Worst Deals on New Cars Right Now - Consumer Reports (2024)

If you have your heart set on buying a new car this year, be prepared to pay significantly more for some models—or choose one that isn’t in high demand.

The new-car market is recovering, with inventory and sales on the rise. But many cars, SUVs, trucks, and special-edition sports cars are still selling for well above sticker price.

In some cases, you might think it’s worth the extra money for your dream vehicle, even if it means greater depreciation over time. For other vehicles, it may be better to seek a suitable, more plentiful alternative.

We’re presenting the 10 cars, SUVs, and trucks that are selling the most over the sticker price based on data from TrueCar, a CR partner, starting with the highest and using specific trims as examples. Ford dominates the list this month, with Kia and Toyota also represented. (We omitted some high-priced models, such as the Cadillac Escalade, Ford F-250, GMC Hummer EV.) Every model here is selling for 7 percent or more over MSRP.

CR members will see ratings highlights and detailed pricing on specific trims and configurations. Keep in mind that this list doesn’t factor in Consumer Reports’ recommendations, nor do we endorse paying such premiums for a new car.

Of course, local pricing may differ. You can see the transaction prices for these and every other mainstream vehicle from the model pages by clicking through the ratings boxes below or searching via our interactive New Cars A-Z ratings.

For smarter buys, see the best deals on new cars and new SUVs now, and browse the list of the most discounted cars.

CR's Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find the vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

Ford F-150: 14% Over MSRP

Ford Ranger: 14% Over MSRP

Ford Mustang Mach-E: 13% Over MSRP

Kia Sportage Hybrid: 10% Over MSRP

Ford Maverick: 9% Over MSRP

Kia Sorento: 8% Over MSRP

Nissan Leaf: 8% Over MSRP

Toyota Tacoma: 8% Over MSRP

Ford Mustang: 8% Over MSRP

Toyota Supra: 7% Over MSRP

Worst Deals on New Cars Right Now - Consumer Reports (2024)

FAQs

How overpriced are cars right now? ›

But that's still 29% higher than the average pre-pandemic price of about $38,000 in February 2020. Used car prices averaged $31,556 in March, down from a peak of $32,889 in April 2022 but still 33% more than March 2020's $23,691.

Should I pay over MSRP for a new car? ›

The MSRP can be the starting point for negotiations, but if others are paying higher prices, it might be a time when paying the sticker price is acceptable. However, if the vehicle is in high demand — think of a brand-new or redesigned model — transactions well above MSRP are not uncommon.

Are cars still selling over MSRP? ›

Despite that, prices are still higher than they should be, as a new iSeeCars study found that the average new car is priced above MSRP, though they're slightly less painful than they were a year ago.

Which car brand breaks down the most? ›

Last year's least reliable company, Mercedes-Benz (M-B), stayed unreliable and was ranked the second least trustworthy behind Chrysler, which was given a woeful average predicted reliability score of 18 out of 100.

What vehicle has fewest problems? ›

What is the most reliable car brand?
  • Lexus. The son has dethroned the father from the top of the reliability rankings. ...
  • Toyota. Even though it was knocked to second place by Lexus, Toyota is not complaining. ...
  • Mini. ...
  • Acura. ...
  • Honda. ...
  • Jeep. ...
  • Volkswagen. ...
  • Rivian.
Apr 2, 2024

What not to say to a car salesman? ›

Eliminating the following statements when you buy a car can help you negotiate a better deal.
  • 'I love this car! ' ...
  • 'I've got to have a monthly payment of $350. ' ...
  • 'My lease is up next week. ' ...
  • 'I want $10,000 for my trade-in, and I won't take a penny less. ' ...
  • 'I've been looking all over for this color. '
Feb 14, 2021

Should I wait to buy a car in 2024? ›

"2024 is probably the best year since the pandemic to buy a new car," Mark Schirmer, director of industry insights at Cox Automotive, told ABC News. "2021 and 2022 were really difficult years. Dealers are talking about discounts again ... this was not happening 18 months ago.

Is now a good time to buy a car in 2024? ›

Experts say that 2024 will be the best year to purchase a new car since 2019. As interest rates slowly drop throughout the remainder of the year, payments will become more manageable. Don't overlook manufacturer rate promotions, as they can save you thousands of dollars.

How much can you talk a dealer down on a new car? ›

It is considered reasonable to start by asking for 5% off the invoice price of a new car and negotiate from there. Depending on how the negotiation goes, you should end up paying between the invoice price and the sticker price. Used cards. You tend to have more wiggle room with used cars.

How to avoid dealer markup? ›

How To Avoid Paying High Dealer Markups And Get The Best Deal On Your New Car
  1. Do your research.
  2. Know the invoice price.
  3. Get quotes from multiple dealerships.
  4. Avoid dealer-added accessories.
  5. Look for manufacturer incentives.
  6. Negotiate a discount.
  7. Pay attention to dealer fees.
  8. Get the price in writing.

Will dealers sell below MSRP? ›

You don't have to pay MSRP.

Dealers often advertise car sales as some amount “below MSRP.” In fact, very few vehicles are sold at MSRP. A price below MSRP isn't necessarily a great deal, though it's a good place to start negotiations.

What SUV has the biggest rebates right now? ›

Best SUV Cash Back Deals:
  • 2024 Ford Bronco Sport: $750 cash back.
  • 2024 Ford Edge: $1,500 cash back.
  • 2024 Ford Escape: $1,000 cash back.
  • 2024 Ford Expedition: $3,000 cash back.
  • 2023 Ford Explorer: $750 cash back.
  • 2023 Ford Mustang Mach-E: $1,000 cash back.
  • 2024 Honda CR-V: $750 cash back.
  • 2024 Honda HR-V: $500 cash back.
May 8, 2024

How to refuse dealer add-ons? ›

Point that out, and be clear and direct. This is not the time to beat around the bush. It might even have a declination box where you can sign that you reject the product offered. Remember, you can get most dealer add-ons for hundreds of dollars less elsewhere.

What is the best time to buy a car? ›

Best seasons to buy a car

Seasonally, the best time to buy a car typically coincides with the ends of sales cycles — the last days of the month, quarter, or fiscal year. Most dealerships and salespeople work on commission and have quotas to meet each cycle (month, quarter, and year) to net big bonuses.

What is the most unreliable luxury car brand? ›

Jaguar. The Jaguar X-type is one of the models known for unreliability for the brand. Few brands have had a fall from their pedestal of reputation like Jaguar has. Founded in 1922, they have gone through quite a few ups and downs.

Which car has the best reputation? ›

Lexus, Toyota, and Mini are the three most reliable brands in this year's annual auto reliability brand rankings, with the two Japanese brands swapping spaces from last year. The automaker Honda follows, with its luxury Acura brand coming in fourth and the mainstream Honda brand rounding out the top five.

Why does Kia have a bad reputation? ›

Why do Kias have a bad reputation? The Kia brand used to be known for cheap, low-quality automobiles. This is largely because when the brand first launched in the U.S., its vehicles experienced a high number of problems. Since then, Kia has improved its fleet, and the brand is now known for its exceptional reliability.

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