5 Types of Difficult Customers (and How to Handle Them Effectively) - Aventis Learning Group (2024)

May 19, 2021 in

No matter how extraordinary a service you provide, it’s important to remember that you can’t please everyone every time. Whether it’s a customer with heightened expectations, or an otherwise lovely person who happens to be having a rough day, you will inevitably encounter customers who are difficult to satisfy.

In this article, we are going to share with you the 5 types of difficult customers you may encounter in the future and recommendations on how to effectively help them and solve their issues.

1. The Demanding/ Bully/ Aggressive Customer

This type of difficult customer is quick to anger, overly aggressive, highly critical, rude, arrogant and often verbally abusive.

They think their needs and demands are superior to everybody else’s. They scream, complain, abuse and may often get physical to get what they want.

How to handle the demanding/ bully/ aggressive:

It doesn’t really matter whether you’re right or wrong, bullies don’t care about your explanations. So, the best way to handle them is to calmly and confidently apologise for the ‘problem’ and tell them you’re willing to solve the problem if they calm down and tell you exactly how you can help.

Don’t ever join them in a shouting match or try to match their aggression. Respond politely to them without raising your voice and never take their insults and criticisms personally. Try to understand why they are frustrated and wait for them to regain composure. When their anger has subsided, take the opportunity to apologize and offer a solution. ‘Converted bullies’ can become very loyal customers and ambassadors of your business.

2. The Complainer

Generally, customers complain. And it’s a good thing because complaints can be a very rich source of positive and constructive feedback for your business.

But when you find a particular customer who complains all the time – even about the pettiest of things – you may have a habitual complainer on your hands. These customers complain about everything and anything. They nag about your prices, the layout of your office, the colour of your shirt, and even the weather.

For this type, nothing is ever good enough. That’s why it can be almost impossible to totally satisfy them.

How to handle the complainer:

While his complaints may seem harmless, you need to be careful with the habitual complainer because his attitude can exhaust you and totally stress you out.

First, you need to come to terms with the fact that you cannot satisfy everybody. And the habitual complainer is one of those. Accepting this fact will help you limit yourself from going out of your way to satisfy him everytime.

All you can do is give your very best.

But this doesn’t mean you should ignore the habitual complainer. Give her your attention and let her know you’re listening. Never give in to the temptation to make excuses or explain your way out of her complaints.

No matter what she says, respond calmly and nicely, and with a smile (if you can find one.)

If there are any valid complaints you think you can fix, then do something about it. It’s always a good strategy to make a note of all the things he’s asking for and serve him at once. That way, you don’t have to deal with him multiple times.

3. The Confused/ Indecisive Customer

For some strange reason, this type of customer just cannot make a decision. They’ll ask you questions, and even more questions, but still can’t make a purchase no matter the quantity of information you provide.

Indecisives want to be 101 percent sure that they’re getting the best deal, quality, price and features before they buy. They’re usually afraid of making any mistakes. That’s why they keep asking questions, comparing, and ‘investigating.’ They’ll exhaust your energy and time, and still won’t buy. Although they’re harmless and often very polite, this type of customer can be very draining on your productivity.

How to handle the confused/indecisive:

The key to handling the Indecisive is to determine their hot button. What exactly are they most concerned about? Price? Quality? Quantity? Features?

When you know what their hot button is, it’s much easier to ‘force’ them to make a decision. If they make the decision, good for you – you’ll make a sale.

Another way to move Indecisives towards a decision is to ‘sweeten’ the deal. Give them a price or bulk discount, a free taster, or offer a money-back guarantee. Better still, you can introduce some urgency to ‘help’ them make a decision.

Either way, you need to be strict with this type of customer. If not, they’ll eat up your time and energy, and leave you exhausted – without a sale, of course.

4. The Impatient Customer

This is the kind of customer who doesn’t care about the fact that something is not available or can’t be done at the moment. He can’t imagine you don’t have some features or service. He can’t believe you’re closed at 6pm and you don’t offer any additional contact after this hour. Also, he can’t show it in any other way than by resorting to anger. He usually use phrases like: “I can’t believe it”, “I want this solved”, “I want it now or I’ll go to your competitors!”

