So let’s dive into the basics of Revenue Operations. What it is. Why it was created. And, more importantly, how you can start taking steps to implement it in your organization.
Revenue Operations (RevOps) is a business function that aims to maximize an organization's revenue potential.
How? RevOps drives full-funnel accountability through the alignment of Marketing, Sales, and Service across your organization’s process, platform, and people.
When properly implemented, RevOps helps an organization rewrite internal operations, improve client acquisition, empower client delight, and establish a company culture focused on driving revenue.
Imagine for a moment that revenue isn’t just a byproduct of a great service or product. Instead, revenue is the result of your Marketing, Sales, and Service departments acting as one powerhouse growth team.
That growth team's mission? To relentlessly drive revenue to grow your business.
