by Jacob Cass
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Here’s my take on what makes a good brand:
A good brand has a clear focus, knows their target audience, has a defined mission, knows their competitionand USP, can identify their key values, tell their story and have a brand identity reflectiveof these goals, and does all of this consistently.
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A good brand:
- has a clear focus,
- knows their target audience,
- has a defined mission,
- knows their competitionand USP,
- can identify their key values,
- can tell their story,
- has a definedbrand identity,
- and is consistent with their voice.
What makes a good brand to you? See here for what makes a good logo.
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About Jacob Cass
Jacob Cass is a brand designer &strategist, educator, podcaster, business coach and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. Get in touch.
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1 thought on “What makes a good brand?”
Thank you so much for sharing this post.
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