How to handle the impatient:

All customers deserve a prompt response and quick action, regardless of how difficult they are. But you can’t necessarily bump a customer to the top of the queue just because he’s lost his patience. Do your best to explain why things aren’t moving as quickly as he’d like, assure him that you appreciate his patience, and do your best to serve him as quickly as possible. If possible, refer him to less-busy colleagues who can give him more timely assistance.

5. The Know-it-all Customer

I’m sure you’ve met this kind of person before. They seem to know everything about everything, including your business, product or service.

In their bid to showcase their knowledge, they could be highly critical and rude. They also tend to talk a lot and always want to dominate the conversation. He is convinced of being right and it’s almost impossible to change his beliefs.

This type of customer can be especially difficult to deal with because you can’t really tell what they want. In fact, sometimes, this attitude could just be a negotiation gambit intended to make your product or service seem inferior so they can get it at a cheaper price.

How to handle the know-it-all:

Handling this type of difficult customer can be easy, if you know how to.

Know-it-alls repond quite well to an ego massage. Compliment their knowledge of your product or service and give them some good attention while you can. Make sure your compliments are sincere and not patronizing.

Never argue with this type of customer as you’ll end up having an extended argument. And worse still, you may hurt her ego.

Instead, if you need to correct him and provide some facts and information, you may use a line like: ‘You’re right, but I think the product is… (make your point).

As long as the ‘Know-it-all’ feels she got your attention, and leaves with her ego intact, this kind of customer can become loyal too.

5 Types of Difficult Customers (and How to Handle Them Effectively) - Aventis Learning Group (2)

Conclusion

Not knowing how to deal with difficult customers may lead to low staff morale, lost sales, and a damaged reputation for your business. The key is to learn how to make the best of a difficult customer interaction and resolve the situation in a manner that satisfies everyone. With the right tips and tactics you’ll be prepared to navigate any situation that comes your way.

Once you have identified which customer type you’re dealing with, approach each encounter uniquely and cater your communication method to the customer type you’re working with. Think about shifting your mindset and look at every interaction as an opportunity to build rapport. Stay calm and professional no matter what situation you find yourself in. If you play your cards right, you’re likely to end up with a returning customer and in turn, avoiding customer churn.

If you need more help on managing difficult customers professionally, join our 1-day high impact seminar by our all-time favourite trainer, Ms Maxine Teo! Click here to find out more about the course.

Alternative Solution For Busy Working Professionals: Self-Paced E-Learning Course!

5 Types of Difficult Customers (and How to Handle Them Effectively) - Aventis Learning Group (3)

Gone were the days of most traditional print materials, and jumping off point for a further web-based research onto E-Learning. Haven’t you realized how E-Learning has gotten into such intertwined learning for not only adults, but children as well?

The critique on “I’m not a fan of books!”, but let’s get to the point here. With all the readily available electronic sources almost everywhere, this makes things seem easier for us to get on to E-Learning and potentially, upgrading ourselves along the way.

Here’s the real question; Are you keeping up with the E-Learning trend? Do you already have learning management software, but just want to be sure that you are making use of all the E-Learning opportunities?

Benefits You Didn’t Know About E-Learning

  1. Research has proven that an individual and/or an organization’s productivity has increased up to a tremendous 50% rate? The learning availabilities and convenience simply on your mobile devices, tablets, and smartwatches even allows you to learn at your own pace, anytime and anywhere.
  2. Virtual training takes up to 60% lesser time in the completion rate as compared to classroom training. Surveys have shown that people who gets into E-Learning has a higher effective learning rate and results, have more time to apply the concepts they’ve learned outside the virtual classroom into the real world.

Of course, there are running costs involved in Virtual trainings, such as; Learning Management System subscriptions, outside course materials, keeping courses and systems updated, and administration. However, all in all, when you once again compare it to classroom training, it is definitely a safe bet that any individuals or the organization will save money. That is the end of this discussion, right?

[AVENTIS Self-Paced E-Learning] Managing Difficult People: Turn a No into a Yes!

