At that time, it was possible to switch back to the old Facebook layout. But that option has now been removed. So I've updated the information below. Since I originally posted this, most Facebook users have been switched over to the new layout, and the option to switch back that I describe below has been removed.