What can Automated Bidding Help an Advertiser Improve? - (2024)

Automated bidding is a great way to improve a campaign performance because the advertiser does not have to monitor it constantly. They can set up the rules and let Google do the rest. With Google Ads automation, you save time and improve your campaigns without needing to monitor them constantly.

Bidding on PPC ads can be very time-consuming. You have to constantly monitor your ads to make sure they are set up correctly and getting spent.

What is automation in Google Ads?

Automation is one of the tools available for automated bidding. Automated bidding can be used to set up rules that are based on your criteria. When those rules are met, you will create a bid strategy that adjusts your bids according to the rule.

Here is an example:

You have noticed that people search on Google more often when using the computer at home, versus when they are using their mobile phone or tablet. You set up a rule for your ads that says to increase your bids by 10 percent during the hours of 6 pm – 9 pm on weekdays on a specific device.

Why are bidding strategies important in Google Ads?

You cannot ignore the importance and benefits of Automated Bidding. Bidding strategies in Google ads are essential in several ways. You want to make sure that you are bidding enough to be noticed, but you do not want to overspend on clicks.

A crucial part of getting the most out of your budget is ensuring that ads are showing in the most relevant positions.

You also want to ensure that your ads are showing when you are getting the most conversions.

For example, if people searching for flights on their mobile devices are converting at a higher rate than those using desktop or tablets, it might be wise to change the time of day that your ads are shown based on how often people search for flights using different devices with different timings.

Depending on your objectives for running PPC ads you might want to include rules that say when to pause your campaigns if they aren’t getting any impressions or trigger a remarketing campaign.

Bidding strategies ensure that your ads are showing in the right positions and not wasting spending. A bidding strategy will set you up to succeed in your campaign.

Automated bidding in Google Ads can be a great way to take advantage of all that PPC has to offer. It’s important to remember that automated bidding is not an exact science, so your bids might need some refinement along the way, but it will give you more control over how your PPC ads are shown.

What can automated bidding help an advertiser improve?

• Automated bidding can be a great way to help an advertiser improve their campaign. You can set up rules that will increase or decrease your bids depending on the time of day, location, and other factors. For example, you may want to bid higher during certain hours if those are peak times for traffic from people searching from home.
• With automated bidding, you can set up a strategy to ensure that you aren’t spending more than is necessary. This ensures that your ads show when they will have the most visibility and gets it in front of as many people as possible.
• Since you can set up rules based on your objectives, it is good to know what those are before starting. For example, if your goal for running PPC ads is to increase conversions or leads, you may want to consider setting up rules that say when to pause the campaign if it isn’t getting any impressions recently.
• By taking advantage of automated bidding, you can set up a smart strategy that allows your ads to be shown when they are most relevant and ensures that you aren’t overspending on clicks. Automated bidding can be a great way to optimize your campaign and help you get the most out of your PPC ads.
• Automated bidding is simply using rules to set upper and lower bounds for bids based on conditions you set up. These can include location, time and device, and even targeted keywords. Automation makes it easier for you to optimize and scale search campaigns. And when done correctly, it gives you a much better chance of not overspending and underperforming.
• With the right set up using automation in Google Ads can save time, improve performance and spend less money on clicks and more on conversions.

Which tool should be used for Google Ads performance tracking?

PPC Signal is a best tool used by many digital marketing experts. This tool has an amazing and easy to use interface.

As you can see in the above image, each tile on the dashboard is representing a unique signal. These are such alerts which you should never ignore.

Although you are using automated bidding in your Google Ads campaign still you should not ignore to monitor campaign performance analysis regularly. If anything is happening bad you will find the signal in red text.

This tool even will give you signal if something positive or good happens too, that is also needed to know so that you can keep in mind the strategies you adopted for this are good enough to be used in future for other campaigns.

Now just imaging you have multiple campaigns with multiple ad groups and each ad group has lots of keywords. Will you be able to give time to these campaigns and analyze the data regularly and then will implement the strategies based on the data. Of course, it is hard to do but this tool is a gem and saves your time, effort and give you analysis in no time. Your focus remain on yourÂROI rather focus on the data analysis processes.

Wrap Up:

Automated bidding and bidding strategies are important to running successful PPC campaigns. These tools can help you improve your Google Ads ROI by spending more of your budget where it will get the most traffic, based on how much is being spent, and when those people are searching for what you offer as well as when they are most likely to convert.

These strategies can help you improve your campaign by ensuring that your ads are showing in the most relevant positions and when people are searching for what you offer.