5 Types of Difficult Customers (and How to Handle Them Effectively) - Aventis Learning Group (4)

At work, in social settings, and even at home with your family, you are bound to encounter difficult people and experience tensed situations at some point. It could be because of an unreasonable customer or angry boss at work, or a family member who makes things difficult for you.

You might have come away from such encounters feeling angry yourself, angry at the way you were treated, or angry with yourself for the way you reacted to the situation. In conclusion, by focusing on the workplace, we will share with you an effective systematic process to turn hostile people into your allies!

Learn how to use the right words to turn volatile scenarios into calm and productive customer encounters. Be aware of the trigger words to avoid that can potentially make bad situations worse and out of control, and learn how to handle intimidation and rude people professionally without losing your cool and instead make them your allies – with our Industry expert, Ms Maxine Teo!

Keen to explore further? Sign up here with us now and start learning!

Source:

5 types of difficult customers and how to help them

11 Types of Difficult Customers and How to Handle Them

5 Types of Difficult Customers – And How To Successfully Handle, And Probably, Change Them

https://www.continu.co/blog/in-person-vs-online-training

https://blog.capterra.com/10-fascinating-facts-about-modern-elearning/

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5 Types of Difficult Customers (and How to Handle Them Effectively) - Aventis Learning Group (2024)

FAQs

What are the 4 types of customers? ›

4 Customer Personality Types & How To Handle Them
  • The Analytical. People who possess this personality look for facts and figures in a sales presentation. ...
  • The Amiable. The Amiable are respectful, sociable, and trustworthy. ...
  • The Expressive. ...
  • The Driver.
16 Nov 2017

What are the 5 most important things in customer service? ›

Here are the top customer service skills your representatives need, according to data.
  1. Persuasive Speaking Skills. Think of the most persuasive speaker in your organisation. ...
  2. Empathy. ...
  3. Adaptability. ...
  4. Ability to Use Positive Language. ...
  5. Clear Communication Skills. ...
  6. Self-Control. ...
  7. Taking Responsibility. ...
  8. Patience.

What are the 7 types of customers? ›

What Types of Customers Do You Serve?
  • Lookers. Some visitors are “just looking.” They're not after anything in particular. ...
  • Bargain Hunters. Some shoppers have heard you're having a sale. ...
  • Buyers. Some people are there on a mission. ...
  • Researchers. Some are researching. ...
  • New Customers. ...
  • Dissatisfied Customers. ...
  • Loyal Customers.
19 Aug 2021

What are the different types of customer? ›

What are the Different Types of Customers?
  • Five Main Types of Customers. In the retail industry, customers can be segmented into five main types: ...
  • Loyal Customers. ...
  • Impulse Customers. ...
  • Discount Customers. ...
  • Need-Based Customers. ...
  • Wandering Customers. ...
  • Related Readings.
28 Nov 2022

How would you handle a difficult or aggressive customer? ›

You should allow a customer who is becoming agitated to express their anger, but try not to make any hostile remarks yourself. Respond directly to questions and try to understand the aggressor's mood. You should avoid swearing and encourage your staff to do the same. Think about your non-verbal behaviour.

How do you deal with difficult customers answers? ›

How to deal with difficult customers
  1. Create a plan of action. ...
  2. Listen and understand. ...
  3. Respond in a timely manner. ...
  4. Keep it personal. ...
  5. Stay calm. ...
  6. Acknowledge the issue. ...
  7. Consider compensation (with great care) ...
  8. Summarize the problem.
31 Dec 2021

How do you handle different types of customers? ›

10 Tips for Dealing with Customers
  1. 10 Tips for Dealing with Customers.
  2. Listen to Customers. Sometimes, customers just need to know that you're listening. ...
  3. Apologize. When something goes wrong, apologize. ...
  4. Take Them Seriously. ...
  5. Stay Calm. ...
  6. Identify and Anticipate Needs. ...
  7. Suggest Solutions. ...
  8. Appreciate the Power of “Yes”

What are the 6 types of customers? ›

6 common types of customers
  • New customers. New customers are those who have just joined your customer base for the first time. ...
  • Potential customers. Potential customers—also known as “lookers” or “prospects” —aren't actually customers yet. ...
  • Impulse customers. ...
  • Discount customers. ...
  • Angry customers. ...
  • Loyal customers.
24 Jun 2022

What are the 6 types of consumers? ›

The survey identified six different types of shoppers, including:
  • Diligent searchers. According to the survey, these individuals take everything into account, valuing all product and brand characteristics.
  • Product selectors. These folks focus on the. ...
  • Pleasure shoppers. ...
  • Foodies. ...
  • Unbiased buyers. ...
  • Indifferent consumers.
18 Sept 2017

What are the 5 A's in customer service? ›

The 5 A's: Apologize, Acknowledge, Appreciate, Act, Audit. Apologize to the customer: If the customer is calling and they are upset, the first thing you should do is apologize.

What are difficult clients? ›

Difficult clients are part of doing business. Often they're difficult because they're unhappy with part of the service, product or customer experience. Sometimes, they could simply have a personality clash with a member of your team or their behavior doesn't align with your company values – or your team's culture.

How do you define difficult customers? ›

A customer unwilling to listen to what you have to say is a difficult customer. The unwillingness to listen could be due to anger, frustration, impatience, indecisiveness or talkativeness. Remember that you can never offer a solution to an angry or frustrated customer.

What is the most difficult part of dealing with customers? ›

Top Customer Service Challenges
  • Understanding Customer Expectations.
  • Exceeding Customer Expectations.
  • A Customer Demands Something You Cannot Do.
  • Handling Angry Customers.
  • Choosing the Right Channels and Tools.
  • Dealing With Service Outage Crisis.
  • Hiring and Training Service Professionals.
4 Feb 2019

What are eight tips in handling difficult customers? ›

10 tips on how to deal with difficult customers
  • Keep calm throughout the interaction. ...
  • Engage in active listening. ...
  • Practice empathy. ...
  • Don't make promises you can't keep. ...
  • Take a moment to breathe. ...
  • Provide quick responses and solutions. ...
  • Pay close attention to tone and body language. ...
  • Personalize each experience.
21 Jun 2022

How did you handle an angry customer? ›

Always stay calm and never insult them. Keep in mind that their anger is not personal. Listening to your customers actively, and apologize if it's appropriate. In case nothing else helps and customers don't want to cooperate, put them on hold or tell them that you'll get back to them once they're calm.

What are the 5 ways to build better customer relationships? ›

6 ways to build better customer relationships
  1. Understand what your customers value. ...
  2. Show you genuinely care. ...
  3. Adapt to their pace. ...
  4. Let your brand be your guide. ...
  5. Model the behaviour you want to see. ...
  6. Remember that relationships are built over time.

What are the 5 various types of need that the customer might be seeking to achieve customer satisfaction? ›

8 Common Customer Needs You Should Always Know
  • Price. Customers are more concerned than ever about price. ...
  • Reliability & Sustainability. People need to trust that the product they're getting will last. ...
  • Risk Reduction. ...
  • Usability & Convenience. ...
  • Transparency. ...
  • Control. ...
  • Empathy & Friendliness. ...
  • Information.
6 May 2019

How do you deal with a difficult customer also how would you handle a situation where you don't know the answer? ›

How to deal with difficult customers
  1. Keep your communication professional.
  2. Remain calm and collected.
  3. Speak softly.
  4. Practice active listening.
  5. Give them time to talk.
  6. Understand the customer's point of view.
  7. Assess their needs.
  8. Seek a solution.

What 5 key factors must be considered to ensure that the customer feel comfortable? ›

5 ways how to make customers feel comfortable
  • Have a contact page.
  • Have a professional site.
  • Use customer testimonials.
  • Offer money-back guarantees or free trials.
  • Show your interest in meeting customer's needs.
30 Sept 2014

What are the five 5 dimensions that the customers tend to measure in the performance of the products? ›

The five service quality dimensions are tangibility, reliability, responsiveness, assurance, and empathy.

What are the 5 E's of customer relationships? ›

One of my favorite hospitality systems for making a customer connection is the "5 E's": 1) eye contact; 2) ear-to-ear smile; 3) enthusiastic greeting; 4) engage; and 5) educate.

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